Skip to content

Business experts differ on lockout’s impact

Dec 1, 2012, 10:15 PM EDT

Maple Leafs fans AP

As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*

University of Pennyslvania professor John Lord compared hockey to Twinkies.

“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”

While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.

Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.

“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”

Does Swangard have a point? Either way, it’s an interesting read.

* – One would assume there weren’t as many insults hurled in either direction.

Latest Posts
  1. Here’s who’s left after Day 1 of free agency

    Jul 2, 2015, 12:43 AM EDT

    st.louis Getty Images

    Some interesting players still need deals.

  2. PHT’s 2015 free agent frenzy tracker

    Jul 1, 2015, 11:15 PM EDT

    Mike Green Getty Images

    All the signings from what promises to be a busy day.

  3. Habs sign Barberio to a one-year, two-way deal

    Jul 1, 2015, 6:45 PM EDT

    Mark Barberio Mark Barberio

    The contract pays the 25-year-old $600,000.

  4. Columbus character: Blue Jackets ink Gregory Campbell

    Jul 1, 2015, 6:34 PM EDT

    Gregory Campbell AP

    It’s reportedly two-years, $3 million.

  5. Report: Brassard should be ready for training camp after wrist surgery

    Jul 1, 2015, 6:16 PM EDT

    Derick Brassard AP

    The Rangers were a banged-up group in the playoffs.

  6. Preds trade goalie Hellberg to Rangers

    Jul 1, 2015, 6:09 PM EDT

    Nashville Predators v Los Angeles Kings Getty Images

    Was the first netminder taken at the 2011 NHL Entry Draft.

  7. Kessel trade shows Leafs are trying to ‘build this thing the right way’

    Jul 1, 2015, 4:53 PM EDT

    Official Announcement Of Mike Babcock As Toronto Maple Leafs Head Coach Getty Images

    “We are here to build a team that is capable of winning a Stanley Cup. There are no shortcuts to go around doing that.”

  8. B’s re-sign Spooner: two years, $1.9 million

    Jul 1, 2015, 4:06 PM EDT

    Boston Bruins v Winnipeg Jets Getty Images

    23-year-old had 18 points in 29 games last year.

  9. Green signs with Red Wings — 3 years, $18 million

    Jul 1, 2015, 4:05 PM EDT

    Mike Green Getty Images

    Moves on from Washington, the team that drafted him in 2004.

  10. ‘It’s hard to find players like Phil Kessel’

    Jul 1, 2015, 3:38 PM EDT

    Phil Kessel Getty Images

    Penguins GM considers his new winger in the same class as Alex Ovechkin and Steven Stamkos.

  11. After Preds buyout, Stalberg signs one-year, $1.1M deal with Rangers

    Jul 1, 2015, 3:19 PM EDT

    Viktor Stalberg #25 of the Nashville Predators warms up prior to a game against the Winnipeg Jets at Bridgestone Arena on October 24, 2013 in Nashville, Tennessee.
(October 23, 2013 - Source: Frederick Breedon/Getty Images North America) Getty Images

    29-year-old forward will look to get his career back on track.

Top 10 NHL Player Searches
  1. M. Richards (2398)
  2. D. Hamilton (2384)
  3. C. Talbot (1990)
  4. S. Gagner (1922)
  5. R. O'Reilly (1875)
  1. E. Etem (1733)
  2. A. Niemi (1733)
  3. R. Lehner (1656)
  4. M. Lucic (1572)
  5. C. Pronger (1539)