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Report: Sens TV deal could be worth $400 million

Jan 29, 2014, 3:23 PM EDT

Eugene Melnyk Getty Images

From the Ottawa Sun:

The Senators could gross up to $400-million as result of their new broadcast deal with Bell Media, the Ottawa Sun has learned.

League sources told the Sun the 12-year agreement the Senators announced to televise their regional games on TSN and continue with radio broadcasts on TSN 1200 is massive. While neither side will discuss the numbers, the belief is by the time this deal ends the Senators could be earning more than $30 million per season from the local broadcast rights.

If those numbers are accurate, this deal should go a long way towards helping the Sens regain their financial footing. No doubt TSN’s loss of the national rights package to Sportsnet put owner Eugene Melnyk in a great bargaining position.

By the way, the Sens could be an interesting team to watch leading up to the trade deadline. Combine this deal with their plethora of cap space and it’s not unrealistic to wonder if more talent could be on its way to Ottawa.

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