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More ratings info for ‘unparalleled broadcast’ of 2014 Winter Classic

Jan 3, 2014, 11:22 AM EDT

We already noted the strong TV ratings for the 2014 Winter Classic, but here’s some more information, in chart form (via NBC Sports PR).

First, the household ratings:


Now, the average viewership:


Finally, the top 10 markets:


“It’s a thrill every year when the viewership for this event continues to validate the vision both NBC Sports and the NHL had when we created it,” said Jon Miller, President, Programming, NBC Sports, and one of the co-creators of the event. “We could not be more complimentary of the NHL’s first-class efforts in hosting the game, and we could not be more proud of our production team, which presented an unparalleled broadcast that captured the spirit of the event.”

Fair to say it’s going to be tough to beat the 2014 ratings next year in DC when the Capitals host the Classic at Nationals Park (probably). But there would be absolutely no shame in getting topped by what happened Wednesday in Ann Arbor. The venue. The setting. As NHL commissioner Gary Bettman said, it “was everything we hoped for — the biggest and best New Year’s Day party in our history.”

  1. capsrockva - Jan 3, 2014 at 12:34 PM

    love the Winter Classic

  2. 12is3times4 - Jan 3, 2014 at 12:38 PM

    The elephant in the stadium being that NBC’s ratings would have been even higher if the visiting team was also U.S.-based (as that market’s local ratings would likely have been right up there with Detroit’s).

    This is the first time a Canadian team was invited to participate in a Winter Classic. As long as that event is NBC’s (or any other American network’s) baby, I’d be amazed if it ever happens again, just because of the aforementioned drag on U.S. TV ratings.

    Which, of course, is why the all-Canadian Heritage Classic isn’t going away any time soon even though the Winter Classic has seemingly stolen its thunder.

    • joey4id - Jan 3, 2014 at 12:58 PM

      What are the chances for Toronto to host the WC?

      • 12is3times4 - Jan 3, 2014 at 1:37 PM

        Hmm.. I would have thought Rogers Centre with its roof open would be a more likely candidate for an outdoor game in Toronto. (Much larger seating capacity than BMO, and no renovation needed.)

        In any case, I have my doubts that NBC will go for it, again because Canadian teams don’t move the ratings needle south of the border. More likely they’ll get the 2017 HC as a consolation prize, while we get saddled with another boring Metropolitan Division matchup in the 2017 WC.

  3. tampabayirish - Jan 3, 2014 at 12:41 PM

    Very impressed with the ratings in Buffalo…it’s a good hockey town.

    • ibieiniid - Jan 3, 2014 at 12:59 PM

      can somebody explain Providence being on there? is that just where they count all the Boston viewers?

      • jpelle82 - Jan 3, 2014 at 2:25 PM

        it is providence rhode island right? seems odd to me as well with boston on the list too. even weirder that providence is higher than new york city, dc, and just about every market west of the missisippi.

      • ibieiniid - Jan 3, 2014 at 2:44 PM

        oh i didn’t even see Boston on there too. even stranger now. where’s Seattle, Portland and QC?

    • kopy - Jan 3, 2014 at 1:54 PM

      There are a lot of Leafs fans there, which helps.

      • kopy - Jan 3, 2014 at 1:59 PM

        Not saying Buffalo isn’t a good hockey town. Just saying that’s why their ratings for this game were so high.

  4. cspsrbums - Jan 3, 2014 at 12:51 PM

    And everyone says Washington isn’t a hockey town looks like we carried ourselves well

    • jpelle82 - Jan 3, 2014 at 2:02 PM

      i accounted for a household in the dc market and i root for pittsburgh teams, good to see dc made the top 10…but what gives new york city?

  5. leeo00 - Jan 3, 2014 at 1:13 PM

    the Blues vrs Blackhawks would be a good one. every game wheather or not in stl or Chicago the stadiums are filled with Evans from both teams. one of the best rivalries in the league and right down the road from each other…

  6. canuckinamerica - Jan 3, 2014 at 1:35 PM

    As a very long time “hockey nut” who has also played at a high level, I absolutely deplore the Classic. The elements control the play to the point it can be an unfair advantage to some teams (Wing’s speed was negated by the snow this year) so that the final standings can be impacted by a “show”. But as long as there is a good amount of bucks involved, this nonsense will continue. For the fans, it is really just to say they were there.

    • 12is3times4 - Jan 3, 2014 at 1:42 PM

      Mark my words – the day is coming when every team in the league will play in at least one outdoor game a year, and hosting one at least every other year. I’d wager as soon as 2020.

      • 12is3times4 - Jan 3, 2014 at 1:45 PM

        Or, to be more precise, at least one stadium game per year, including domes and retractable-roof venues. Florida Panthers games at Marlins Park, anyone?

  7. muckleflugga - Jan 3, 2014 at 1:54 PM


    get real…invited canadians…to our game…?

    piss off and roll another one you self-important self-serving yankee creep…blow it out your ass…come to our yard and we’ll show you how men play…

    the one great achievement canada can claim was teaching a bunch of square-head farm boys from the american outback to play with something other than their sisters and cousins…for once

    what other american hotbed of hockey was going to inflate numbers beyond what came with leafs in the game: carolina…carolina…florida…tennessee…texas…arizona…california…?

    bring us some numbers for regular season viewership on anything other than this spectacle…the game falls off the charts if not promoted by some freak show the spawn of greed and self-interested pencil-neck suit-jockeys

    stole our thunder…?

    change hands then come bark with the big dogs when you’ve done anything of consequence

    • jpelle82 - Jan 3, 2014 at 2:20 PM

      so you’re trying to claim that because the leafs did participate in the game, people in st louis and pittsburgh for example tuned in to the game in record numbers? as you can see, the caps-pens brought in more viewers so i’m confused. i also really hope that your country’s greatest contribution to the world was not teaching a sport to another country… though i personally cant think of another one myself. also…the places you list just so happen to be hotbeds for canadian snowbirds…especially arizona and florida, coincidence?…i’m not following your whole rant here…

  8. muckleflugga - Jan 3, 2014 at 2:49 PM


    learn to read and comprehend the written word…don’t restate my argument or i’ll drop previous courtesies

    your opinion of canadians or our innumerable accomplishments is of no consequence to me…regardless…i’ll give you three related to sport…

    basketball…the instant replay…the goalie mask…

    the wonderbra

    • jpelle82 - Jan 3, 2014 at 3:57 PM

      you said it – “the one great achievement canada can claim”. i wouldve said snowmachines/snowmobiles as a greater canadian sport acheivement over basketball…who cares about basketball?

  9. ironman721 - Jan 4, 2014 at 12:31 PM

    Pens vs. Flyers at Penn State…. Just saying…

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