Jan 6, 2013, 3:23 PM EDT
The damage the lockout has caused to the NHL is obvious, with lost revenue and games at the top of the list.
But what about collateral damage?
The NHL will likely face some blow back from its fans — you know, folks that have endured two work stoppages in the last seven years, one that wiped out an entire season and another that dragged on for 113 days.
Surely, some fans will flock back to their favorite teams as though nothing ever happened.
Almost as surely, some will stay away.
Others will have a tough time deciding how to support a league with a penchant for damaging itself.
With that in mind, here are some key points to consider…
Once bitten, twice shy
Fans returned in droves following the 2004-05 lockout and, by last season, the NHL was posting great attendance figures. An April report from the Sports Business Journal claimed teams averaged 17,445 fans per game last season, up 1.8 percent from last season and 2.8 from two seasons ago.
Those are solid numbers, which lead to a big question:
Will fans come back again?
It remains to be seen how negatively this latest work stoppage affects people’s psyches.
The first lockout was met with anger. This one was also met with anger, but also a considerable amount of apathy — and apathy usually doesn’t translate to people spending their money on your particular brand of entertainment. There’s no shortage of ways to spend disposable income, in case you haven’t noticed.
One big difference from the ’04-05 lockout and the ’12-13 one was the impact of Facebook and Twitter — especially the latter. Twitter allowed fans to become much more dialed in to the minutiae of labor negotiations, meaning they probably got too close a look at very wealthy men fighting tooth and nail over how to divvy up $3.3 billion.
There’s also the issue of how players came off via social media. Many took to Twitter to show how life was going during the lockout — lives that included Ferraris, money phones, seamstresses at Barneys and sunny vacation spots. (Translation: life was going just fine, thanks.)
To be fair, many players are now using social media platform to express regret to their fans (see: Andrew Ference’s deeply apologetic tweet, and Ryan Miller apologizing for the role players had in the lockout.)
The Kings should’ve been building off their first Stanley Cup win in franchise history. While they did sell an “unprecedented” number of season tickets following the Cup victory, it’ll be tough to re-establish a presence in a crowded Los Angeles sports market after being out of the public eye for so long.
In the last few months alone, the Galaxy won the MLS Cup and the Lakers made a series of bold, headline-making personnel decisions. Oh yeah, the Clippers currently have the second-best record in the NBA.
What about Florida? The Panthers enjoyed tremendous success last season, capturing the first Southeast Division banner in franchise history while snapping a 10 year playoff drought.
The team showed noted improvement at the turnstiles — Florida averaged 16,628 in attendance last season, its highest total in seven years — and took the eventual Eastern Conference champion Devils to seven games (and two overtimes) in the opening round.
Think the Panthers would’ve liked to have been playing already?
The NHL does have a history with fan incentives out of a work stoppage. One of the key features from the last lockout was a series of rule changes designed to make the game more exciting and attractive, a plan that won over a lot of casual observers.
This time around, the incentives might be a tad different — more of the grassroots, “we’re sorry” kind of stuff.
Example: Panthers president Michael Yormark said he would announce a ticket promotion Monday that would allow fans to sit with him at all home games this season.
Giveaways and promotions like that will help but, ultimately, it’s the sport itself that will win fans back. That’s something Winnipeg defenseman Ron Hainsey recognized shortly after the new CBA was reached.
“Our focus now,” he said, “is to give fans, whether it’s 48 games or 50, the most exciting season we can.”
Apr 18, 2014, 2:27 AM EDT
But it’s one game.
Apr 18, 2014, 1:37 AM EDT
Apr 18, 2014, 1:21 AM EDT
Things got interesting in the third period.
Apr 18, 2014, 12:53 AM EDT
Apr 18, 2014, 12:46 AM EDT
Yeah, not a good night for him.
Apr 18, 2014, 12:46 AM EDT
This game may take a lot out of both teams.
Apr 18, 2014, 12:41 AM EDT
Colorado erases two-goal deficit to send it to extra time.
Apr 18, 2014, 12:07 AM EDT
It at least seems like Jonathan Toews is shaking off bumps and bruises.
Apr 17, 2014, 11:54 PM EDT
That was fast.
Apr 17, 2014, 11:36 PM EDT
He had a big night.
Apr 17, 2014, 11:22 PM EDT
These teams don’t like each other.
Apr 17, 2014, 10:58 PM EDT
The Blues forward is usually the aggressor.
Apr 17, 2014, 10:47 PM EDT
Opting to go with Mike Brown instead.
Apr 17, 2014, 10:35 PM EDT
He’ll remember that one.
Apr 17, 2014, 10:25 PM EDT
Battle of California.
Apr 17, 2014, 10:18 PM EDT
Stating the obvious.
Apr 17, 2014, 9:58 PM EDT
Could this be a key one?
Apr 17, 2014, 9:42 PM EDT
A cap hit of $7.5 million this season.
Apr 17, 2014, 9:40 PM EDT
Carl Hagelin’s face haunts Philly in Game 1.
Apr 17, 2014, 9:26 PM EDT
Did you hear Patrick Roy’s playing career ended against the Wild?
- Sharks go on the attack, defeat Kings in Game 1 7
- Avalanche win in OT, complete third-period comeback 21
- Blues prevail in longest game in franchise history as Steen scores in third OT 7
- Video: Sharks’ Brown runs Voynov into Quick, scrum ensues 2
- Opportunistic Rangers pull away from Flyers, take 1-0 series lead 53
- WATCH LIVE: Minnesota Wild at Colorado Avalanche (Game 1) 1
- WATCH LIVE: Chicago Blackhawks at St. Louis Blues (Game 1) 1
- Report: Hextall ‘in the mix’ for Vancouver GM job 25
- Fuel, meet fire: Torres to return for Sharks-Kings Game 1 11
- FYI: Hartnell and Voracek have black beards now 39