Dec 24, 2012, 5:45 PM EST
When this lockout ends, the task of winning back the fans will begin. That’s something of that should be of equal concern to both players and owners, especially if players’ salaries are once again tied to hockey-related revenues.
“Obviously you think about that kind of stuff,” said Pittsburgh’s Brooks Orpik in a Pittsburgh Tribune-Review report. “But the league, that‘s their side of things. They‘re the ones who need to worry about marketing. Our job is to play our best. We are the product. There is no league without us.”
Orpik added that the NHL’s public relations department will have plenty of work to do.
“The only way we can sell the game as players is to play as well as possible and to be accessible with the fans and media,” Orpik said. “But the rest is the league‘s job.”
Orpik ultimately thinks the Penguins will be fine, but he’s not as sure about non-traditional markets that enjoyed playoff runs like Phoenix and Florida.
“But it‘s not our job to worry about that,” Orpik concluded.
- NHL on NBCSN: Reloaded Red Wings, Rangers set to battle tonight 27
- Bernier bests Panthers as Luongo goes from injured (and in street clothes) to back in net 3
- Phaneuf, Cuthbert and Lupul threaten lawsuit after tweet goes to air 57
- Doan: Coyotes rebuild was ‘not my idea, not my ideal situation’ 29
- Video: Kessel says the way Toronto media treats Phaneuf is ‘embarrassing’ 47
- Playoff watch — what the bubble teams need to do 9
- Rutherford: ‘Our guys felt very strongly about reacquiring’ Lovejoy 49
- Winners and losers of the 2015 trade deadline 78
- Giordano to have surgery, is ‘done for the season’ 22
- PHT’s 2015 NHL Trade Deadline Tracker 36
- Wild beat Avs, dying seconds fight set stage for rematch (171)
- Petrovic: Chicago will ‘probably seek revenge’ for Kane injury tonight (82)
- Winners and losers of the 2015 trade deadline (78)
- Trade: Blackhawks acquire Vermette from Arizona for Dahlbeck, first rounder (74)
- Wings get Zidlicky from Devils (74)