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Senators seek to increase attendance with former MSLE executive

Nov 1, 2013, 8:01 PM EDT

OTTAWA, CANADA - APRIL 23: Chris Neil #25 of the Ottawa Senators walks down the players' tunnel during player introductions prior to playing against the New York Rangers in Game Six of the Eastern Conference Quarterfinals during the 2012 NHL Stanley Cup Playoffs at Scotiabank Place on April 23, 2012 in Ottawa, Ontario, Canada. (Photo by Andre Ringuette/NHLI via Getty Images) Getty Images

The Ottawa Senators have lost around $110 million since Eugene Melnyk became the team’s owner in 2003. That’s believed to be part of the reason why the Senators have the fifth most cap space in the NHL and seemed to contribute to the loss of long-time captain Daniel Alfredsson.

With that in mind, the Senators’ financial situation has been an ongoing story and it’s a situation they seek to improve. To that end, they have announced the hiring of Paul Beirne to serve as the team’s new executive vice-president of ticketing.

Beirne previously worked for Maple Leafs Sports and Entertainment and more specifically with Major League Soccer’s Toronto FC. He was the team’s vice-president of business operations and earned the title of the MLS Executive of the Year. He also aided the Toronto Raptors and Maple Leafs.

Senators president Cyril Leeder reported that season ticket sales are up to 12,100 this season from about 11,000 in 2012-13, according to the Ottawa Citizen.

That being said, the team’s attendance remains an area where the Senators have room for improvement.

  1. esracerx46 - Nov 1, 2013 at 9:02 PM

    What’s mSLe?

    • esracerx46 - Nov 1, 2013 at 10:35 PM

      Just to clarify. I know what the author meant…Maple Leaf Sports and Entertainment. My point is, proof read your damn title.

  2. csilojohnson - Nov 1, 2013 at 9:14 PM

    Canadien NHL team with attendance problems….
    More proof Melnyk is a moron.

    • sal1117 - Nov 1, 2013 at 9:26 PM

      Need to Move to ATLANTA, Forget Canada, Time for Thrashers to Return To A MAJOR LEAGUE City& Arena, not the MINOR League Canada cities !!!!!

      MOVE TO ATLANTA !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  3. hooockey - Nov 1, 2013 at 11:34 PM

    A lot of fans are upset about Alfie being lowballed after Melnyk broke his promise 1 year ago to give Alfie $6 mil for this season. The 500-2000 empty seats per game is gonna cost Melnyk way more than the amount he saved by lowballing Alfie.

    Sens fans love Alfie way more than Melnyk. I hope he sells the team.

    He’s using it as a cash register as his other businesses are talking, and the divorce cost him a lot of cash.

    I hope he sells before he becomes a modern day Harold Ballard.

  4. c9castine - Nov 2, 2013 at 1:40 AM

    haha at canada. you guys are so smug up there about hockey. if you want action come to pittsburgh we shall provide.

    • pbh - Nov 2, 2013 at 2:29 AM

      Crosby, Letang, Fleury, Kunitz, Sutter…just a few of your Penguins as to why we deserve to be smug, idiot.

  5. hooockey - Nov 2, 2013 at 9:31 AM

    Before Crosby, when the penguins were bad, they were last in nhl attendance with 10500 fans per game. For all the sens struggles, they still average 17000 fans per game.

  6. multiplemiggs - Nov 2, 2013 at 4:18 PM

    Penguins lol calling people smug HAHAHAHAA

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