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Edmonton’s new arena will be called Rogers Place

Dec 3, 2013, 3:18 PM EST

Edmonton arena

That “major announcement” the Oilers said they’d be making today? Here it is, via press release:

Rexall Sports Corporation, the Edmonton Oilers and Rogers Communications today announced the new home of the Edmonton Oilers will be named Rogers Place. A milestone for the new downtown Edmonton arena, Rogers Place is set to open its doors for the 2016 NHL season.

This announcement extends the unprecedented 13-year telecommunications sponsorship deal signed at the beginning of this season which includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications.

So the NHL will soon have two Rogers-branded rinks, the other being Rogers Arena in Vancouver.

Rogers also signed a wee TV deal with the NHL last week.

source:

  1. newjerseydevilsfanpuckcollection - Dec 3, 2013 at 3:22 PM

    So how many places can be named after the Rogers Corp.

    Rogers Centre in Toronto (aka the SkyDome), Rogers Arena (in Vancouver) now Rogers Place (in Edmonton)

    Now what branding genius uis behind this???

    What ever happend to non-corporate named venues?

    • missthemexpos - Dec 3, 2013 at 3:43 PM

      Non-corporate named venues have gone the way of the wooden hockey stick.

    • mikebel11 - Dec 3, 2013 at 5:22 PM

      Welcome to the RHL where Rogers owns everything. Today’s Rogers night double header will feature the Rogers Oilers vs the Rogers Flames at Rogers place in Rogers, Alberta, Canada at 7 o’clock and the Rogers Canucks taking on the Los Rogerles Rogers at Rogers Arena in Vancouver, Rogers Columbia. Thanks for watching Rogers, we’ve made it your only unwilling choice. This message brought to you by Rogers. ROGERS!

      • endusersolutions2013 - Dec 4, 2013 at 10:35 PM

        Roger that!

    • nothanksimdriving123 - Dec 3, 2013 at 5:53 PM

      Congratulations to the Detroit Red Wings, New York Rangers and, for the next little while, New York Islanders, the last remaining teams whose homes are not yet corporate names.

  2. smyl11 - Dec 3, 2013 at 4:00 PM

    Now all we need is to rename the Saddledome ‘GM Arena’ to make things a little more clearer.

  3. xdj511 - Dec 3, 2013 at 4:12 PM

    Oh, Enron Stadium, where have you gone?

  4. stcrowe - Dec 3, 2013 at 4:32 PM

    This reminds me of that Simpsons episode in which Bart wanders through a shopping mall, and all of the stores have become Starbucks locations. He then speaks with a non-Starbucks store owner, who concludes their conversation by mentioning that the store is closing next week, and will be replaced by a Starbucks.

    It will not surprise me if they rebrand the playoffs as the “Rogers Stanley Cup” playoffs.

  5. sjsblitz - Dec 3, 2013 at 4:35 PM

    Someone post an image or video of Roger from American Dad! Quick!

    • nothanksimdriving123 - Dec 3, 2013 at 5:54 PM

      Just don’t blame this on singing cowboy and doer of good deeds Roy Rogers.

  6. steelers88 - Dec 3, 2013 at 4:36 PM

    New NHL arenas are great but in my opinion older arenas are even better. Don’t get me wrong I love going to the Consol Energy Center to watch my Penguins. Its a state of an art arena with all the current amenities but, I terribly miss the old Mellon Arena. That arena had character like most older arenas do. The atmosphere was also better at Mellon Arena than the CEC. Sorry for kind of getting off topic.

    • nothanksimdriving123 - Dec 3, 2013 at 5:59 PM

      People can still skate at Maple Leaf Gardens. It’s just that they can now also buy their groceries there, and must go down the street to see the Leafs play. I also love that the Boston Bruins’ home is the Toronto Dominion Garden. Yes, that is what the TD stands for.

  7. jernster21 - Dec 3, 2013 at 7:16 PM

    Should have just called it Rogers Play Pen with all the lottery picks Edmonton has got in the past and will seemingly get in the future.

  8. muckleflugga - Dec 4, 2013 at 12:00 AM

    maple leaf gardens, the house of usher…

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