May 2, 2013, 5:07 PM EDT
The Chicago Blackhawks are reaching for the top.
Except, in this case, their fans may not like it.
Per the Sun-Times, ‘Hawks season-ticket prices for the 2013-14 season are set to climb by an average of 16 percent.
And that doesn’t include the March 1 outdoor game at Soldier Field against the Penguins.
Chris Werner, the team’s vice president of ticket operations, tells the paper that the ‘Hawks have been forced to play catch-up when it comes to pricing relative to the rest of their peers around the league.
“It’s a major market team, and ownership and management have really updated so many things about this franchise,” he said.
“We’re trying to get the price point to what is appropriate for a major market team.”
Chicago led the NHL in attendance in 2013, averaging 21,775 through the gates at the United Center.
The average Blackhawks ticket cost $62.88, according to the Team Marketing Report Fan Cost Index (PDF).
The league average was $61.01.
Toronto had the most expensive ticket ($124.69); Dallas had the cheapest ($36.09).
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