Skip to content

Detroit’s Datsyuk suing man for using name, likeness without permission

Feb 5, 2013, 7:35 PM EDT

Pavel Datsyuk AP

Red Wings forward Pavel Datsyuk is suing a man for selling clothing — including hockey jerseys — using his likeness and nickname (“Pasha”) without permission.

According to Datsyuk’s lawyer, the situation arose in the summer of 2012 but, after months of trying to “amicably resolve” the situation, his client had no choice but to proceed with legal action.

“If you can believe it, we have given efforts to that degree to amicably resolve it since that time,” attorney Mahesh Nayak told the Detroit Free Press. “And have been obviously unsuccessful in getting there.”

A hearing is scheduled on Wednesday for Datsyuk’s lawsuit against Pasha LLC, Pasha Sportwear and Terrance Sullivan.

Here’s more, from the Detroit News:

“Pavel Datsyuk is more focused right now on playing hockey this season and bringing the Stanley Cup back to Detroit,” Nayak said Monday. “But this is serious and we have to put a stop to it. This is confusing to his fans and damaging to him personally.”

The lawsuit seeks damages for alleged violations of Datsyuk’s right of publicity; the Michigan Consumer Protection Act; and Unfair Competition.

According to the lawsuit, Sullivan has been marketing and manufacturing Datsyuk-related products since at least early 2012, including red-and white shirts with his name, his nickname “Pasha” and “13,” the number he has worn for the Wings since 2001.

Among products offered on an “unauthorized Datsyuk Facebook page” on the Internet is a T-shirt that reads “moves like Datsyuk” — a takeoff on the popular song “Moves Like Jagger” by Maroon 5.

According to reports, Sullivan has been ordered to turn over all business-related records regarding sales of Datsyuk-related materials.

Latest Posts
  1. Glencross regrets taking hometown discount

    Aug 29, 2015, 9:00 PM EDT

    Curtis Glencross Getty Images

    He’s currently an unrestricted free agent.

  2. Under Pressure: Brandon Saad

    Aug 29, 2015, 7:30 PM EDT

    Brandon Saad Getty Images

    Columbus bet heavily on him this summer.

  3. Poll: Will Columbus win its first playoff series?

    Aug 29, 2015, 6:00 PM EDT

    Ryan Johansen Getty Images

    Just making the postseason would be seen as a good season, but perhaps the Blue Jackets are in position to do more.

  4. Looking to make the leap: Sonny Milano

    Aug 29, 2015, 3:00 PM EDT

    Sonny Milano Getty Images

    This will be his first full season as a pro.

  5. Tributes pour in for Al Arbour

    Aug 29, 2015, 12:00 PM EDT

    Pittsburgh Penguins v New York Islanders Getty Images

    “We did lose a great man.”

  6. Blue Jackets ’15-16 Outlook

    Aug 29, 2015, 10:30 AM EDT

    Scott Hartnell Getty Images

    The Blue Jackets have to hope for better health this season.

  7. It’s Columbus Blue Jackets day at PHT

    Aug 29, 2015, 9:00 AM EDT

    Ryan Johansen AP

    Looking to bounce back after an injury-ravaged campaign.

  8. Calder runner-up Stone says injured wrist is ‘100 percent’

    Aug 28, 2015, 10:15 PM EDT

    150829_MarkStone Getty Images

    You know, the one injured on “that” slash from P.K. Subban.

  9. Pens sign prospect Sprong to entry-level deal

    Aug 28, 2015, 7:45 PM EDT

    2015 NHL Draft - Portraits 2015 NHL Draft - Portraits

    The club’s top pick at this year’s draft.

  10. Kings bringing veteran goalie Budaj to camp on PTO

    Aug 28, 2015, 6:30 PM EDT

    Peter Budaj Peter Budaj

    Former Avs and Habs goalie spent all of last year in the AHL.

  11. Detroit adds analytics specialist to front office

    Aug 28, 2015, 5:15 PM EDT

    Colorado Avalanche v Detroit Red Wings Getty Images

    Yet another NHL club hiring a fancy stats guy.

  12. Stars re-sign Eakin: four years, $15.4 million

    Aug 28, 2015, 3:55 PM EDT

    Columbus Blue Jackets v Dallas Stars Columbus Blue Jackets v Dallas Stars

    Scored a career-high 19 goals and 40 points last year.

  13. Sharks’ biggest question: Does DeBoer make a difference?

    Aug 28, 2015, 3:00 PM EDT

    San Jose Sharks Name Peter Deboer Head Coach Getty Images

    Former Panthers, Devils head coach takes over a team that “hit a little bit of a rut.”

  14. Looking to make the leap: Mirco Mueller

    Aug 28, 2015, 1:40 PM EDT

    Vancouver Canucks v San Jose Sharks Getty Images

    After an up-and-down rookie year, he’s looking to solidify his spot.

  15. Hall of Famer Al Arbour passes away

    Aug 28, 2015, 12:19 PM EDT

    Pittsburgh Penguins v New York Islanders Getty Images

    Legendary Isles coach had been battling Parkinson’s and dementia.

  16. Poll: Who will be San Jose’s next captain?

    Aug 28, 2015, 12:00 PM EDT

    Joe Thornton Getty Images

    Bit of an issue last season, if you’ll recall.

  17. Under Pressure: Martin Jones

    Aug 28, 2015, 11:00 AM EDT

    Canada v Germany - 2015 IIHF Ice Hockey World Championship Getty Images

    From little-used backup to clear-cut No. 1.

Top 10 NHL Player Searches
  1. P. Kessel (1825)
  2. P. Kane (1403)
  3. S. Matthias (1244)
  4. P. Datsyuk (1116)
  5. D. Carcillo (1101)