Skip to content

Report: Jay-Z’s sports agency wants to represent Seth Jones

Apr 24, 2013, 6:00 PM EDT

USA captain Seth Jones pose celebrates w Getty Images

Roc Nation Sports, the representation agency spearheaded by hip-hop icon Jay-Z, is reportedly interested in Seth Jones as a client.

The report, from Kristen Fleming of the New York Post, cites a source claiming that “when Seth comes to the NHL Draft [June 30th, in New Jersey], his family, agents at CAA and Roc Nation are going to have a powwow to see if he’ll sign with them.”

Jones, 18, is the top-rated prospect heading into the ’13 Draft.

The 6-foot-4 Portland Winterhawks defenseman is enjoying a banner year in the Western Hockey League and was a key part of Team USA’s gold medal-winning side at January’s World Junior Championships.

CAA and Roc Nation announced in early April they were partnering to create Roc Nation Sports, bringing together powerhouses in the athletic field (CAA has negotiated a combined $1.1 billion in baseball contracts alone) and musical fields (Roc Nation’s roster of recording artist clients includes Rihanna, Shakira, etc.)

Roc Nation’s first major signing was New York Yankees second baseman Robinson Cano.

Jones is already being represented by CAA’s Pat Brisson, who gave the following statement to TSN on Wednesday:

“CAA Sports is proud to represent Seth Jones in all of his on and off the ice endeavors, spearheading all contract negotiations and marketing on his behalf.

“We are always looking to access all of the resources and relationships across the agency to bring new opportunities to our clients.

“Roc Nation and CAA Sports have recently announced a relationship which could be beneficial to our athletes.”

Jones also chimed in.

“I’m represented by CAA and Pat Brisson,” he explained. “They will continued to explore that is in my best interest.

“In the meantime, my focus is on the [WHL] playoffs.”

It should also be noted that Jones’ father, ex-NBA player Popeye Jones, is also represented by CAA.

  1. joelwrobinson - Apr 24, 2013 at 6:11 PM

    I wonder if they’d be interested if he was white?

    • pistolpete31 - Apr 24, 2013 at 6:14 PM

      Yeah I was just thinking, are they only going to represent black players?

      • ryanrockzzz - Apr 25, 2013 at 7:20 AM

        Of course. And if a white dude did it, there’d be all kinda cries out for racial inequality. I have no problem with him doing that though, I just have a problem with how race still impacts many things in this country in BOTH directions.

    • susiekew72 - Apr 24, 2013 at 8:23 PM

      Of course they would. He’s expected to go first overall and sign the highest entry level deal possible, and then sign an enormous maximum term contract after that. And be a mega star forever and ever. He’s an agents meal ticket. It’s what they do. That’s why Pat Brisson will keep him for as long as possible…. which may turn out to be impossible, but we’ll see.

      • susiekew72 - Apr 24, 2013 at 10:56 PM

        Hold on, my comment has 7 thumbs down because I actually think Seth is being courted for incredible talent and earning potential and NOT because his happens to be black? Wow.

    • thraiderskin - Apr 24, 2013 at 8:38 PM

      That is THE question and the only thing I got out of this article.

  2. rockthered1286 - Apr 24, 2013 at 6:22 PM

    Flip the scenario: If this were say Ben Affleck starting up a sports mgmt group, and he only signed white players, wouldn’t there be a major question regarding his actions? And while technically Cano isn’t black, it would be wise of Jay-Z to maybe go after a white athlete just to keep the media off his back.

    • thraiderskin - Apr 24, 2013 at 8:48 PM

      Cano might not be 100% black, but that doesn’t mean he doesn’t have a lot of black lineage. The Gulf and Caribbean was the West’s slavery hubs. From what I have seen/heard thus far, Jay-Zs “group” has only gone after players with a certain appearance. Jay-Z is suddenly interested in an up-and-comer in pro-hockey and he just happens to be black; probably not a coincidence.

      • nyrnashty - Apr 25, 2013 at 12:59 AM

        He’s half white half black. His mom is white just like Derek Jeter’s. If I was an up and coming athlete, I wouldn’t want Jay-Z anywhere near me, he’s a ghetto bum no matter if he has a dollar or a billion dollars. Seth Jones comes from a far better background then that bum! This kid could be good, or just another high draft pick that plays a few years, or games for that matter in the NHL.

    • supercoop8 - Apr 25, 2013 at 11:59 AM

      The media isn’t on his back. He is creating a partnership with CAA and the only player he represents thus far isn’t African American. Meanwhile the music talent that Roc Nation manages is representative of all cultures as will the sports talent.
      A great American black hockey player has enormous marketing potential; this is an issue of money not race, why are hordes of people so eager to project the reverse racism card??

  3. ethanmacleod1685 - Apr 24, 2013 at 6:36 PM

    Soon everyine be like, I got 99 problems but hockey aint one

  4. icelovinbrotha215 - Apr 24, 2013 at 6:52 PM

    Idk if this is smart for Jones to pursue because of ‘he is black’ comments and mentalities that will come his way. As a Nigerian American, I always like to see minorities in ice hockey. I just feel that Jay-Z will be a distraction for the young fella. Being of African descent and possibly going #1 overall is enough drama for ya mama.

    • ucaneverscorenoughgoals - Apr 24, 2013 at 7:56 PM

      I agree. The attention Jones gets should be for his ability to play the game and conduct himself in a respectable way. They’re is no advantage that an agency created by a rap icon can offer him has over an agency solely dedicated to sports management.

      This is simply a ploy by an entertainer to get his hands into a sport that hasn’t been quite as effected by lyrics and a microphone.

      I hope seth stays away………for his own character as much as the character of the sport.

      • icelovinbrotha215 - Apr 24, 2013 at 11:41 PM

        We shall see. Jones signing with Jay-Z would change the demographic landscape of NHL fanship. I hope he doesn’t.

  5. hockeyflow33 - Apr 24, 2013 at 6:54 PM

    You’d be a moron to leave Pat Brisson and his years and years of expertise for Jay-Z or whichever sham agent he has in his place

  6. dgbk - Apr 24, 2013 at 8:04 PM

    His agency literally has one client with others tied to roc nation but nothing concrete. I’m not sure why the vague racist accusations you think Jay-Z has a shot at representing igor igor kozlov? Instead of seeming annoyed that he is trying to sign him be happy. As a minority who likes hockey I can tell you it’s few and far between ppl of color who love the sport. Jay-Z can open up marketing opportunities for Jones that will help make the sport more visible to ppl who might not ever watch.

    • blackhawksdynasty - Apr 24, 2013 at 9:16 PM

      Dgbk…. the NHL is doing just fine without Jay-Z. The simple fact is that he wouldn’t even consider getting involved if Jones wasn’t a minority. If JZ really wanted to get involved with hockey he should look to represent athletes of all ethnic backgrounds. He probably doesn’t know anything about hockey or the young man he wants to represent. This is a pathetic PR move by a selfish celebrity.

      • dmfc1112 - Apr 24, 2013 at 10:03 PM

        Jay-z is all about self-promotion so this is no surprise. His only intention is to take advantage of the fact that this kid is black and line his own pockets.

        Let’s hope he can handle himself more like Wayne Simmonds than an idiot such as Evander Kane.

    • hockeyflow33 - Apr 24, 2013 at 9:26 PM

      They aren’t vague racist accusations, it’s pretty obvious to even the most ignorant person that Jayz is approaching only black/latin cliente and you’re being disingenuous with yourself and the comment board if you state otherwise.

      Outside of the fact that Jayz has never been an athlete, he has never attended a school for business or a law school that would educate him about the intricacies of contract formulation, agency relationships, etc, he is a self-admitted cocaine/crack dealer.

      Hockey is unlike the other three major sports and most fans and players actually care about how they’re represented and their image. Please tell me why parents and kids who routinely wake up at 5am for practice would want to associate with a drug dealer.

  7. cameltoews - Apr 24, 2013 at 8:09 PM

    Well considering Robinson Cano isn’t black I don’t think they only represent black people.

    • ryanrockzzz - Apr 25, 2013 at 7:23 AM

      come on man…come on…you know what’s happening here.

  8. dadawg77 - Apr 25, 2013 at 12:45 AM

    Reading the comments has been fun. Why are people treating this as a either or proposition? Look at the facts Jay Z’s company Roc Nation, which is partnership with Live Nation, and CAA formed a partnership in April. Thus it is feeling itself out looking for new clients. Jones agent is the head of CAA hockey department. So a meeting between Jones and CAA partnership isn’t someone trying to steal a client. More then likely Roc Nation Sports is looking to represent Jones in marketing deals while leaving his hockey contract negotiations to CAA sports.

    As for Roc Nation Sports going after black athletes, its most about branding right now. Roc and Jay Z has much higher Q rating brand with people who like hip hop. With it being new and no track record other then CAA’s and Jay Z’s, they are using that brand appeal to attract clients.

  9. johnjohnrice - Apr 26, 2013 at 6:49 PM

    Reblogged this on Johnjohn Rice and commented:
    This is a great opportunity for hockey to branch out

Featured video

Caps' 'culture change' proving positive

Sign up for Fantasy hockey

Top 10 NHL Player Searches
  1. J. Spezza (3598)
  2. P. Stastny (3115)
  3. E. Kane (2995)
  4. V. Hedman (2988)
  5. E. Staal (2802)
  1. J. Drouin (2675)
  2. M. Gaborik (2662)
  3. C. Crawford (2626)
  4. P. Datsyuk (2326)
  5. S. Varlamov (2294)