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Report: NHL aiming for additional $1 billion in national revenue

Sep 10, 2013, 12:38 PM EDT

bettmangetty Getty Images

The NHL plans to add $1 billion in national revenue over the next three seasons, according to an internal league memo dated Sept. 5 that was obtained by SportsBusiness Journal.

From the SBJ report:

The memo cites four touchstones as key to developing increased revenue for the NHL:
■ Expansion of the league’s core businesses: media, licensing and sponsorship.

■ The NHL’s big-event strategy, which in 2014 includes the Winter Classic and Heritage Classic and four additional outdoor games in major markets branded as the Coors Light Stadium Series: two games at Yankee Stadium and one each at Dodger Stadium and Soldier Field.
■ An increased presence in Europe, with more regular-season NHL games overseas, the return of the World Cup of Hockey — which, in 1996 and 2004, featured eight top national teams in a tournament in August — and plans for a Champions Cup competition between top European and NHL clubs.
■ Securing new Canadian media rights deals, which would begin in 2014-15.

The league expects its “gross national revenue” — as opposed to the revenue generated by individual teams — to grow to “nearly 20 percent of league-wide hockey-related revenue,” according to the memo. That would be up from 7 percent in 2005-06, reports SBJ.

On a side note, might the return of the World Cup spell the end of the NHL’s participation in the Olympics after the 2014 Games in Sochi, Russia? (For more on that, click here.)

  1. pitpenguinsrulez - Sep 10, 2013 at 12:52 PM

    More games in Europe? Seriously Bettman YOUR AN ASSHOLE!!

  2. thailer35 - Sep 10, 2013 at 1:06 PM


    • hockeyflow33 - Sep 10, 2013 at 7:28 PM

      He’s in Pittsburgh, we’re lucky he figured out how to turn on his desktop

  3. sjsblitz - Sep 10, 2013 at 1:41 PM

    We can only hope for the return of the World Cup

  4. redridershoottheireyeout - Sep 10, 2013 at 1:50 PM

    this little jerk and the buffoons he has surrounded himself remind me of the scene from “Blazing Saddles” where Mel Brooks plays the governor, totally clueless, why weren’t the prospects tourneys that were just played in Michigan and Florida given some main stream coverage or for that matter why doesn’t the NHL have a real sports network carry their US games, NBC sucks as does this stupid blog post! Thank God for TSN and CBC for good hockey coverage.

    • hockeyflow33 - Sep 10, 2013 at 7:30 PM

      NBC is awesome with their hockey coverage. They feature multiple games per week and spread the coverage around so it’s not the same two teams every night.

  5. dadawg77 - Sep 10, 2013 at 2:33 PM

    Well we know where those very high estimated future cap numbers are coming from. This would push the cap to around 80MM.

  6. davebabychreturns - Sep 10, 2013 at 2:48 PM

    Seems disingenuous to compare league revenues to 2005-06 when they were basically giving away their national broadcast rights in the US for free..

  7. canucks30 - Sep 10, 2013 at 2:49 PM

    In other news, Gary Bettman is vigorously preparing for the 2021 NHL Lockout.

    (AKA Lockout 4: Bettman’s Revenge/Return of the #assmode)

  8. lostpuppysyndrome - Sep 10, 2013 at 2:54 PM

    They’ll get their $1 bil revenue, brag about it, then turn around and cry poor about how much money they lost in the next lockout. This makes me sick.

  9. jmillmac - Sep 10, 2013 at 3:00 PM

    I wanna hear more about this Champions Cup. Depending on how (or if) they go about that, it could be either a huge success or an epic flop.

    • donniesd - Sep 10, 2013 at 3:09 PM

      I am leaning towards Flop!!! The KHL franchises would get MANHANDLED… It would also grow tiresome quickly watching the KHL Clubs players diving allover the ice and crying to the officials all game!!

  10. donniesd - Sep 10, 2013 at 3:12 PM

    Oh yea, and just to remind everyone Bettman is an IDIOT!!!!

  11. DTF31 - Sep 10, 2013 at 3:19 PM

    Didn’t the Union make proposals based on this growth and the the NHL was like “Nope, no way we will ever grow revenues that way”?

  12. Anoesis - Sep 10, 2013 at 4:41 PM

    “Coors Light Stadium Series”? Wasn’t that off-road truck racing?

  13. heynyc61 - Sep 10, 2013 at 7:12 PM

    Geezzzz. What a bunch of whiners … Your crying about the league growing? Making more money and get more exposure?

  14. sampulls - Sep 10, 2013 at 7:28 PM

    Sorry but Bettman is a complete rock star…..the players just hate the fact that the he has increased their average salaries into multiple millions.

  15. pitpenguinsrulez - Sep 10, 2013 at 8:09 PM

    @hockeyflow33 I’m surprised by how much you actually care clown

  16. blomfeld - Sep 10, 2013 at 11:46 PM


    I applaud this ‘bold & ambitious’ plan which paints an optimistic future for our beloved game … GO BETTMAN ! And how stupid are these people here who react with negativity to such an upbeat announcement ? … it really makes you wonder eh ? Nonetheless, the league had better ensure that it’s building upon a ‘solid’ foundation before it get’s too carried away with things. The ‘fake’ lockout of last year was contrived & executed in-order to provide ‘short-term’ financial relief to at least 8-10 x ‘sinking’ sunbelt franchises. The charade has worked for now, in that ‘all’s well that ends well’. However the fact remains that teams like Florida, Tampa Bay, Nashville, Phoenix, Dallas, New Jersey, Carolina and Columbus are still skating on very thin ‘financial’ ice, no two ways about it. And this era of ‘cheap’ money and low interest rates is predicted to be soon coming to an end. When that happens, the first thing to go will be ‘artificial’ entities being propped up by easy credit and ‘discretionary’ spending on things like a hockey game in the old Confederacy …

    bottom line: the NHL had better ensure things are solid here at home before venturing overseas

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