Dec 19, 2013, 3:05 PM EDT
The Phoenix Coyotes are dead last in NHL attendance. On Saturday, an announced crowd of just 11,697 showed up to Jobing.com Arena to watch the home team lose, 3-1, to Carolina.
But despite what may seem like a still-dire situation in the desert, Coyotes president and CEO Anthony LeBlanc is seeing signs of progress.
“Our next home game on December 27 against San Jose is going to be a sellout,” LeBlanc said yesterday on Arizona Sports 620 radio (audio). “So, the fact that we’re finally starting to sell out against some of these rivals in California — that’s a good sign. “
He added: “From a paid attendance perspective, we’re up somewhere in the neighborhood of 15 percent year over year; sponsorships we can’t even compare to the previous years — things are going so well for us.”
According to LeBlanc — who admits things could still be better and wouldn’t use the word “happy” to describe how he’s feeling about the business — making the playoffs will be “incredibly important” for the Coyotes in terms of helping the new ownership group in their turnaround plans.
Unfortunately, a postseason berth is far from guaranteed at this point.
Bottom 10 in NHL attendance:
Note: Winnipeg’s capacity is 15,004.
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- Report: Trottier to join Sabres’ coaching staff 8
- Blues sign former eighth overall pick Mueller 25
- Trotz plans to let Johansson, Kuznetsov, and Burakovsky compete for time at center 40
- Eric Staal has surgery to repair ‘core muscle injury’ 6
- After not seeing ‘eye-to-eye’ with Carlyle, Reimer will compete for No. 1 gig 16
- Two down, one to go: Wings ink Tatar to three-year, $8.25M deal 12
- Cashing in: Rangers sign Brassard to five-year, $25 million deal 63
- Subban not eager to discuss contract talks 34
- Leafs re-sign Reimer — two years, $4.6 million 22
- Cashing in: Rangers sign Brassard to five-year, $25 million deal (63)
- Avs and O’Reilly agree on two-year deal, but questions remain (45)
- New Caps regime plans to keep Ovechkin at RW (for now) (42)
- Trotz plans to let Johansson, Kuznetsov, and Burakovsky compete for time at center (40)
- Rangers and Kreider avoid arbitration, agree on two-year deal (39)