Feb 17, 2013, 5:30 AM EDT
Today is Hockey Day in America, an all-day celebration of the sport throughout the United States. NBC will air nine hours of live coverage across its networks; here at PHT, we’re taking a look at stories of hockey’s impact across the country.
As a transplant from the Northeast, I’ve spent 15 years in the Dallas area as a curious observer rather than a hardcore Stars fan.
Perhaps that distance provides a nuanced view of the team, which I’ll try to summarize in this post.
It’s difficult for me to shake the parallels between the Colorado Avalanche and the Stars. Both teams moved from hockey hotbeds to somewhat unexpected locales — the Stars moved from Minnesota in 1993-94; the Avs moved from Quebec City in 1995-96 — and each city inherited huge names and experienced quick success.
And, to some extent, that probably made both markets look a little too strong right out of the gate. In a way, they’re both going through the awkward community-building and transitional stages* they initially leapfrogged because they had great teams without the wait.
But even armed with a strong team, the Stars front office still had to appeal to a “non-traditional” market. The Dallas Morning News’ Mike Heika was most impressed by a charity pick-up game that former coach Ken Hitchcock concocted:
“ … The Charity Challenge on Ice was eventually played at Reunion Arena to more than 10,000 fans with Daryl Reaugh acting as a coach on one bench dressed as Herb Brooks,” Heika wrote in an e-mail. “For a few years in Dallas, the coolest thing you could be was a Stars fan. Then, the team started losing and slipped into bankruptcy, and management decided there would be no promotion and no freebies. That resulted in several crowds under 8,000 people last season.
“Basically, the organization didn’t care about the fans, so the fans stopped caring about the organization. In November 2011, Tom Gaglardi bought the team, and put Lites back in charge, and they are trying to use the old model to fill the building again.
“We’ll see if there is another wild card like Hitchcock out there to push them over the top.”
(Reaugh as Brooks? Yeah, that’s pretty cool.)
Winning and Fun
Ultimately, as Heika notes, Dallas is “a winners town” so a playoff berth – and ideally, a deep run – is what will get people coming in higher numbers.
In the meantime, the Stars would be wise to follow other teams when it comes to marketing their team with humor. Personally, I’d love to see them employ the lighthearted approach of the Brett Hull “Ambassador of Fun” ads … even if that era isn’t really associated with on-ice success:
Overall, the Stars are a work in progress with a much-needed new owner. Forwards Jamie Benn and Loui Eriksson (plus some solid young blueliners and a great-if-fragile goalie) represent the future while Jaromir Jagr and Brenden Morrow are a bridge to the past.
The franchise needs to keep building, but it’s uncertain if it will enjoy the amazing luck of its early golden era.
* – According to ESPN’s attendance numbers, the Stars went from being ranked 12th among NHL teams in attendance in 2007 to 28th last season.
Jul 29, 2014, 2:17 PM EDT
Low-risk signing, with good potential upside.
Jul 29, 2014, 1:33 PM EDT
“When you do have a little more responsibility, you want to take your lunch pail and get ready to work.”
Jul 29, 2014, 12:36 PM EDT
Had 13 goals and eight assists in 2013-14, his rookie season in the NHL.
Jul 29, 2014, 12:01 PM EDT
IIHF Disciplinary Board levies punishment for “very forceful check.”
Jul 29, 2014, 12:00 PM EDT
Was traded from Toronto on July 1.
Jul 29, 2014, 11:04 AM EDT
New Caps coach wants “people who are really good at distributing the puck and making things happen from the middle of the ice.”
Jul 29, 2014, 10:05 AM EDT
Had 11 goals and seven assists in 53 games last season.
Jul 29, 2014, 9:47 AM EDT
Expected to be healthy for training camp.
Jul 29, 2014, 9:35 AM EDT
Can become an unrestricted free agent next summer now.
Jul 29, 2014, 9:00 AM EDT
They won the Stanley Cup together in Tampa Bay.
Jul 29, 2014, 8:00 AM EDT
Tuesday’s collection of links.
Jul 28, 2014, 11:05 PM EDT
Both were part of Dallas’ 1999 championship.
Jul 28, 2014, 10:16 PM EDT
He was recently hired by the team to serve as an assistant general manager.
Jul 28, 2014, 9:09 PM EDT
That won’t be easy given the Bruins’ current logjam.
Jul 28, 2014, 8:00 PM EDT
He might still end up playing in Russia.
Jul 28, 2014, 6:50 PM EDT
He attempted to make the transition to North America in 2013-14.
Jul 28, 2014, 5:42 PM EDT
The two sides are unlikely to agree to terms quickly though.
Jul 28, 2014, 4:37 PM EDT
Yashin and Bure are among the players that will compete against Los Angeles.
Jul 28, 2014, 3:30 PM EDT
“I was told there’s a definite opportunity.”
Jul 28, 2014, 2:27 PM EDT
Former Anaheim forward posted a career high in points last year.
- Blues sign former eighth overall pick Mueller 0
- Trotz plans to let Johansson, Kuznetsov, and Burakovsky compete for time at center 20
- Eric Staal has surgery to repair ‘core muscle injury’ 3
- After not seeing ‘eye-to-eye’ with Carlyle, Reimer will compete for No. 1 gig 11
- Two down, one to go: Wings ink Tatar to three-year, $8.25M deal 11
- Cashing in: Rangers sign Brassard to five-year, $25 million deal 63
- Subban not eager to discuss contract talks 33
- Leafs re-sign Reimer — two years, $4.6 million 22
- Gorges still can’t explain falling out of favor in Montreal 13
- Eller, Habs agree to four-year, $14 million contract 10
- NBC Sports to air over 100 NHL regular-season games in 2014-15 (69)
- Cashing in: Rangers sign Brassard to five-year, $25 million deal (63)
- Avs and O’Reilly agree on two-year deal, but questions remain (45)
- Arena deal in jeopardy? Glendale mayor requests investigation into ‘clear violation’ of state law (42)
- Zuccarello takes Rangers’ one year, $3.5M deal (42)