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Leafs prez on Stanley Cup parade: ‘I have it planned out’

Jul 16, 2013, 10:37 AM EDT

Tim Leiweke Getty Images

For better or worse, Tim Leiweke is set on changing the culture of the Toronto Maple Leafs.

The new boss of Maple Leafs Sports & Entertainment told Bloomberg as much on Monday, saying he’s already mapped out the club’s Stanley Cup parade while suggesting images of the 1960’s-era Leafs — who won four Cups between 1962-67 — should be scrapped.

“I have it planned out and it’s going to be fantastic,”Leiweke said of the proposed victory parade. “If you can all dream about that and get that in your mind, we’ll have something we’re all driven toward.”

That’s a brazen statement itself, but it wasn’t the only one.

As mentioned, Leiweke not-so-indirectly claimed Toronto needs to lessen the focus on its glory teams of the 60s.

“I don’t want the players walking in the hallways of the Air Canada Centre and seeing pictures from 1962,” he explained. “Get rid of those pictures and tell them, this is your legacy.”

How that sentiment plays in Toronto remains to be seen.

While the Leafs don’t retire numbers, they do honor them — with the likes of 60s icons George Armstrong (10), Johnny Bower (1), Red Kelly (4) and Frank Mahovlich (27) regarded as some of the greatest players to ever wear the blue and white.

But the way Leiweke sees it, all the teams under the MLSE umbrella needed a shift in focus.

“If the teams were doing well,” he told Bloomberg, “I wouldn’t have come.”

  1. ryanknihtila - Jul 16, 2013 at 10:45 AM

    aww that’s cute. maybe instead of planning a parade that isn’t going to happen in the foreseeable future you should worry about planning a way to get some quality defenders.

    • 1943mrmojorisin1971 - Jul 16, 2013 at 10:50 AM

      Fraser, Franson, O’Byrne, Gunnarson, and Phaneuf (overrated but not the disaster everyone makes him out to be) and some solid goaltending. Sounds good to me.

      • blitzinc43 - Jul 16, 2013 at 12:30 PM

        O’Byrne scores in his own net, bruh.

        Franson played well to get paid, bruh.

        Fraser is a “plug n’ play” and can’t do much else but fight and maintain a degree of continuity, bruh.

        Gunnarsson is a poor man’s Jay Boumeester, bruh.

        Phaneuf does more harm than good by trying to do to much.

        Unproven goaltending, bruh.

      • sabatimus - Jul 16, 2013 at 12:36 PM

        Wow, enough with the bruh crap.

      • 1943mrmojorisin1971 - Jul 16, 2013 at 1:10 PM

        Stupidity that colossal isn’t really worth getting into a discussion with.

      • rangersin4brah - Jul 16, 2013 at 1:21 PM

        Jake Gardiner best of the bunch

      • 1943mrmojorisin1971 - Jul 16, 2013 at 1:27 PM

        Yeah he’s a smooth skater with a lot of skill, but his defensive play still needs to improve. No doubt it will.

      • kaptaanamerica - Jul 16, 2013 at 8:05 PM

        Your team will be lucky to make the playoffs let alone contend.nonis is putting the team behind the eight ball overpaying for third liners like bozak and Clarkson. Neither has ever gotten more than fifty points.Clarkson scored thirty goals once in seven seasons averaging around 16 goals a year. Do you think he’s gonna have Elias on his line again in Toronto? Our be first line pp? Leaf fans will be disappointed yet again.last season was a fluke based on the short season.

    • frankiesweep - Jul 16, 2013 at 3:36 PM

      They should hav a parade if the leafs make the playoffs 2 straight seasons.

  2. 1943mrmojorisin1971 - Jul 16, 2013 at 10:47 AM

    So what? I have the parade planned out every time the Leafs win two games in a row….

    I do like the attitude, for the most part, but leave the pictures up.

    • imleftcoast - Jul 16, 2013 at 6:20 PM

      Seems arrogant to suggest taking down Stanley Cup pictures. Win a couple Cups, and then you might need to ‘make some space’.

  3. ibieiniid - Jul 16, 2013 at 11:05 AM

    hey, those plans might be collectibles some day… just like those Romney/Ryan 2012 and Superbowl XLVII Champion SF 49ers shirts they sent over to Africa.

  4. missthemexpos - Jul 16, 2013 at 11:08 AM

    Looking into my crystal ball, next time the leafs win the cup I picture a parade similar to The Jetsons cartoon show with lots of little flying vehicles. In other words not happening anytime soon.

  5. jhmiddleton81 - Jul 16, 2013 at 11:13 AM

    Plenty of quality defenseman. Gardiner, Morgan Rielly, John-Michael Liles, Phaneuf, Gunnarsson, Franson, Jesse Blacker, Mark Fraser, that’s already 8 deep nhl ready, I think they will improve from last year, cause they are all under 28 outside of Liles. They will go further than last year, maybe the 3rd round

  6. runhigh24 - Jul 16, 2013 at 11:14 AM

    Of Note: In his vision they will be using hovercars in the parade

  7. charliereno - Jul 16, 2013 at 11:25 AM

    I think Leiweke had a great attitude and this could work. Winning starts at the top, and this guy obviously gives a damn about how his team performs.

    • dueman - Jul 16, 2013 at 11:29 AM

      Exactly. I doubt he would be President of MLSE if he planned on losing. The Leafs are definitely heading in the right direction!

  8. yougotgirouxed - Jul 16, 2013 at 11:28 AM

    I love Leafs fans. They are like Eagles fans.

  9. schusters3 - Jul 16, 2013 at 11:45 AM

    I realize it’s been a while for this proud original six team, but Tim has a track record. With no tradition and not nearly the economic or fan base, he led a hapless franchise that had NEVER won down Figueroa on their parade route. Leafs WILL win a cup while he’s there! Go Kings Go!

  10. chibimike - Jul 16, 2013 at 11:47 AM

    I have a feeling it starts with “First we’ll have everyone get into their nuclear powered hovercars…”

  11. earpaniac - Jul 16, 2013 at 12:07 PM

    Trying to break the connection to the past seems strange to me. One of the first things when the Blackhawks new brain trust did was reach out and involve their older players, after having them practically be run off by “Dollar” Bill. Maybe it is a little different, as the Blackhawk’s legends were practically ignored for years. I personally like when teams honor and respect their pasts.

    • nothanksimdriving123 - Jul 16, 2013 at 2:07 PM

      Indeed, honor and respect their past!! As a kid, I was at the game in 1964 when the Leafs won their 3rd straight Cup, with the likes of Bower, Horton, Kelly, Keon and Mahovlich. Those guys walked into Maple Leaf Gardens past photos on the walls of Charlie Conacher, Turk Broda, Teeder Kennedy and Hap Day. Leave the photos up Mr Leiweke, but please do feel free to ADD to them with new champions.

    • hockeyflow33 - Jul 16, 2013 at 2:46 PM

      I think it’s more to take away the stigma and awes surrounding those teams. I know the Patriots did the same thing a few years ago and took away all the 2000-2007 pictures from the hallways so it’s not uncommon

      • nothanksimdriving123 - Jul 16, 2013 at 3:47 PM

        Flow, I totally get his reasoning, but my point was that the Leafs of the 1960s were obviously not intimidated by pictorial reminders of earlier glory days. And when they won it in 1962, it ended a drought of a decade, which in those days was considered a nightmare, so they were under a lot of pressure to get it done.

  12. chazxcore - Jul 16, 2013 at 12:17 PM

    Oh man, my side hurts…

  13. ludacrish05 - Jul 16, 2013 at 12:23 PM

    Get in line leafs, there are other teams way over the skill leave then you. To bad you have up Rask

    • nothanksimdriving123 - Jul 16, 2013 at 3:41 PM

      Sorry, at least half a dozen writing errors. Try again for extra credit.

  14. deezenucks - Jul 16, 2013 at 12:38 PM

    LOL! thanks for the laugh..

  15. timmons94 - Jul 16, 2013 at 1:07 PM

    Lol. Last time I heard that was Dayton Moore saying same thing. Working out well in kc lol

  16. mrpinkca - Jul 16, 2013 at 1:20 PM

    From a business perspective, those planning meetings are a complete waste of MLSE time and money.

  17. blomfeld - Jul 16, 2013 at 1:24 PM

    Person A: is this guy insane or perhaps just feeling ill ?

    Person B: it’s possible friend, though we mustn’t forget they’ve now got the league’s third best …

    *** NHL’s Top Goaltenders as per Bloomberg Sports ***

    1) Jonathan Quick
    2) Cory Schneider
    3) Jonathan Bernier
    4) Carey Price
    5) Ryan Miller

    28) Henrik Lundqvist
    29) Ilya Bryzgalov
    30) Miika Kiprusoff

  18. pitpenguinsrulez - Jul 16, 2013 at 1:48 PM

    Just like the Flyers….pathetic

  19. pmonte3122 - Jul 16, 2013 at 3:15 PM

    Idiot jinxed them all XD

  20. timsabourin - Jul 16, 2013 at 3:53 PM

    Didn’t think the Player Haterz Ball was mid July this year, yet here you all are.

    In the words of Ice-T, OPH:

    ‘hate hate hate, hate hate, hate…..hate’

    Wheels might fall off the bandwagon once you all jump on it.

  21. President Charles Logan - Jul 16, 2013 at 4:04 PM

    The Leafs will win a another cup before the Ottawa Senators ever do

  22. mrhyperpants - Jul 16, 2013 at 4:12 PM

    Epic Fail!

  23. blackhawks2010 - Jul 16, 2013 at 4:34 PM

    Good luck, keep the dream. We Hawks fans have lived our dream and are looking forward to us next Cup in 2014…

  24. mj1818 - Jul 16, 2013 at 4:48 PM

    Better to keep that to yourself and let it drive you personally..

  25. luz56 - Jul 16, 2013 at 4:58 PM

    Growing up it was either the Leafs or Canadiens.. I loved the Leafs then… Now it’s Flames and Coyotes and the tradition continues… What the hell is a parade?

  26. sunderlanding - Jul 16, 2013 at 5:00 PM

    The Leafs retire numbers. 4 and 5 are retired. They just don’t do it very often.

    • elrock7 - Jul 16, 2013 at 9:37 PM

      4 is NOT retired. 5 and 6 are

      • sunderlanding - Jul 17, 2013 at 1:54 AM

        Good point.

  27. redgreentape - Jul 16, 2013 at 8:04 PM

    i hope Don Cherry suit is back in time from the cleaners for the parade……He will look great in that new 2045 Ford.

    • kaptaanamerica - Jul 16, 2013 at 8:12 PM

      Seriously, give yer head a should read 3045 or some such.

  28. jrhawk - Jul 19, 2013 at 10:57 AM

    Nothing wrong with wishful thinking but he should try planning on building a Cup-contending team first.
    The Leafs made a good showing last year but , as he should know, they’re far from any parades.

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