Skip to content

Neely defends Bruins’ big ticket price hike

Feb 27, 2014, 6:12 PM EDT

TD Garden Getty Images

The Boston Bruins have given their fanbase a lot to cheer about in recent years, but that success has come at a price.

In 2010-11, the season the Bruins won the Stanley Cup, balcony tickets at TD Garden ranged from $18 to $65 while loge seats would run you between $59 to $101. Those prices have risen sharply since, to the point where the cheapest balcony seat will cost you $45 in 2014-15 and it will range from $88 to $145 for loge, according to the Boston Globe.

In 2013-14, the balcony seats are at $32 to $91 and loge tickets range from $70 to $132.

Bruins president Cam Neely was upfront about the change, acknowledging that it is a “big increase,” but he also feels it’s a justified one.

“We feel like we’ve put a competitive team on the ice, we’ve won a Cup, we’ve gone to the Finals,” Neely told CBS Boston. “The cap is going up next year by close to $7 million, and we’re going to be able to spend to the cap.”

He went on to say that the increase is needed for the team to stay competitive.

Obviously, the fact that Bruins tickets are in demand plays a role in the price hike as well. The waiting list for Bruins’ season tickets is over 5,000. They also have a 100% attendance record so far this season, per

Boston currently leads the Atlantic Division and is in a good spot to enjoy another lengthy playoff run.

  1. jcmeyer10 - Feb 27, 2014 at 6:19 PM

    By the time you get it from Ace Ticket or StubHub let’s double that number. This is a joke.

    • 7mantel - Feb 27, 2014 at 6:26 PM

      Ah the price of success !

      • thesportsjudge - Feb 27, 2014 at 6:33 PM

        EXACTLY!!! I wonder how much it was for the fans in Buffalo to watch them beat the Bruins last night? Like 17 cents?

        I’ve gone and done a double!

      • elrock7 - Feb 27, 2014 at 8:00 PM

        That’s what happens when you have a cheap owner like Jacobs.

    • stickbewooden - Feb 28, 2014 at 5:02 PM

      Woof… woof– woof. I’m company lap dog Neely…whatever you tell me to say Boss Jacobs…

  2. hosewater2 - Feb 27, 2014 at 6:41 PM

    Supply and demand folks, this is not news.

    Wanna a cheap ticket to see your team? Fly south, enjoy the weather.

    • 7mantel - Feb 27, 2014 at 6:51 PM

      Or you can go to LI and for $99 you get 4 tickets,4 hot dogs ,4 sodas !

      • stakex - Feb 27, 2014 at 10:39 PM

        Not bad. In most places, $99 barely gets you four hot dogs and four soda’s.

    • elrock7 - Feb 27, 2014 at 8:25 PM

      We will see how much supply is left after Jacobs demands these extreme ticket hikes.

      Small hikes are an expected part of the deal, but this increase is going to piss a lot of people off.

  3. herc883 - Feb 27, 2014 at 6:41 PM

    Why? Because we can

  4. runhigh24 - Feb 27, 2014 at 6:48 PM

    If the prices are double on the secondary market it only makes sense that the Bruins would recognize that and adjust their ticket prices to fit the market demands. why let the fans reselling tickets and the brokers make money they could have?

  5. hockeyflow33 - Feb 27, 2014 at 6:55 PM

    Jeremy Jacobs will always find a way to stick it to us.

  6. terrier92 - Feb 27, 2014 at 7:08 PM

    Row 2 balcony behind net Got for 24 a game when they couldn’t sell Stayed same second year and have gone up as follows 28 35 40 50 this year Got my renewal I’m afraid to open In Toronto my seat is 150 I’ve had a good deal but I’m afraid it’s over No more going to 40 games a year pricing out the real fan have noticed change in crowd over past couple of seasons more band wagoners That’s ok I got to see the boys win a cup Honestly thought I would die before seeing another one Overall bruins have been fair to me over the past few years

  7. bspray - Feb 27, 2014 at 7:49 PM

    It couldn’t have happened to a more deserving fan base.

    • nhstateline - Feb 27, 2014 at 8:46 PM

      Well it could have but I doubt the Habs, Leafs and Nucks could do that much of a price increase right now without instigating a Royal Commission on Hockey Ticket Prices…….Seriously, I know what people in Canada pay and this is still way less than in most of those cities.

      • dueman - Feb 27, 2014 at 9:59 PM

        I wouldn’t say way less, but yes, less. If those increases keep up though…

  8. golfsox78 - Feb 27, 2014 at 8:12 PM

    I don’t mind the increase actually. IF and I say IF the Bruins use that money to spend the extra 7 to the cap. The Penguins are loaded with talent so is Chicago. The NHL is watered down with talent and great players are hard to find. The B’s are fortunate to have 4 solid lines with depth. Good defensively, ok offense, great PK and good goal tending. But they need a scorer. I wish Kessel was still here. But he didn’t fit Julien’s style. And we really haven’t seen a return with Hamilton, Seguin to Eriksson yet. They need to pay some talent, Rafters #39 the main man is signed, so is Rask. Time for a pure goal scorer.

    • Moop - Feb 27, 2014 at 9:10 PM

      The Bruins have the 5th best goals per game average in the league right now. Scoring isn’t the problem this season. It’s just less obvious because they don’t really have that one guy that gets 70+ points each season. But that’s okay because depth scoring has been how this team has been so successful.

    • hockeyflow33 - Feb 27, 2014 at 9:46 PM

      They don’t have a use for goal scorers, they’ve had them and don’t let them play.

      • Moop - Feb 27, 2014 at 11:18 PM

        That too. I don’t think it would hurt the Bruins to have just one really good goal scorer and let him go crazy offensively (i.e. Kessel or Seguin) but the defense first attitude across the roster does win, so I can’t complain too much.

  9. nhstateline - Feb 27, 2014 at 8:14 PM

    The key isn’t the secondary market but they know it exists and what the prices are. The key is that the spread between the amount of a discount the season seat holders were getting versus what they can sell at the box office for had gotten very large. And they are in a position in which they probably can sell every ticket they have at face value so they don’t need to give such a big discount. That’s most of it. It’s not so much nefarious as just the difference between the average sth and box office price had gotten huge so they figured they could raise the former and generate more dough that way to hit the rising cap. I mean I wish I could tell you this was about Jeremy Jacobs nefariously raising prices because he’s in another Monty Burns phase but it doesn’t seem to be as dramatic as that. More like the banality of accounting and balance sheets.

    • nhstateline - Feb 27, 2014 at 8:35 PM

      you might not like this explanation but it is does have a lot of power because it’s based on real numbers. The market will support a higher price and they know this because they sell in the primary market. They have the price and behavior data to support their belief that they don’t need to give as big of a sth discount. and still sell their tickets and generate the rising cap money without reducing their overall profit. Am I thrilled by this ? Nope but I understand it. Is this as much fun as images of Jeremy Jacobs laughing while he rolls around in his bathtub full of the hard earned dollars of Boston sports fans ? Nope but that doesn’t seem to be what this is. It’s pretty simple: when the team stops winning as it eventually will, the bandwagon fans will leave, demand will fall, supply will increase and so will the sth discount again.

      • dueman - Feb 27, 2014 at 10:05 PM

        When is the last time NHL tickets dropped in price? The only reason the price went up is because they can. End of story.

    • nhstateline - Feb 28, 2014 at 7:20 AM

      the last time NHL prices went down in Boston was the last time the team was terrible and the demand for tickets dropped. I agree, they did this because they could but they could based on the explanation that I presented above that I got from someone who works for them. That’s not my opinion, it’s their explanation. My opinion right now is more focused on if I want to give them 46% more for the same thing or not next year. I fall into the undecided/not sure, how much can I sell some of the games on stubhub for (they seem to assume, wrongly in my opinion, that all of their sth do this, we never have but we might now. Leaf fans will pay big dough to see their team) to get the extra money.

  10. drewsylvania - Feb 27, 2014 at 8:21 PM

    That’s a crock of ****, Neely. Don’t insult our intelligence.

    Will there be any seats *not* held by corporations or their partners?

  11. flyerspsu - Feb 27, 2014 at 10:18 PM

    Doesnt seem too unreasonable, its the law of supply and demand. Do the Bruins need to? Probably not but its not like they are raining in profit like so many billion dollar industries who refuse to give up the slightest amount of their billion dollar profit to their employees or consumers.

  12. flyerspsu - Feb 27, 2014 at 10:18 PM

    Doesnt seem too unreasonable, its the law of supply and demand. Do the Bruins need to? Probably not but its not like they are raining in profit like so many billion dollar industries who refuse to give up the slightest amount of their billion dollar profit to their employees or consumers.

  13. stakex - Feb 27, 2014 at 10:50 PM

    You know, I personally wouldn’t mind higher ticket prices at games if the concessions were more reasonable. However, if you want anything to eat/drink its going to cost you nearly as much as your damn ticket (if not more). I can’t imagine what it must cost a family with a couple kids to go to a game these days…..

    • 7mantel - Feb 28, 2014 at 6:31 AM

      You have to increase your credit line !

  14. nunan - Feb 27, 2014 at 10:52 PM

    Every time there is a price hike, people complain like the team is doing it just to suck fans dry. There is actually logic behind it. And besides, this is just like any other business. You pay for what you get and when the price to produce that level of quality goes up (hence the rising cap), the price to buy that product goes up. Same people complained about the ownership being cheapskates in years past. Now they have free reign to spend to the cap then people complain about ticket prices. Do you want then to spend the money to compete every year or not?

Top 10 NHL Player Searches
  1. P. Kane (1934)
  2. P. Kessel (1614)
  3. M. Richards (1375)
  4. N. Backstrom (1193)
  5. M. Giordano (1165)