Skip to content

Report: NHL aiming for additional $1 billion in national revenue

Sep 10, 2013, 12:38 PM EDT

bettmangetty Getty Images

The NHL plans to add $1 billion in national revenue over the next three seasons, according to an internal league memo dated Sept. 5 that was obtained by SportsBusiness Journal.

From the SBJ report:

The memo cites four touchstones as key to developing increased revenue for the NHL:
■ Expansion of the league’s core businesses: media, licensing and sponsorship.

■ The NHL’s big-event strategy, which in 2014 includes the Winter Classic and Heritage Classic and four additional outdoor games in major markets branded as the Coors Light Stadium Series: two games at Yankee Stadium and one each at Dodger Stadium and Soldier Field.
■ An increased presence in Europe, with more regular-season NHL games overseas, the return of the World Cup of Hockey — which, in 1996 and 2004, featured eight top national teams in a tournament in August — and plans for a Champions Cup competition between top European and NHL clubs.
■ Securing new Canadian media rights deals, which would begin in 2014-15.

The league expects its “gross national revenue” — as opposed to the revenue generated by individual teams — to grow to “nearly 20 percent of league-wide hockey-related revenue,” according to the memo. That would be up from 7 percent in 2005-06, reports SBJ.

On a side note, might the return of the World Cup spell the end of the NHL’s participation in the Olympics after the 2014 Games in Sochi, Russia? (For more on that, click here.)

Latest Posts
  1. Flyers bring back tough guy Rosehill on AHL deal

    Sep 1, 2015, 12:00 PM EDT

    Chris Thorburn #22 of the Winnipeg Jets fights with Jay Rosehill #37 of the Philadelphia Flyers during third period in a game between the Winnipeg Jets and the Philadelphia Flyers on April 6, 2013 at the MTS Centre in Winnipeg, Manitoba, Canada.
(April 5, 2013 - Source: Marianne Helm/Getty Images North America) Getty Images

    He spent all of last season with Lehigh Valley.

  2. Marcel Goc signs in German League

    Sep 1, 2015, 10:04 AM EDT

    Columbus Blue Jackets v St. Louis Blues Getty Images

    Veteran forward heads overseas after appearing in 600-plus NHL contests.

  3. Domi: I just want to make the Coyotes

    Sep 1, 2015, 9:00 AM EDT

    Max Domi Getty Images

    He’s got plenty of potential, but he doesn’t want to get ahead of himself.

  4. Lucic jokes about running through Rask ‘like I did (to) another goalie’

    Aug 31, 2015, 10:22 PM EDT

    Milan Lucic AP

    His first game against Boston is scheduled for Feb. 9.

  5. Success for McDavid isn’t purely a numbers game

    Aug 31, 2015, 9:00 PM EDT

    Connor McDavid AP

    The start of his rookie campaign is approaching.

  6. Hitch finds silver lining in Berglund injury

    Aug 31, 2015, 7:30 PM EDT

    Patrik Berglund Getty Images

    Who will take advantage of the opening?

  7. Neuvirth cites Voracek as his reason for joining Flyers

    Aug 31, 2015, 6:00 PM EDT

    New York Islanders v Washington Capitals - Game Five Getty Images

    The two have previously played together on the Czech national team.

  8. Hurricanes add Ray Whitney, three others to scouting staff

    Aug 31, 2015, 4:30 PM EDT

    Jeff Daniels Getty Images

    Former coach Jeff Daniels is also staying within the organization after being relieved of his AHL coaching duties.

  9. Poll: Will Seabrook re-sign?

    Aug 31, 2015, 2:12 PM EDT

    Brent Seabrook Getty Images

    You can expect this question to be asked throughout the year.

  10. Under Pressure: Stan Bowman

    Aug 31, 2015, 1:00 PM EDT

    Stan Bowman AP

    Heck, the ‘Hawks are still over the salary cap ceiling.

  11. Hawks’ biggest question: What happens with Patrick Kane?

    Aug 31, 2015, 12:00 PM EDT

    Patrick Kane Getty Images

    Chicago’s star forward remains under police investigation.

  12. Looking to make the leap: Artemi Panarin

    Aug 31, 2015, 11:00 AM EDT

    Artemi Panarin AP

    Can his KHL success translate to North America?

  13. Blackhawks ’15-16 Outlook

    Aug 31, 2015, 10:04 AM EDT

    Jonathan Toews Getty Images

    Plenty of changes in the Windy City.

  14. It’s Chicago Blackhawks day at PHT

    Aug 31, 2015, 9:00 AM EDT

    2015 NHL Stanley Cup Final - Game Six 2015 NHL Stanley Cup Final - Game Six

    The defending Stanley Cup champs dealt away key pieces in the offseason.

Top 10 NHL Player Searches
  1. P. Kessel (1816)
  2. P. Kane (1487)
  3. M. Richards (1317)
  4. P. Datsyuk (1307)
  5. N. Backstrom (1169)