Jan 6, 2013, 3:23 PM EDT
The damage the lockout has caused to the NHL is obvious, with lost revenue and games at the top of the list.
But what about collateral damage?
The NHL will likely face some blow back from its fans — you know, folks that have endured two work stoppages in the last seven years, one that wiped out an entire season and another that dragged on for 113 days.
Surely, some fans will flock back to their favorite teams as though nothing ever happened.
Almost as surely, some will stay away.
Others will have a tough time deciding how to support a league with a penchant for damaging itself.
With that in mind, here are some key points to consider…
Once bitten, twice shy
Fans returned in droves following the 2004-05 lockout and, by last season, the NHL was posting great attendance figures. An April report from the Sports Business Journal claimed teams averaged 17,445 fans per game last season, up 1.8 percent from last season and 2.8 from two seasons ago.
Those are solid numbers, which lead to a big question:
Will fans come back again?
It remains to be seen how negatively this latest work stoppage affects people’s psyches.
The first lockout was met with anger. This one was also met with anger, but also a considerable amount of apathy — and apathy usually doesn’t translate to people spending their money on your particular brand of entertainment. There’s no shortage of ways to spend disposable income, in case you haven’t noticed.
One big difference from the ’04-05 lockout and the ’12-13 one was the impact of Facebook and Twitter — especially the latter. Twitter allowed fans to become much more dialed in to the minutiae of labor negotiations, meaning they probably got too close a look at very wealthy men fighting tooth and nail over how to divvy up $3.3 billion.
There’s also the issue of how players came off via social media. Many took to Twitter to show how life was going during the lockout — lives that included Ferraris, money phones, seamstresses at Barneys and sunny vacation spots. (Translation: life was going just fine, thanks.)
To be fair, many players are now using social media platform to express regret to their fans (see: Andrew Ference’s deeply apologetic tweet, and Ryan Miller apologizing for the role players had in the lockout.)
The Kings should’ve been building off their first Stanley Cup win in franchise history. While they did sell an “unprecedented” number of season tickets following the Cup victory, it’ll be tough to re-establish a presence in a crowded Los Angeles sports market after being out of the public eye for so long.
In the last few months alone, the Galaxy won the MLS Cup and the Lakers made a series of bold, headline-making personnel decisions. Oh yeah, the Clippers currently have the second-best record in the NBA.
What about Florida? The Panthers enjoyed tremendous success last season, capturing the first Southeast Division banner in franchise history while snapping a 10 year playoff drought.
The team showed noted improvement at the turnstiles — Florida averaged 16,628 in attendance last season, its highest total in seven years — and took the eventual Eastern Conference champion Devils to seven games (and two overtimes) in the opening round.
Think the Panthers would’ve liked to have been playing already?
The NHL does have a history with fan incentives out of a work stoppage. One of the key features from the last lockout was a series of rule changes designed to make the game more exciting and attractive, a plan that won over a lot of casual observers.
This time around, the incentives might be a tad different — more of the grassroots, “we’re sorry” kind of stuff.
Example: Panthers president Michael Yormark said he would announce a ticket promotion Monday that would allow fans to sit with him at all home games this season.
Giveaways and promotions like that will help but, ultimately, it’s the sport itself that will win fans back. That’s something Winnipeg defenseman Ron Hainsey recognized shortly after the new CBA was reached.
“Our focus now,” he said, “is to give fans, whether it’s 48 games or 50, the most exciting season we can.”
Sep 21, 2014, 11:05 PM EDT
Head coach Todd McLellan thinks he can play, at least.
Sep 21, 2014, 10:10 PM EDT
“But sometimes you have to lose what you have to realize what you had.”
Sep 21, 2014, 9:40 PM EDT
Players nursing bumps and bruises as camps wrap.
Sep 21, 2014, 9:00 PM EDT
“In a perfect world, it would be three.”
Sep 21, 2014, 7:31 PM EDT
“He’s thinking usually two or three plays ahead.”
Sep 21, 2014, 6:09 PM EDT
“God, defense was just so much fun though.”
Sep 21, 2014, 4:49 PM EDT
The team’s still trying to determine if surgery is necessary.
Sep 21, 2014, 3:48 PM EDT
He won’t play in either of Ottawa’s Monday exhibitions games.
Sep 21, 2014, 3:02 PM EDT
Seasoning in the AHL should serve the 20-year-old well.
Sep 21, 2014, 1:31 PM EDT
Agent confirms talking to several KHL teams.
Sep 21, 2014, 11:30 AM EDT
With Giroux out, Craig Berube juggles lines.
Sep 21, 2014, 10:31 AM EDT
Not at Oilers camp for the first time in his career.
Sep 21, 2014, 9:30 AM EDT
Columbus looking at options with Johansen not at camp.
Sep 20, 2014, 11:36 PM EDT
The restricted free agent seems to be at an impasse with Columbus.
Sep 20, 2014, 11:01 PM EDT
Devils GM Lou Lamoriello said he’s “fine,” but he initially said the same of Clowe when the player had a concussion.
Sep 20, 2014, 10:05 PM EDT
The knee injury he sustained during the lockout shortened season might be partially to blame for his struggles.
Sep 20, 2014, 9:07 PM EDT
That’s after years of being the center of a goaltending controversy in Vancouver.
Sep 20, 2014, 8:09 PM EDT
Can they be the first repeat winners since Detroit in 1997-98?
Sep 20, 2014, 7:03 PM EDT
He was asked how he would have handled the Ray Rice situation.
Sep 20, 2014, 6:07 PM EDT
Do Thornton and Marleau disagree with coach Todd McLellan on this point?
- Injuries piling up as preseason schedule begins 11
- Report: Fedorov denies contract offer was made to Johansen 7
- Report: Johansen has gotten no shortage of KHL offers 36
- Update: Drouin out with upper body injury, not expected to miss preseason 1
- Report: NHL officials to participate in preseason without new CBA 1
- Evander Kane: I know I can score 50 goals 14
- ‘C’-less Thornton comes out swing against Wilson’s ‘tomorrow team’ talk 18
- Joe Sakic’s now general manager in name too 6
- Update: Giroux out two weeks with lower-body injury 26
- Update: Crosby on ice with Penguins teammates Friday, leaves early 5
- Heeeeeere’s Johnny! Davidson shreds Johansen’s agent for ‘baffling, nonsensical’ contract demands (65)
- Jackets reveal Johansen offers — including an eight year, $46M deal (55)
- Will the NHL publicize divers? (48)
- No icing on the PK? The USHL will see how that looks (43)
- Just how damaging are heated negotiations between Jackets, RFA Johansen? (38)