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  1. Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

    Apr 12, 2011, 1:50 PM EDT

    Philadelphia Flyers v Florida Panthers

    The Florida Panthers don’t just play at the BankAtlantic Center anymore; now they skate at the Lexus Rink at the BankAtlantic Center. Could placing ads on jerseys be the next frontier?

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