Dec 1, 2012, 10:15 PM EDT
As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*
University of Pennyslvania professor John Lord compared hockey to Twinkies.
“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”
While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.
Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.
“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”
Does Swangard have a point? Either way, it’s an interesting read.
* – One would assume there weren’t as many insults hurled in either direction.
Aug 29, 2014, 12:33 PM EDT
Heading into a contract year, lots on his shoulders.
Aug 29, 2014, 11:05 AM EDT
Scored 135 goals and 299 points in four seasons with the London Knights.
Aug 29, 2014, 10:45 AM EDT
Spent the past two seasons in Edmonton.
Aug 29, 2014, 10:02 AM EDT
Their cap situation and defensive logjam might lead them to make a trade.
Aug 29, 2014, 9:00 AM EDT
“It’s amazing how an accident like this puts things in perspective.”
Aug 29, 2014, 8:00 AM EDT
They won the Presidents’ Trophy, but fell in the second round.
Aug 28, 2014, 10:46 PM EDT
Will one be named this season?
Aug 28, 2014, 9:33 PM EDT
The new coach wants the Penguins to ‘lessen the load.’
Aug 28, 2014, 8:21 PM EDT
It wasn’t even close.
Aug 28, 2014, 7:11 PM EDT
They have a lot of players on their roster with something to prove.
Aug 28, 2014, 5:59 PM EDT
There’s no timetable for his return.
Aug 28, 2014, 4:47 PM EDT
The former first round pick is entering the last season of his entry-level contract.
Aug 28, 2014, 3:35 PM EDT
Chris Stewart seems to think so.
Aug 28, 2014, 2:29 PM EDT
Arizona or Carolina could relocate according to the host.
Aug 28, 2014, 1:33 PM EDT
Milano clears the air on deal with Columbus.
Aug 28, 2014, 12:36 PM EDT
To be implemented for 2014-15 season.
Aug 28, 2014, 12:09 PM EDT
Calls out former coaches Marc Crawford, Alain Vigneault and John Tortorella
Aug 28, 2014, 11:12 AM EDT
After a solid junior career, hopes to make the Sabres as an 18-year-old.
Aug 28, 2014, 10:02 AM EDT
Last appeared in 10 games with the Montreal Canadiens during the 2012-13 season.
Aug 28, 2014, 9:00 AM EDT
He is scheduled to appear in court on Oct. 9.
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