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Senators rename arena Canadian Tire Centre

Jun 18, 2013, 10:40 AM EDT

Scotiabank Place Getty Images

The Ottawa Senators have announced a new partnership with Canadian retailer, Canadian Tire. Among other things, this means that their arena will now be known as the Canadian Tire Centre.

“The Ottawa Senators and Canadian Tire have been partners since 1990 when our fans first welcomed the team’s announced re-entry into the National Hockey League. It is a long and storied partnership we are extremely proud of, and pleased to be able to build upon,” said Senators owner Eugene Melnyk.

The Sens Foundation will enter into an “enhanced partnership” with Canadian Tire Jumpstart Charities. Ticket kiosks will also be placed in some regional Sport Chek, Sports Experts, Canadian Tire, and Mark’s stores for Canadian Tire Centre events.

“As a Family of Companies, we are on a journey to partner with leading sports organizations to promote sport and bring physical activity to the grassroots level. Our new partnership with Senators Sports & Entertainment fits perfectly with what we want to accomplish for our customers,” said senior vice president of corporate affairs for Canadian Tire Corporation, Duncan Fulton.

This deal will start on July 1, 2013 and Canadian Tire reports that the deal can be renewed indefinitely, according to the Ottawa’s Bruce Garrioch.

  1. bitlrc - Jun 18, 2013 at 10:45 AM

    that’s a silly name. it sounds like a tire factory outlet store.

    • Anoesis - Jun 19, 2013 at 12:11 AM

      Cue the re-tread jokes…

      • Anoesis - Jun 19, 2013 at 12:12 AM

        Here’s hoping the first game under the new name isn’t a blowout.

      • Anoesis - Jun 19, 2013 at 12:12 AM

        Will this give new meaning to player rotations?

  2. skarfacci - Jun 18, 2013 at 10:51 AM

    I love it. Better than typical agreements with banks.

  3. timmeh022 - Jun 18, 2013 at 11:00 AM

    I wonder if they will have tire giveaways for fan appreciation days.

  4. ballistictrajectory - Jun 18, 2013 at 11:21 AM

    [Business Office]: Thank you for calling Canadian Tire Center, how may I assist you?
    [Caller]: Yeah, I was wondering if you can get new Bridgestones on my car this afternoon. I have a coupon.

  5. ballistictrajectory - Jun 18, 2013 at 11:22 AM

    These are all [groan] tired jokes….

    • nothanksimdriving123 - Jun 18, 2013 at 3:18 PM

      They can call the arena whatever they like, but will any of their fans live long enough to call it: home of the Stanley Cup champions? 1927 and counting…

  6. Habib Marwan - Jun 18, 2013 at 11:24 AM

    ehhhh different name for the arena but still the same loser franchise

    • Anoesis - Jun 19, 2013 at 12:13 AM

      Obviously they need a realignment…

  7. jpelle82 - Jun 18, 2013 at 11:33 AM

    you can now expect a buy 3 seats get the 4th seat free season ticket special

    • timmeh022 - Jun 18, 2013 at 12:18 PM

      ^ this

    • nostredummass - Jun 18, 2013 at 12:50 PM

      That’s a great idea….my Canadian Tire money should get me a sweet ticket or two. And they said I was a FOOL holding on to that stuff. Muhuhuhahahaha!!

  8. mehetmet - Jun 18, 2013 at 11:48 AM

    i tire of these terrible names

  9. MyTeamsAllStink - Jun 18, 2013 at 12:23 PM

    I’m going to sell the naming rights to my house.Make me an offer Apple or Starbucks or Pepsi!

  10. dolfandon - Jun 18, 2013 at 12:30 PM

    This is so going to be referred to as The Crappy Tire Center all across Canada.

  11. nostredummass - Jun 18, 2013 at 12:46 PM

    In related news: I’ve struck a deal with the Chipotle Corporation to sponsor my underwear: $50 for every skidmark, $200 for “ring of fire”. At least NHL uniforms aren’t the skating billboards like they are in Europe. Check out Seguin in Swiss: https://twitter.com/tylerseguin92/status/251387243292418049/photo/1
    How about a contest predicting what corporation would be best suited to sponsoring Cindy Crosby. My guess is that even those “wings” would’ve been clipped by the B’s.

  12. drewsylvania - Jun 18, 2013 at 1:05 PM

    Ugh.

  13. betrayedbylife - Jun 18, 2013 at 1:54 PM

    “i know one thing that will improve…puck movement.”

    *puts on sunglasses* YEEEEAAAAHHHHHHH

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