May 20, 2013, 2:39 PM EDT
NHL commissioner Gary Bettman, along with the Stanley Cup, made a trip to the New York Stock Exchange on Friday.
Per CNBC, Bettman took the opportunity to talk up the league’s attendance and TV ratings following a lockout that many predicted would hurt business badly.
“We’ve got great players, a great game, and the best sports fans in the world,” said Bettman, who also cited the NHL’s “incredible competitive balance” that provides numerous teams with a chance to win the Cup.
And in a pitch the commissioner has likely used before, he also referenced the dramatic rise in franchise values that has occurred in recent years.
“For most sports teams we probably do better than the Dow,” said Bettman, “It’s a good, stable investment.”
That said, money isn’t the only thing that drives NHL owners.
“On a cash-flow basis, there are probably other things you can do, cash-on-cash return, that would be annually better,” Bettman acknowledged.
“You do it because you love the game, and you love the community.”
- Injuries piling up as preseason schedule begins 11
- Report: Fedorov denies contract offer was made to Johansen 7
- Report: Johansen has gotten no shortage of KHL offers 36
- Update: Drouin out with upper body injury, not expected to miss preseason 1
- Report: NHL officials to participate in preseason without new CBA 1
- Evander Kane: I know I can score 50 goals 14
- ‘C’-less Thornton comes out swing against Wilson’s ‘tomorrow team’ talk 18
- Joe Sakic’s now general manager in name too 6
- Update: Giroux out two weeks with lower-body injury 26
- Update: Crosby on ice with Penguins teammates Friday, leaves early 5
- Heeeeeere’s Johnny! Davidson shreds Johansen’s agent for ‘baffling, nonsensical’ contract demands (65)
- Jackets reveal Johansen offers — including an eight year, $46M deal (55)
- Will the NHL publicize divers? (48)
- No icing on the PK? The USHL will see how that looks (43)
- Just how damaging are heated negotiations between Jackets, RFA Johansen? (38)