May 20, 2013, 2:39 PM EDT
NHL commissioner Gary Bettman, along with the Stanley Cup, made a trip to the New York Stock Exchange on Friday.
Per CNBC, Bettman took the opportunity to talk up the league’s attendance and TV ratings following a lockout that many predicted would hurt business badly.
“We’ve got great players, a great game, and the best sports fans in the world,” said Bettman, who also cited the NHL’s “incredible competitive balance” that provides numerous teams with a chance to win the Cup.
And in a pitch the commissioner has likely used before, he also referenced the dramatic rise in franchise values that has occurred in recent years.
“For most sports teams we probably do better than the Dow,” said Bettman, “It’s a good, stable investment.”
That said, money isn’t the only thing that drives NHL owners.
“On a cash-flow basis, there are probably other things you can do, cash-on-cash return, that would be annually better,” Bettman acknowledged.
“You do it because you love the game, and you love the community.”
- Stars win one night after Peverley collapse, give Miller first Blues loss 3
- Crosby, Pens continue recent dominance of Ovechkin, Caps 19
- Terry Trafford’s body found in Michigan on Tuesday 8
- PHT Extra: What happens if the Caps miss the playoffs? 17
- Wings can’t afford regulation loss to Jackets 6
- ‘It’s obvious Tortorella can’t come back next year,’ writes Vancouver reporter 57
- NHL on NBCSN: Capitals fight to earn first win vs. Penguins in 26 months 11
- Vanquished: Isles stun Canucks with seven-goal third period 27
- Peverley asked to return to game following ‘cardiac event’ 23
- Peverley hospitalized, conscious after collapsing on Stars bench (Update) 19
- BLOCKBUSTER: Lightning trade St. Louis to Rangers for Callahan (82)
- Kings make splash, acquire Gaborik from Columbus (72)
- Steve Moore remains shocked, disgusted about Todd Bertuzzi attack (71)
- Chiasson ‘shaken up’ by Peverley incident, won’t dress for Stars tonight (69)
- ‘It’s obvious Tortorella can’t come back next year,’ writes Vancouver reporter (60)