Dec 1, 2012, 10:15 PM EDT
As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*
University of Pennyslvania professor John Lord compared hockey to Twinkies.
“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”
While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.
Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.
“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”
Does Swangard have a point? Either way, it’s an interesting read.
* – One would assume there weren’t as many insults hurled in either direction.
May 26, 2015, 1:13 AM EDT
Monday’s tough loss hasn’t weakened his resolve.
May 26, 2015, 12:21 AM EDT
Matt Beleskey scored the game winner after initially losing his second line spot.
May 26, 2015, 12:03 AM EDT
Chicago was trailing for most of the game.
May 25, 2015, 11:10 PM EDT
It was a reversal from the first frame.
May 25, 2015, 10:57 PM EDT
Maple Leafs prospect Frederik Gauthier had a big game too.
May 25, 2015, 10:11 PM EDT
The first period was all Anaheim.
May 25, 2015, 9:42 PM EDT
The Ducks got off to an ideal start.
May 25, 2015, 9:17 PM EDT
Emerson Etem is a healthy scratch.
May 25, 2015, 8:29 PM EDT
He needed to keep his wrist frozen to play.
May 25, 2015, 7:25 PM EDT
He was linked to Nashville’s playoff curfew incident.
May 25, 2015, 6:30 PM EDT
The series is tied at 2-2.
May 25, 2015, 5:43 PM EDT
There’s going to be a fight for the No. 1 gig in Detroit.
May 25, 2015, 4:41 PM EDT
Reports out of Swift Current, Saskatchewan.
May 25, 2015, 4:32 PM EDT
May 25, 2015, 3:58 PM EDT
They’re expected to speak again before July 1.
May 25, 2015, 3:31 PM EDT
“One bounce here or there, it’s a different story.”
May 25, 2015, 2:10 PM EDT
Made his NHL debut last season, appearing in 16 games.
May 25, 2015, 2:05 PM EDT
He’s eligible to sign an extension this summer.
May 25, 2015, 12:54 PM EDT
“Everyone involved with the ZSC Lions is so excited about seeing him play in Zurich.”
May 25, 2015, 12:44 PM EDT
This won’t quell the Kevin Bieksa trade speculation.
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