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sponsorship news

  1. Gary Bettman calls Air Canada’s bluff on sponsorship withdrawal threat

    Mar 10, 2011, 3:28 PM EDT

    Vancouver Canucks v Phoenix Coyotes

    After Air Canada made waves last night threatening to withdraw sponsorship money from the NHL, Gary Bettman calls their bluff on everything.

  2. NHL agrees to $375M+ deal with Molson Coors/Miller Coors

    Feb 22, 2011, 1:11 PM EDT

    nhllogo

    MillerCoors and Molson Coors reached a $375 million (or more) agreement with the NHL to become the official beer of the league.

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