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  1. More promising 2011 NHL All-Star Game numbers: event a big hit with sponsors, retailers

    Feb 2, 2011, 8:54 PM EDT

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    Image (1) allstargamelogo-thumb-350x191-16697-thumb-250x136-16698.jpg for post 15105

    Beyond mere TV ratings, the 2011 NHL All-Star Game was a big success in other areas of business.

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