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HBO 24/7 to start on Dec. 14, Canadians to be protected from F-bombs

Oct 24, 2013, 4:49 PM EST

WingsLeafs Getty Images

The good news for hockey fans is that we’re now just 51 days away from the debut episode of HBO 24/7 Red Wings/Maple Leafs: Road to the NHL Winter Classic.

The bad news is reserved for Canadian TV subscribers that like swearing and uninterrupted programming.

On Thursday, the NHL and HBO announced they’re joining forces with Sportsnet to air the highly-popular show in Canada this year. Previously, the show was only available in Canada through HBO Canada, which had roughly 1.1 million subscribers — a small number compared to Sportsnet, which has 8.8 million.

But while Sportsnet will be bringing 24/7 into more Canadian homes than ever, it won’t be bringing the swears.

“We’re not going to sanitize it at all,” Rogers Media broadcasting president Scott Moore told The Globe and Mail. “With one exception – we will bleep out the f-bombs.

“We won’t edit anything else out or sanitize it, because viewers these days are used to that type of thing.”

There will be two other significant differences between the HBO and Rogers broadcasts. One, HBO will broadcast the debut episode on Dec. 14, whereas Sportsnet will air it on Dec. 15.

Two, Canadians will get advertisements!

Here’s more, from the Globe:

There will be one other difference – the series will feature advertising for the first time. Sportsnet said it sold out the series quickly, with Molson Canadian, Tim Hortons, Recharge with Milk and Ford F-150 signing on as title sponsors.

Americans will still see the show on HBO, with plenty of swearing and no commercials. That channel isn’t available in Canada – HBO Canada does not own the broadcast rights.

I think Molson and Tim Hortons signed on just to keep every imaginable Canadian stereotype alive. All that’s missing is a sponsorship from Politeness.

  1. hockeyflow33 - Oct 24, 2013 at 4:53 PM

    Odd consider the f-bomb and eh are two of Canada’s favorite words

  2. ruddigervancity - Oct 24, 2013 at 4:54 PM

    Politeness doesn’t advertise here Mike, you know that. It’s got 100% market saturation as it is, and there’s no substitute for Politeness!

  3. DonkeyStick - Oct 24, 2013 at 4:58 PM

    Don’t play F-bombs, BUT riot and flip over police cars last two times Canadian teams lost Stanley Cup? Makes sense.

    • Mike Halford - Oct 24, 2013 at 5:03 PM

      I don’t recall Ottawa being that upset.

      • mikebel11 - Oct 24, 2013 at 5:05 PM

        Or Edmonton. Or Calgary.

    • mikebel11 - Oct 24, 2013 at 5:04 PM

      Does ESPN allow f-bombs on their channel? No? Neither does Sportsnet. Sense made.

    • Jason Brough - Oct 24, 2013 at 5:22 PM

      Makes perfect sense. Too much swearing on TV causes rioting.

  4. murtdurt - Oct 24, 2013 at 5:06 PM

    As a Canadian I don’t really care about the commercials as I will pvr the episodes. But you can’t sensor the f-word it is part of the game of hockey!!

    • km9000 - Oct 24, 2013 at 5:51 PM

      No no, you’re thinking of “puck.”

  5. beermeone - Oct 24, 2013 at 6:37 PM

    Um, Canadiens no? That’s kind of embarrassing Mike. Like Canadians!

  6. graymalkin26 - Oct 24, 2013 at 11:15 PM

    Go invade another country knobgobbler, better yet go fly one of your drones…you and your country suck.

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