Feb 7, 2013, 8:25 PM EDT
There’s been plenty of encouraging news about the NHL’s early season TV ratings and that trend continued on Wednesday when the Boston Bruins took on the Montreal Canadiens in the third installment of NBCSN’s Wednesday Night Rivalry this season, according to an NBC Sports Group release.
The game drew 771,000 average viewers and a 0.43 household rating. That breaks NBCSN’s record for a regular season contest involving a Canadian squad. It was also the most-watched game on cable to feature a Canadian team in almost 13 years.
If you include all of the regular season games that NBCSN has aired in its history, then the Bruins-Canadiens contest ranks fourth in viewership.
It also did better NBCSN’s showing than the Heritage Classic between the Montreal Canadiens and Calgary Flames on Feb. 20, 2011. That contest attracted 608,000 viewers.
Overall, this is the best start NBCSN has ever had in an NHL season, with an average of 478,000 viewers tuning in for the first 10 NHL on NBC games. That’s a 44% increase over last year’s regular season average of 332,000.
This season’s Wednesday Night Rivalry has been a big part of that, with all three games earning spots on NBCSN’s list of the top-four highest rated NHL regular season matches in its history.
- Lightning ‘answer the challenge’ in Game 7 to reach Stanley Cup Final 2
- Vigneault: McDonagh was playing with a broken foot 12
- Bolts strike Stanley Cup Final berth thanks to Game 7 win over Rangers 63
- The Ducks got Kesler for a game like Saturday’s 31
- Duchene slams Russian players for storming off after Canada’s 2015 WHC win 54
- DeBoer predicts ‘big bounce-back’ in San Jose 13
- Sabres name Bylsma head coach 46
- Lundqvist on Game 7: ‘You’re definitely nervous, but it comes down to teamwork’ 18
- Report: Bylsma to Sabres being held up by compensation issue 56
- Stanley Cup Final to begin June 3 10
- Kesler on wearing down Chicago: ‘No human can withstand that many hits’ (77)
- Bolts strike Stanley Cup Final berth thanks to Game 7 win over Rangers (67)
- From healthy scratch to hero: Vermette scores OT winner for Blackhawks (66)
- Report: Bylsma to Sabres being held up by compensation issue (56)
- On Kreider, and trying ‘to turn the other cheek’ (54)