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It’s simple: Fans will be back if the game deserves it

Jan 8, 2013, 2:47 PM EDT

Sidney Crosby, Evgeni Malkin AP

We got an email the other day asking us to write about NHL Center Ice and how the league should give it away free as an inducement to win fans back.

It wasn’t the first time we’d heard that suggested. Fans have other ideas, too. Like cheaper tickets and concessions.

And we’re fully on board with all of it. It would be a nice gesture. Who doesn’t like free or, at the very least, cheaper?

But so far as winning fans back – if fans are actually considering leaving – none of those things are nearly as important as this:

The game.

If the NHL wants to help fans forgive and forget, making the product better is what will do it. That’s what worked in 2005 when the league cut down on obstruction; it wasn’t dollar hot dogs or 50 percent off jerseys.

Luck will be a factor, too. If this year’s playoffs are compelling, the lockout will be a distant memory. If not, the league’s previous momentum won’t be so easy to regain.

A better Stanley Cup finals would go a long way for the NHL. Let’s face it, Kings-Devils was an absolute snoozer compared to Bruins-Canucks the year before.

Not that the Kings (or their fans) care, but not a single one of their series was a classic. Los Angeles only lost four games in the entire postseason. Where’s the adversity in that? Remember that Boston had to win three Game 7’s in 2011, including one against its biggest rival, Montreal. And Vancouver nearly blew a 3-0 lead in the first round against Chicago, the team that had eliminated the Canucks the previous two seasons.

The NBA got lucky last year after its lockout when Miami won it all. Love him or hate him, LeBron James is a compelling athlete and, after the Big Three were assembled, the Heat were a compelling team to follow. Having Kevin Durant in the finals was a bonus.

Baseball’s home-run chase in 1998 helped bring fans back to the ballparks after the 1994 World Series was canceled. Sure, it turned out to be steroid-fueled, but it was still great to watch.

In the long-run, it’s the game that matters. All the other stuff is just temporary.

Though free Center Ice would be nice.

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