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Edmonton’s new arena will be called Rogers Place

Dec 3, 2013, 3:18 PM EDT

Edmonton arena

That “major announcement” the Oilers said they’d be making today? Here it is, via press release:

Rexall Sports Corporation, the Edmonton Oilers and Rogers Communications today announced the new home of the Edmonton Oilers will be named Rogers Place. A milestone for the new downtown Edmonton arena, Rogers Place is set to open its doors for the 2016 NHL season.

This announcement extends the unprecedented 13-year telecommunications sponsorship deal signed at the beginning of this season which includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications.

So the NHL will soon have two Rogers-branded rinks, the other being Rogers Arena in Vancouver.

Rogers also signed a wee TV deal with the NHL last week.

source:

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