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The Lightning play in Amalie Arena now

Sep 4, 2014, 11:30 AM EDT

Amalie

We didn’t get to this yesterday, but the Tampa Bay Lightning will be playing in a newly named arena next season.

From the club:

The recently renovated 19,204 seat arena, which opened in 1996 as the home of the Lightning, will be hereafter entitled “Amalie Arena.” The arena naming rights had been controlled by the Tampa Bay Times (formerly St. Petersburg Times) since 2002. Although it cedes the naming rights of the arena to Amalie, The Times will remain the organization’s exclusive print partner.

Amalie Oil, a maker of motor oils and industrial lubricants, was founded in 1903 and moved to Tampa in 1997.

The value of the naming rights deal wasn’t made public, but as the Times writes, “Most naming rights deals for the largest arenas across the country range from 15 to 30 years and they can fluctuate from $1 million or $2 million a year into the double digits, according to Street & Smith’s SportsBusiness Journal, which tracks the industry.”

  1. covertman - Sep 4, 2014 at 11:38 AM

    Grrr… this Bolts fanatic is STILL calling it the Ice Palace.

    • Brian - Sep 4, 2014 at 12:02 PM

      …because “Ice Palace” sure makes it sound less like a team of fairy princesses play there than “Amalie Arena” does.

      • mactruck27 - Sep 4, 2014 at 5:11 PM

        I think it’s about time we started naming more arenas after foreign films. Personally I can’t wait for Lola Rennt Place and My Left Foot Center.

      • hockeyflow33 - Sep 4, 2014 at 5:28 PM

        It’s a shame that anyone thumbed down your comment

  2. greatmiamisportsmind - Sep 4, 2014 at 12:08 PM

    I’ve never heard of Amalie… until today

  3. sunking1 - Sep 4, 2014 at 12:10 PM

    It’s all about gettin’ paid

  4. tampabayirish - Sep 4, 2014 at 12:36 PM

    I will always refer to it as The Ice Palace.

    P.S. Does Vinik need the money that bad? I know he just bought Channel side but still.

  5. devilsmetsgiants - Sep 4, 2014 at 5:21 PM

    I have a sudden need to buy Amalie products.

  6. devilsmetsgiants - Sep 4, 2014 at 5:22 PM

    Props to mactruck for that comment.

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