Jan 6, 2013, 3:23 PM EDT
The damage the lockout has caused to the NHL is obvious, with lost revenue and games at the top of the list.
But what about collateral damage?
The NHL will likely face some blow back from its fans — you know, folks that have endured two work stoppages in the last seven years, one that wiped out an entire season and another that dragged on for 113 days.
Surely, some fans will flock back to their favorite teams as though nothing ever happened.
Almost as surely, some will stay away.
Others will have a tough time deciding how to support a league with a penchant for damaging itself.
With that in mind, here are some key points to consider…
Once bitten, twice shy
Fans returned in droves following the 2004-05 lockout and, by last season, the NHL was posting great attendance figures. An April report from the Sports Business Journal claimed teams averaged 17,445 fans per game last season, up 1.8 percent from last season and 2.8 from two seasons ago.
Those are solid numbers, which lead to a big question:
Will fans come back again?
It remains to be seen how negatively this latest work stoppage affects people’s psyches.
The first lockout was met with anger. This one was also met with anger, but also a considerable amount of apathy — and apathy usually doesn’t translate to people spending their money on your particular brand of entertainment. There’s no shortage of ways to spend disposable income, in case you haven’t noticed.
One big difference from the ’04-05 lockout and the ’12-13 one was the impact of Facebook and Twitter — especially the latter. Twitter allowed fans to become much more dialed in to the minutiae of labor negotiations, meaning they probably got too close a look at very wealthy men fighting tooth and nail over how to divvy up $3.3 billion.
There’s also the issue of how players came off via social media. Many took to Twitter to show how life was going during the lockout — lives that included Ferraris, money phones, seamstresses at Barneys and sunny vacation spots. (Translation: life was going just fine, thanks.)
To be fair, many players are now using social media platform to express regret to their fans (see: Andrew Ference’s deeply apologetic tweet, and Ryan Miller apologizing for the role players had in the lockout.)
The Kings should’ve been building off their first Stanley Cup win in franchise history. While they did sell an “unprecedented” number of season tickets following the Cup victory, it’ll be tough to re-establish a presence in a crowded Los Angeles sports market after being out of the public eye for so long.
In the last few months alone, the Galaxy won the MLS Cup and the Lakers made a series of bold, headline-making personnel decisions. Oh yeah, the Clippers currently have the second-best record in the NBA.
What about Florida? The Panthers enjoyed tremendous success last season, capturing the first Southeast Division banner in franchise history while snapping a 10 year playoff drought.
The team showed noted improvement at the turnstiles — Florida averaged 16,628 in attendance last season, its highest total in seven years — and took the eventual Eastern Conference champion Devils to seven games (and two overtimes) in the opening round.
Think the Panthers would’ve liked to have been playing already?
The NHL does have a history with fan incentives out of a work stoppage. One of the key features from the last lockout was a series of rule changes designed to make the game more exciting and attractive, a plan that won over a lot of casual observers.
This time around, the incentives might be a tad different — more of the grassroots, “we’re sorry” kind of stuff.
Example: Panthers president Michael Yormark said he would announce a ticket promotion Monday that would allow fans to sit with him at all home games this season.
Giveaways and promotions like that will help but, ultimately, it’s the sport itself that will win fans back. That’s something Winnipeg defenseman Ron Hainsey recognized shortly after the new CBA was reached.
“Our focus now,” he said, “is to give fans, whether it’s 48 games or 50, the most exciting season we can.”
Aug 3, 2015, 11:00 PM EDT
The squads will feature players that were part of either organization from 1996-2002
Aug 3, 2015, 9:45 PM EDT
He’ll be fighting to be seen as the team’s third-string goaltender.
Aug 3, 2015, 8:15 PM EDT
He’s already improved the perception of the franchise, but will he have that kind of impact long-term?
Aug 3, 2015, 6:45 PM EDT
He’ll have a tough time maintaining a top-six role though.
Aug 3, 2015, 5:15 PM EDT
Despite all the splashy moves, patience likely will be needed.
Aug 3, 2015, 3:46 PM EDT
It’s another arbitration win for Ottawa.
Aug 3, 2015, 3:15 PM EDT
Pondering a rebuilding process that took a leap.
Aug 3, 2015, 2:07 PM EDT
Perhaps you can broaden this to “keeping the puck out of their net.”
Aug 3, 2015, 1:00 PM EDT
The league estimates such a process could cost about $13.5 million.
Aug 3, 2015, 11:57 AM EDT
In all likelihood Jack Eichel is going to make the team, but what about Buffalo’s other second overall pick?
Aug 3, 2015, 10:42 AM EDT
This is his chance to prove he’s a real No. 1 goalie.
Aug 3, 2015, 10:17 AM EDT
Ron DeGregorio rounded out the group.
Aug 3, 2015, 9:00 AM EDT
The worst should be behind them.
Aug 3, 2015, 8:00 AM EDT
Monday’s collection of links.
Aug 2, 2015, 9:00 PM EDT
Is his poor Game 7 record reflective of anything?
Aug 2, 2015, 7:30 PM EDT
In other words, how much longer will Corey Perry, Ryan Getzlaf, and Ryan Kesler stay at the top of their game?
Aug 2, 2015, 6:00 PM EDT
His newly signed two-year deal is an opportunity for
Aug 2, 2015, 4:30 PM EDT
He’s got the size and skill to potentially make an impact.
Aug 2, 2015, 3:00 PM EDT
Andersen, Gibson & Khudobin have a combined 27 Stanley Cup playoff games on their resume.
Aug 2, 2015, 1:31 PM EDT
Will all of them play in 2015-16?
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- It’s Buffalo Sabres Day at PHT 30
- Bernier, Leafs agree on two-year, $8.3 million deal 26
- How do Voracek, Giroux compare to the most expensive duos? 62
- Voracek turns monster season into massive eight-year deal 71
- Report: Canucks, Sutter closing in on five-year deal, north of $20M 28
- Voynov serving sentence at jail that once advertised it had flat screen TVs 45
- Report: Bernier and Leafs more than $2 million apart ahead of Friday’s arbitration hearing 12
- Flyers re-sign Couturier: six years, $26 million 41
- Benning calls Sutter a ‘foundation piece’ for Canucks 24
- Voracek turns monster season into massive eight-year deal (71)
- How do Voracek, Giroux compare to the most expensive duos? (62)
- Trade: Penguins send Sutter to Canucks for Bonino, Clendening (54)
- Voynov serving sentence at jail that once advertised it had flat screen TVs (45)
- Here’s a chart that shows which teams have been good/bad at drafting (44)