Dec 24, 2012, 5:45 PM EDT
When this lockout ends, the task of winning back the fans will begin. That’s something of that should be of equal concern to both players and owners, especially if players’ salaries are once again tied to hockey-related revenues.
“Obviously you think about that kind of stuff,” said Pittsburgh’s Brooks Orpik in a Pittsburgh Tribune-Review report. “But the league, that‘s their side of things. They‘re the ones who need to worry about marketing. Our job is to play our best. We are the product. There is no league without us.”
Orpik added that the NHL’s public relations department will have plenty of work to do.
“The only way we can sell the game as players is to play as well as possible and to be accessible with the fans and media,” Orpik said. “But the rest is the league‘s job.”
Orpik ultimately thinks the Penguins will be fine, but he’s not as sure about non-traditional markets that enjoyed playoff runs like Phoenix and Florida.
“But it‘s not our job to worry about that,” Orpik concluded.
- Oilers ink Schultz to one-year deal 0
- It’s Boston Bruins day on PHT 20
- Fanspeak: Dominik Hasek voted greatest Sabre in franchise history 24
- Is Colorado’s rise a fair example of what might happen in Buffalo? 6
- It’s Buffalo Sabres day on PHT 19
- Gomez goes full circle by rejoining Devils on tryout basis 12
- Under Pressure: Jimmy Howard 6
- Looking to make the leap: Anthony Mantha 21
- It’s Detroit Red Wings day on PHT 24
- Under Pressure: Nathan Horton 8