Mar 8, 2013, 4:27 PM EST
The NHL is celebrating the halfway mark of the 2013 lockout-shortened season today. And yes, celebrating is an appropriate word.
Following is courtesy the NHL’s PR department:
The excitement generated by the League’s return is reflected in strong business metrics. Indicators of fan engagement — at the rink, on television and online — are up across the board:
- Overall, NHL teams are playing to 96.7% capacity, with a per-game average of 17,662 (up 3.6% over 2011-12). The average figure during February (17,625) was the highest recorded for that calendar month in League history.
National Broadcasts (all ratings numbers compared to last year’s full regular season figures)
- NBC network broadcasts are +29% and NBC Sports Network broadcasts are +23% over 2011-12;
- CBC’s Hockey Night in Canada Prime East broadcasts are +16% and Prime West are +12% over 2011-2012;
- TSN Wednesday Night exclusive is +30% and TSN2 broadcasts are +26% over 2011-12;
- NHL on RDS broadcasts are +16% over 2011-12.
From coast to coast. Regional Sports Networks repeatedly have broken ratings records for their live broadcasts of NHL games this season:
- 28 of the 29* measured clubs are up or even over 2011-12;
- 25 of the 29* measured clubs are showing double/triple digit increases over 2011-12.
* TSN Jets Regional no longer measured by Nielsen Online
Now, some of the above may be attributed to the pent-up demand the lockout created. And it’s still going to be interesting to see what season-ticket renewal rates look like this offseason.
But consider: it’s only been a couple of months since the lockout ended. Clearly, a lot of people have been able to put the work stoppage in the rear-view mirror. And once the playoffs start, all that ridiculousness is going to be an even more distant memory.
- Roberto Luongo records the shutout in first game back with Panthers 9
- Steve Moore remains shocked, disgusted about Todd Bertuzzi attack 32
- Canucks’ Kassian gets three games for boarding Dillon 25
- TGIF: Why Lightning fans can be upset with St. Louis 31
- Goalie nods: Luongo’s first game back with Panthers, Neuvirth makes Sabres debut 12
- Report: Kuznetsov terminated KHL deal, headed to Washington 20
- Canucks’ Bieksa: ‘If this isn’t rock bottom, I don’t know what is’ 34
- Luongo has Twitter fun at Canucks’ expense 36
- Sabres spoil Callahan’s Lightning debut, Stamkos’ return 7
- Dealing with the Devils: NHL reverses Kovalchuk punishment 49
- Canucks trade Luongo to Panthers (93)
- BLOCKBUSTER: Lightning trade St. Louis to Rangers for Callahan (82)
- Kings make splash, acquire Gaborik from Columbus (72)
- Report: Canucks want center, top prospect and first-rounder for Kesler (68)
- Sabres announce Pat LaFontaine resigns as president of hockey operations (66)