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Sweden unveils Olympic jerseys

Oct 25, 2013, 11:56 AM EDT

Swedish news outlet Aftonbladet has unveiled the jerseys Team Sweden will be wearing at the 2014 Winter Olympics in Sochi.

Check ’em out, faux-laces and all:




In a (very rough) Google translation of the Aftonbladet piece, the marketing manager of the Swedish Ice Hockey Federation said the jersey design was “very clean,” noting the organization wanted to “keep it traditional.”

So, pretty basic construction — yellow and blue, with the Tre Kronor featured prominently, as it was on the jerseys Sweden wore at the 2010 Olympics in Vancouver:



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  1. ibieiniid - Oct 25, 2013 at 11:59 AM

    Sweden’s always had the best jerseys, despite being stuck wearing yellow. Simple works with that color scheme for some reason.

    I want a USA jersey for this year, but I can’t bring myself to pay $100+ for something that hideous. The white one is the only one I’d even consider buying.

  2. westinpat - Oct 25, 2013 at 12:07 PM

    Did Nike seriously put a boat on the shoulders?

    • thailer35 - Oct 25, 2013 at 12:10 PM

      Hahaha!! Almost missed that!!

    • ibieiniid - Oct 25, 2013 at 12:12 PM

      lol they look unsure of themselves. we wanna put a boat on here, but we don’t really want anybody to see it in case it’s a stupid idea.

      • westinpat - Oct 25, 2013 at 2:24 PM

        The whole faux laces/hidden images ideas are just terrible.

      • ibieiniid - Oct 25, 2013 at 2:30 PM

        is there more hidden things on other jerseys? i hadn’t noticed them.

      • shortsxit34 - Oct 25, 2013 at 7:30 PM

        ibieiniid – The US jerseys have stars and the Canadian jerseys have maple leaves.

  3. Lupy Nazty Philthy - Oct 25, 2013 at 1:19 PM

    One of the nicest ones so far for these olympics… but that’s not saying much. Nike isn’t exactly wowing me this year. If I got Team Canada one for xmas, I might look at it the same with a kid looks at an itchy sweater grandma knitted.

    • ibieiniid - Oct 25, 2013 at 1:27 PM

      let’s hope your wife/girlfriend/parents are reading this.

  4. 2dimesandanickelback - Oct 25, 2013 at 1:34 PM

    I think it would be cool if they went more historically themed with the jerseys and made them look more like Carolean uniforms. Dark blue with yellow around the collar and cuffs, with yellow trim at the bottom. They still look alright, but could be improved. Of course, it is Nike we’re talking about.

  5. hockeyflow33 - Oct 25, 2013 at 2:34 PM

    The only good jersey they’ve unveiled so far

  6. pavelfitzgerald - Oct 25, 2013 at 3:39 PM

    All the jerseys have the fakes laces & some stupid “hidden” things pressed on the shoulders (stars on america’s, leaf’s on Canada’s).
    Sweden’s look the best because they kept them traditional. Canada’s red jersey is passable, same with the Czech’s, the American’s look bad. This may easily be the worst set of jerseys from any given Olympics

  7. storosten - Oct 25, 2013 at 3:58 PM

    Tre Kronor is always beautiful but the shoulder on this one look like a wetsuit.

    Canadas leaf sweater looks best.

  8. sampa71 - Oct 25, 2013 at 11:50 PM

    The boat is the Swedish hockey association logo.

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