Dec 11, 2013, 3:18 PM EST
The United Center will continue to be the United Center for at least the next 20 years.
That’s the plan for now, at least — i.e. assuming United Airlines is still United Airlines in 20 years.
“We’re thrilled to have United Airlines on board for another 20 years,” said Chicago Blackhawks owner Rocky Wirtz in a release about the naming-rights deal. “We are proud of the partnership and what it will continue to mean to the United Center, from our fans and customers, to the positive economic role the United Center will continue to play in Chicago.”
Opened in 1994, the United Center replaced the old Chicago Stadium. The new arena wasn’t universally loved at first, with many fans complaining it was too big, making it harder to foster the same atmosphere of the previous rink. But on the bright side, there were far fewer rats.
The ‘Hawks are averaging an NHL-high 21,415 in attendance this season. They’ve led the league in attendance since 2008-09.
Financial terms of the new deal were not disclosed.
- Canucks’ Bieksa: ‘If this isn’t rock bottom, I don’t know what is’ 13
- Luongo has Twitter fun at Canucks’ expense 19
- Sabres spoil Callahan’s Lightning debut, Stamkos’ return 1
- Dealing with the Devils: NHL reverses Kovalchuk punishment 47
- Playoff bubble watch — Rangers edition 14
- Video: Emotional day for Martin St. Louis ends in OT loss for Rangers 27
- Video: Caps, Flyers engage in another line brawl 53
- PHT’s 2014 Trade Deadline Tracker 28
- Winners and losers of the 2014 trade deadline 48
- Montreal wins Vanek sweepstakes (Updated) 46
- Canucks trade Luongo to Panthers (93)
- BLOCKBUSTER: Lightning trade St. Louis to Rangers for Callahan (82)
- Sabres send Miller, Ott to Blues for package including Halak, Stewart (74)
- Kings make splash, acquire Gaborik from Columbus (72)
- Report: Canucks want center, top prospect and first-rounder for Kesler (68)