Feb 17, 2013, 5:30 AM EDT
Today is Hockey Day in America, an all-day celebration of the sport throughout the United States. NBC will air nine hours of live coverage across its networks; here at PHT, we’re taking a look at stories of hockey’s impact across the country.
As a transplant from the Northeast, I’ve spent 15 years in the Dallas area as a curious observer rather than a hardcore Stars fan.
Perhaps that distance provides a nuanced view of the team, which I’ll try to summarize in this post.
It’s difficult for me to shake the parallels between the Colorado Avalanche and the Stars. Both teams moved from hockey hotbeds to somewhat unexpected locales — the Stars moved from Minnesota in 1993-94; the Avs moved from Quebec City in 1995-96 — and each city inherited huge names and experienced quick success.
And, to some extent, that probably made both markets look a little too strong right out of the gate. In a way, they’re both going through the awkward community-building and transitional stages* they initially leapfrogged because they had great teams without the wait.
But even armed with a strong team, the Stars front office still had to appeal to a “non-traditional” market. The Dallas Morning News’ Mike Heika was most impressed by a charity pick-up game that former coach Ken Hitchcock concocted:
“ … The Charity Challenge on Ice was eventually played at Reunion Arena to more than 10,000 fans with Daryl Reaugh acting as a coach on one bench dressed as Herb Brooks,” Heika wrote in an e-mail. “For a few years in Dallas, the coolest thing you could be was a Stars fan. Then, the team started losing and slipped into bankruptcy, and management decided there would be no promotion and no freebies. That resulted in several crowds under 8,000 people last season.
“Basically, the organization didn’t care about the fans, so the fans stopped caring about the organization. In November 2011, Tom Gaglardi bought the team, and put Lites back in charge, and they are trying to use the old model to fill the building again.
“We’ll see if there is another wild card like Hitchcock out there to push them over the top.”
(Reaugh as Brooks? Yeah, that’s pretty cool.)
Winning and Fun
Ultimately, as Heika notes, Dallas is “a winners town” so a playoff berth – and ideally, a deep run – is what will get people coming in higher numbers.
In the meantime, the Stars would be wise to follow other teams when it comes to marketing their team with humor. Personally, I’d love to see them employ the lighthearted approach of the Brett Hull “Ambassador of Fun” ads … even if that era isn’t really associated with on-ice success:
Overall, the Stars are a work in progress with a much-needed new owner. Forwards Jamie Benn and Loui Eriksson (plus some solid young blueliners and a great-if-fragile goalie) represent the future while Jaromir Jagr and Brenden Morrow are a bridge to the past.
The franchise needs to keep building, but it’s uncertain if it will enjoy the amazing luck of its early golden era.
* – According to ESPN’s attendance numbers, the Stars went from being ranked 12th among NHL teams in attendance in 2007 to 28th last season.
Jul 28, 2015, 10:30 PM EDT
Jul 28, 2015, 9:38 PM EDT
Potentially a move to Switzerland, or the Czech League.
Jul 28, 2015, 8:39 PM EDT
Returning him to Rochester for a third time.
Jul 28, 2015, 7:39 PM EDT
Washington d-man is expected to miss the next two weeks of offseason training.
Jul 28, 2015, 6:26 PM EDT
Swiss winger came over from Calgary at last year’s deadline.
Jul 28, 2015, 4:39 PM EDT
Nice payday after posting a career-high in goals this season.
Jul 28, 2015, 4:23 PM EDT
“When you look at the structure of our salaries and our cap, it’s important to get those bottom-six cap hits in better shape.”
Jul 28, 2015, 3:21 PM EDT
With the Nurnberg Ice Tigers.
Jul 28, 2015, 2:30 PM EDT
Winning bid to be decided by the end of the year.
Jul 28, 2015, 1:45 PM EDT
“When the games mean something, that’s when he’s at his best.”
Jul 28, 2015, 1:21 PM EDT
The Blue Jackets have done well. The Canucks have not.
Jul 28, 2015, 12:34 PM EDT
Probably looking at another year of junior hockey.
Jul 28, 2015, 11:56 AM EDT
Busy day for Pittsburgh.
Jul 28, 2015, 11:40 AM EDT
Jul 28, 2015, 10:40 AM EDT
Could be a top-six winger. Could be a third-line center.
Jul 28, 2015, 10:08 AM EDT
Arbitration hearing scheduled for Thursday.
Jul 28, 2015, 9:00 AM EDT
25-year-old didn’t file for arbitration, hoping instead to sign a long-term contract.
Jul 28, 2015, 8:00 AM EDT
In the form of a cool $100,000.
Jul 27, 2015, 9:29 PM EDT
But are any teams mulling his return?
Jul 27, 2015, 8:21 PM EDT
Where he’ll work as a community liaison.
- Flyers re-sign Couturier: six years, $26 million 22
- Benning calls Sutter a ‘foundation piece’ for Canucks 21
- Here’s a chart that shows which teams have been good/bad at drafting 33
- Penguins sign Fehr to three-year, $6 million contract 20
- Trade: Penguins send Sutter to Canucks for Bonino, Clendening 53
- NBC Sports to broadcast 105 NHL games in 2015-16 58
- Wilson signs with Preds, leaving just four arbitration cases to go 5
- Rangers sign Stepan — six years, $39 million 62
- Deal with the Devils: New Jersey re-signs Larsson to six-year contract 14
- Stepan seeks $7.25M in arbitration, Rangers counter at $5.2M 24
- Post expansion, could NHL realign with eight divisions? (138)
- He’s baaaaaack: Leafs pull a stunner, hire Lamoriello as GM (Updated) (84)
- Bettman says NHL would have to ‘consider’ putting Quebec City in the Western Conference (67)
- Rangers sign Stepan — six years, $39 million (62)
- NBC Sports to broadcast 105 NHL games in 2015-16 (58)