Jan 6, 2013, 3:23 PM EDT
The damage the lockout has caused to the NHL is obvious, with lost revenue and games at the top of the list.
But what about collateral damage?
The NHL will likely face some blow back from its fans — you know, folks that have endured two work stoppages in the last seven years, one that wiped out an entire season and another that dragged on for 113 days.
Surely, some fans will flock back to their favorite teams as though nothing ever happened.
Almost as surely, some will stay away.
Others will have a tough time deciding how to support a league with a penchant for damaging itself.
With that in mind, here are some key points to consider…
Once bitten, twice shy
Fans returned in droves following the 2004-05 lockout and, by last season, the NHL was posting great attendance figures. An April report from the Sports Business Journal claimed teams averaged 17,445 fans per game last season, up 1.8 percent from last season and 2.8 from two seasons ago.
Those are solid numbers, which lead to a big question:
Will fans come back again?
It remains to be seen how negatively this latest work stoppage affects people’s psyches.
The first lockout was met with anger. This one was also met with anger, but also a considerable amount of apathy — and apathy usually doesn’t translate to people spending their money on your particular brand of entertainment. There’s no shortage of ways to spend disposable income, in case you haven’t noticed.
One big difference from the ’04-05 lockout and the ’12-13 one was the impact of Facebook and Twitter — especially the latter. Twitter allowed fans to become much more dialed in to the minutiae of labor negotiations, meaning they probably got too close a look at very wealthy men fighting tooth and nail over how to divvy up $3.3 billion.
There’s also the issue of how players came off via social media. Many took to Twitter to show how life was going during the lockout — lives that included Ferraris, money phones, seamstresses at Barneys and sunny vacation spots. (Translation: life was going just fine, thanks.)
To be fair, many players are now using social media platform to express regret to their fans (see: Andrew Ference’s deeply apologetic tweet, and Ryan Miller apologizing for the role players had in the lockout.)
The Kings should’ve been building off their first Stanley Cup win in franchise history. While they did sell an “unprecedented” number of season tickets following the Cup victory, it’ll be tough to re-establish a presence in a crowded Los Angeles sports market after being out of the public eye for so long.
In the last few months alone, the Galaxy won the MLS Cup and the Lakers made a series of bold, headline-making personnel decisions. Oh yeah, the Clippers currently have the second-best record in the NBA.
What about Florida? The Panthers enjoyed tremendous success last season, capturing the first Southeast Division banner in franchise history while snapping a 10 year playoff drought.
The team showed noted improvement at the turnstiles — Florida averaged 16,628 in attendance last season, its highest total in seven years — and took the eventual Eastern Conference champion Devils to seven games (and two overtimes) in the opening round.
Think the Panthers would’ve liked to have been playing already?
The NHL does have a history with fan incentives out of a work stoppage. One of the key features from the last lockout was a series of rule changes designed to make the game more exciting and attractive, a plan that won over a lot of casual observers.
This time around, the incentives might be a tad different — more of the grassroots, “we’re sorry” kind of stuff.
Example: Panthers president Michael Yormark said he would announce a ticket promotion Monday that would allow fans to sit with him at all home games this season.
Giveaways and promotions like that will help but, ultimately, it’s the sport itself that will win fans back. That’s something Winnipeg defenseman Ron Hainsey recognized shortly after the new CBA was reached.
“Our focus now,” he said, “is to give fans, whether it’s 48 games or 50, the most exciting season we can.”
Jul 25, 2014, 10:46 PM EDT
Vancouver took him with the sixth overall pick in the 2014 NHL Entry Draft.
Jul 25, 2014, 9:38 PM EDT
He signed with the AHL Oklahoma City Barons.
Jul 25, 2014, 8:30 PM EDT
That wasn’t the case when he began his career.
Jul 25, 2014, 7:23 PM EDT
He’s a restricted free agent, but might end up returning to Switzerland.
Jul 25, 2014, 6:17 PM EDT
In a way, she played a role in him working for the Canucks.
Jul 25, 2014, 5:12 PM EDT
He lost the starting job to Jonathan Bernier last season.
Jul 25, 2014, 4:05 PM EDT
He was taken with the fourth overall pick.
Jul 25, 2014, 3:00 PM EDT
Two-time Stanley Cup winner played last season with KHL club HC Donbass.
Jul 25, 2014, 2:00 PM EDT
“I wish I had a really good answer — where this came from and why, and how it came about — but I don’t, to be honest.”
Jul 25, 2014, 1:01 PM EDT
“We’re hoping the change of scenery is going to do him good.”
Jul 25, 2014, 12:09 PM EDT
But not before having played his first NHL game since 2009-10.
Jul 25, 2014, 11:11 AM EDT
“It’s a fairly simple one because Marc wants to be here,”
Jul 25, 2014, 10:13 AM EDT
The 32nd overall pick at the 2009 NHL Entry Draft.
Jul 25, 2014, 9:00 AM EDT
He made his NHL debut with Washington last season.
Jul 25, 2014, 8:00 AM EDT
Friday’s collection of links.
Jul 24, 2014, 11:08 PM EDT
In other words, they want him to be a shutdown center
Jul 24, 2014, 10:14 PM EDT
Eriksson’s looking to bounce back after suffering two concussions last season.
Jul 24, 2014, 9:06 PM EDT
He’ll get a fresh start after struggling with Vancouver.
Jul 24, 2014, 8:00 PM EDT
He’s coming back after testing the free agent waters.
Jul 24, 2014, 6:57 PM EDT
It’s that time of the year.
- Leafs re-sign Reimer — two years, $4.6 million 12
- Gorges still can’t explain falling out of favor in Montreal 9
- Eller, Habs agree to four-year, $14 million contract 10
- Cory Sarich hospitalized following cycling accident, expects ‘full recovery’ 6
- Stamkos shrugs off talk of LeBron-like homecoming to Toronto in 2016 28
- Avs and O’Reilly agree on two-year deal, but questions remain 45
- Rangers and Kreider avoid arbitration, agree on two-year deal 39
- Zuccarello takes Rangers’ one year, $3.5M deal 42
- Advancement? Leafs sign Booth for one year, $1.1M 25
- Leafs hire 28-year-old stats advocate as assistant GM 30
- NBC Sports to air over 100 NHL regular-season games in 2014-15 (69)
- Vanek connected to federal gambling investigation (61)
- Lucic regrets handshake-line actions, but isn’t apologizing (58)
- Report: O’Reilly wants $6.7M deal, Avs counter at $5.5M (58)
- Red Wings unveil plans for new arena, look to open in 2017 (57)