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New Caps GM suggested Leonsis change blogging style

May 29, 2014, 1:13 PM EDT

Washington Capitals Introduce General Manager Brian MacLellan And Coach Barry Trotz Getty Images

In the Seinfeld episode, George Costanza accused George Steinbrenner of turning the New York Yankees into “a laughingstock, all for the glorification of” the owner’s “massive ego.”

In real life, new Capitals general manager Brian MacLellan recommended that owner Ted Leonsis make changes to his blogging style.

Which one is funnier, we’ll leave that up to you.

If you have no idea why we’re making the comparison in the first place, read this.

Then read this, because Leonsis has confirmed what was originally reported by CSN Washington’s Alan May, writing in an email to the Washington Post that MacLellan “suggested that I blog about team; not about individual players. That I celebrate team success way more than individual success, and that that culture needs to start at the top. I agreed.”

Leonsis’s blog, Ted’s Take, has been a regular source of fodder for the media. Just last month he wrote that he “was wrong” about the Capitals not having any weaknesses, and went on to promise “a comprehensive review of what transpired this year.”

Ultimately, that review led to the firing of GM George McPhee and coach Adam Oates, the promotion of MacLellan into the GM position, and the hiring of Barry Trotz as the new coach.

And a new, team-centric approach to blogging, apparently.

Related: What does ‘good defense’ mean to Barry Trotz?

  1. JoeAvg - May 29, 2014 at 1:24 PM

    Well…gotta start somewhere I suppose…I mean, he is right.

  2. bencia823 - May 29, 2014 at 2:12 PM

    From a marketing standpoint, it’s better to focus on stars. Just look at ticket sales in games where the Penguins have Sid in the lineup and games when they dont (away games, since they have a full crowd at home every night). The NHL is a business, and there’s nothing wrong with running a team in a way that can put more butts in the stands

    • JoeAvg - May 29, 2014 at 2:26 PM

      True only to certain extent. Nothing sells tickets like a winner and when the team comes first – teams win. And if the win a championship, then you sell the championship t-shirts, hats, key chains, commemorative coins, breakfast cereal, toilet paper (well, I guess the losers logo goes on that), the list goes on and on. That’s where the real money is made.

      • bencia823 - May 29, 2014 at 3:24 PM

        I highly doubt that an ad campaign/marketing approach has any effect on the on ice effort. For what it’s worth, the Lightning have a campaign centered around Stamkos, and they are coming off a promising season

  3. 101starmymedic - May 29, 2014 at 2:41 PM

    If I were McClellan I would also suggest he change the SPF of his sunscreen…

  4. c9castine - May 29, 2014 at 5:39 PM

    woah. revolutionary idea.

    sign this guy up for the GM job.

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