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Blue Jackets might make playoffs, but work remains to attract fans

Mar 29, 2014, 9:05 AM EDT

COLUMBUS, OH - MARCH 25: Columbus Blue Jackets fan Dustin Dulinksi waves an Ohio flag prior to the start of the game against the Detroit Red Wings on March 25, 2014 at Nationwide Arena in Columbus, Ohio. Getty Images

With a 37-30-6 record, this is shaping up to be one of the best seasons in the history of the Columbus Blue Jackets. That’s a pretty sad statement, even after acknowledging the fact that the franchise only debuted in 2000-01.

Maybe that’s why fan interest in the Blue Jackets remains an area that’s lacking, even as the on-ice product seems to be moving in the right direction. Despite bolstering the number of season ticket holders they have compared to the shortened campaign, the Blue Jackets’ average home attendance has actually dropped this season and ranks 29th in the league at 13,959, per ESPN.com.

Only the Phoenix Coyotes have done worse and both teams are well behind the Dallas Stars, which rank 28th with an average of 14,477 fans. TV viewership for the Blue Jackets is similarly down and ranks 29th in the NHL.

“We’ve still got work to do with some folks, and we’ve not shied away from that,” Blue Jackets’ president of hockey operations John Davidson told the Columbus Dispatch. “People have been disappointed by their hockey team here through the years, and so we have a lot to prove to those people.”

This isn’t an issue the Blue Jackets can hope to completely solve by the summer, but they can certainly take some important steps in the right direction.

They are in the thick of the battle for an Eastern Conference Wild Card spot and if they get to the first round, that might spark renewed interest and excitement in the franchise. That would be especially true if they manage to at least make things interesting in the first round after they got swept in their only postseason series to date.

That’s the underlining theme as they prepare for tonight’s game against Carolina. They aren’t just fighting for a postseason spot. They are competing to win over a market that wants to start seeing results.

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