Jan 6, 2013, 3:23 PM EDT
The damage the lockout has caused to the NHL is obvious, with lost revenue and games at the top of the list.
But what about collateral damage?
The NHL will likely face some blow back from its fans — you know, folks that have endured two work stoppages in the last seven years, one that wiped out an entire season and another that dragged on for 113 days.
Surely, some fans will flock back to their favorite teams as though nothing ever happened.
Almost as surely, some will stay away.
Others will have a tough time deciding how to support a league with a penchant for damaging itself.
With that in mind, here are some key points to consider…
Once bitten, twice shy
Fans returned in droves following the 2004-05 lockout and, by last season, the NHL was posting great attendance figures. An April report from the Sports Business Journal claimed teams averaged 17,445 fans per game last season, up 1.8 percent from last season and 2.8 from two seasons ago.
Those are solid numbers, which lead to a big question:
Will fans come back again?
It remains to be seen how negatively this latest work stoppage affects people’s psyches.
The first lockout was met with anger. This one was also met with anger, but also a considerable amount of apathy — and apathy usually doesn’t translate to people spending their money on your particular brand of entertainment. There’s no shortage of ways to spend disposable income, in case you haven’t noticed.
One big difference from the ’04-05 lockout and the ’12-13 one was the impact of Facebook and Twitter — especially the latter. Twitter allowed fans to become much more dialed in to the minutiae of labor negotiations, meaning they probably got too close a look at very wealthy men fighting tooth and nail over how to divvy up $3.3 billion.
There’s also the issue of how players came off via social media. Many took to Twitter to show how life was going during the lockout — lives that included Ferraris, money phones, seamstresses at Barneys and sunny vacation spots. (Translation: life was going just fine, thanks.)
To be fair, many players are now using social media platform to express regret to their fans (see: Andrew Ference’s deeply apologetic tweet, and Ryan Miller apologizing for the role players had in the lockout.)
The Kings should’ve been building off their first Stanley Cup win in franchise history. While they did sell an “unprecedented” number of season tickets following the Cup victory, it’ll be tough to re-establish a presence in a crowded Los Angeles sports market after being out of the public eye for so long.
In the last few months alone, the Galaxy won the MLS Cup and the Lakers made a series of bold, headline-making personnel decisions. Oh yeah, the Clippers currently have the second-best record in the NBA.
What about Florida? The Panthers enjoyed tremendous success last season, capturing the first Southeast Division banner in franchise history while snapping a 10 year playoff drought.
The team showed noted improvement at the turnstiles — Florida averaged 16,628 in attendance last season, its highest total in seven years — and took the eventual Eastern Conference champion Devils to seven games (and two overtimes) in the opening round.
Think the Panthers would’ve liked to have been playing already?
The NHL does have a history with fan incentives out of a work stoppage. One of the key features from the last lockout was a series of rule changes designed to make the game more exciting and attractive, a plan that won over a lot of casual observers.
This time around, the incentives might be a tad different — more of the grassroots, “we’re sorry” kind of stuff.
Example: Panthers president Michael Yormark said he would announce a ticket promotion Monday that would allow fans to sit with him at all home games this season.
Giveaways and promotions like that will help but, ultimately, it’s the sport itself that will win fans back. That’s something Winnipeg defenseman Ron Hainsey recognized shortly after the new CBA was reached.
“Our focus now,” he said, “is to give fans, whether it’s 48 games or 50, the most exciting season we can.”
Mar 27, 2015, 12:36 PM EDT
Washington sophomore now $2,000 lighter in the pocket.
Mar 27, 2015, 12:36 PM EDT
Vancouver laid another egg last night versus the Avs.
Mar 27, 2015, 12:29 PM EDT
Because things aren’t trending in a good direction for him.
Mar 27, 2015, 11:59 AM EDT
Three straight road wins has the Kings looking postseason-bound.
Mar 27, 2015, 11:12 AM EDT
“We’re on the course that we set two months ago when we made the decision that Ells was going to be the guy, and we’re not changing that course.”
Mar 27, 2015, 10:55 AM EDT
Red Wings host the Sharks tomorrow.
Mar 27, 2015, 10:49 AM EDT
Russian sophomore has missed nearly the entire season with a hip ailment.
Mar 27, 2015, 10:15 AM EDT
He’s been assigned to Hershey on a conditioning assignment.
Mar 27, 2015, 9:50 AM EDT
Changes to the bylaws allow the Philly defenseman to be inducted.
Mar 27, 2015, 8:50 AM EDT
The group is nearing its goal of securing 10,000 season ticket deposits.
Mar 27, 2015, 8:00 AM EDT
Friday’s collection of links.
Mar 26, 2015, 11:30 PM EDT
Winnipeg grabbed a big win today, too.
Mar 26, 2015, 10:16 PM EDT
A tough win turned into a bitter OT loss.
Mar 26, 2015, 10:13 PM EDT
Will anyone else join them tonight?
Mar 26, 2015, 9:48 PM EDT
The real winners might be the Edmonton Oilers.
Mar 26, 2015, 9:12 PM EDT
Not a great night for Ottawa.
Mar 26, 2015, 8:58 PM EDT
Update your save of the year highlight packages.
Mar 26, 2015, 8:48 PM EDT
He seems OK after that tough, 2-on-1 check.
Mar 26, 2015, 8:41 PM EDT
Three goals allowed in 20 minutes by Detroit’s embattled starter.
Mar 26, 2015, 8:23 PM EDT
The Rangers forward felt encouraged by this latest step.
- Playoff watch — what the bubble teams need to do 8
- Bruins can’t hold Ducks off, suffer sixth loss in a row 24
- Ticket punched: Rangers become first team to clinch 2015 playoff berth 12
- Coyotes ‘win’ against Sabres in OT 46
- Marchand: If Bruins miss playoffs, ‘this is going to be a much different group next year’ 20
- Is Lecavalier offering to retire early to facilitate trade out of Philly? 28
- Hextall insists he’s ‘on the same page’ with Snider 15
- Krejci ‘probable’ to return versus Ducks 11
- Flyers announce Simmonds, MacDonald done for the season with injuries 18
- Video: Flyers crush Blackhawks, Voracek joins league lead in points 11
- Dreger: ‘In Kessel’s case, I firmly believe he’s going to be traded’ (73)
- Red Wings beat Blues in OT, but should winning goal count? (56)
- Tank-worthy? Connor McDavid finishes OHL season with 120 points in 47 games (56)
- Report: No fine or suspension for Tyler Toffoli’s hit on Alex Burrows (51)
- Coyotes ‘win’ against Sabres in OT (48)