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Bruins-Habs breaks NBCSN’s record for NHL regular season game involving Canadian team

Feb 7, 2013, 8:25 PM EDT

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There’s been plenty of encouraging news about the NHL’s early season TV ratings and that trend continued on Wednesday when the Boston Bruins took on the Montreal Canadiens in the third installment of NBCSN’s Wednesday Night Rivalry this season, according to an NBC Sports Group release.

The game drew 771,000 average viewers and a 0.43 household rating. That breaks NBCSN’s record for a regular season contest involving a Canadian squad. It was also the most-watched game on cable to feature a Canadian team in almost 13 years.

If you include all of the regular season games that NBCSN has aired in its history, then the Bruins-Canadiens contest ranks fourth in viewership.

It also did better NBCSN’s showing than the Heritage Classic between the Montreal Canadiens and Calgary Flames on Feb. 20, 2011. That contest attracted 608,000 viewers.

Overall, this is the best start NBCSN has ever had in an NHL season, with an average of 478,000 viewers tuning in for the first 10 NHL on NBC games. That’s a 44% increase over last year’s regular season average of 332,000.

This season’s Wednesday Night Rivalry has been a big part of that, with all three games earning spots on NBCSN’s list of the top-four highest rated NHL regular season matches in its history.

Related:

Bettman is grateful and excited about early ratings

CBC sets TV ratings records for Saturday games

NBC’s opening day coverage posts best regular season ratings since 2002

  1. 8man - Feb 7, 2013 at 8:33 PM

    Wow! Doesn’t seem like the lockout has dimmed the league’s popularity. The masses must appreciate the beauty of an original six match up between the Habs and Bruins. Something about those candy red sweaters and spoked Bs colliding. I know, I was one of the 771,000. Sweet!

    Go Bs!

  2. Jeff - Feb 7, 2013 at 8:36 PM

    NHL fans are suckers!

    • ishippineapples - Feb 7, 2013 at 8:41 PM

      And you’re a douche.

    • nunan - Feb 7, 2013 at 8:47 PM

      Says a guy who probably watches the NBA..

    • jcmeyer10 - Feb 7, 2013 at 11:39 PM

      As a fellow Jeff, I gotta ask you to stop making us look bad.

  3. melonheadsdaddy - Feb 7, 2013 at 8:49 PM

    WHOOOO! Canadia, eff yeah!

  4. einjzmolf - Feb 7, 2013 at 8:56 PM

    hint hint nbc, play more original six matchups (or just more canadiens games..)

    • bruins18 - Feb 8, 2013 at 11:58 AM

      The ratings had specifically nothing to do with just the Canadians dude it was the rivalry lol

  5. bigtganks - Feb 7, 2013 at 9:55 PM

    Oh my gosh! You think there are Canadians in the USA???

  6. pensfan603 - Feb 7, 2013 at 10:41 PM

    Ive said it before That tables will be turned
    NHL will become the number 1 spot followed by soccer.

    • jcmeyer10 - Feb 7, 2013 at 11:39 PM

      And I love your enthusiasm for Thirsty Thursdays.

  7. ironmike778 - Feb 8, 2013 at 9:55 AM

    You don’t say. That’s because hockey fans know it’s the best rivalry in the history of the game.

  8. pastabelly - Feb 8, 2013 at 3:09 PM

    I tune in to hate on Subban.

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