Dec 24, 2012, 5:45 PM EDT
When this lockout ends, the task of winning back the fans will begin. That’s something of that should be of equal concern to both players and owners, especially if players’ salaries are once again tied to hockey-related revenues.
“Obviously you think about that kind of stuff,” said Pittsburgh’s Brooks Orpik in a Pittsburgh Tribune-Review report. “But the league, that‘s their side of things. They‘re the ones who need to worry about marketing. Our job is to play our best. We are the product. There is no league without us.”
Orpik added that the NHL’s public relations department will have plenty of work to do.
“The only way we can sell the game as players is to play as well as possible and to be accessible with the fans and media,” Orpik said. “But the rest is the league‘s job.”
Orpik ultimately thinks the Penguins will be fine, but he’s not as sure about non-traditional markets that enjoyed playoff runs like Phoenix and Florida.
“But it‘s not our job to worry about that,” Orpik concluded.
- Update: Drouin out with upper body injury, not expected to miss preseason 0
- Report: NHL officials to participate in preseason without new CBA 1
- Evander Kane: I know I can score 50 goals 12
- ‘C’-less Thornton comes out swing against Wilson’s ‘tomorrow team’ talk 18
- Joe Sakic’s now general manager in name too 6
- Update: Giroux out two weeks with lower-body injury 26
- Update: Crosby on ice with Penguins teammates Friday, leaves early 5
- Ouch: Wild reportedly suspend Harding for ‘non-hockey injury’ 28
- Keeping Kuemper: Wild sign goalie to two-year deal reportedly worth $2.5M 15
- Selanne regrets harsh words toward Boudreau 10
- Heeeeeere’s Johnny! Davidson shreds Johansen’s agent for ‘baffling, nonsensical’ contract demands (65)
- Chiarelli: At some point, I’m going to have to trade a defenseman (56)
- Jackets reveal Johansen offers — including an eight year, $46M deal (55)
- Will the NHL publicize divers? (48)
- No icing on the PK? The USHL will see how that looks (43)