Dec 1, 2012, 10:15 PM EDT
As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*
University of Pennyslvania professor John Lord compared hockey to Twinkies.
“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”
While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.
Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.
“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”
Does Swangard have a point? Either way, it’s an interesting read.
* – One would assume there weren’t as many insults hurled in either direction.
Apr 25, 2015, 9:59 PM EDT
Vancouver looking to avoid elimination for the second straight game.
Apr 25, 2015, 9:55 PM EDT
Zero goals in five playoff games.
Apr 25, 2015, 9:18 PM EDT
A healthy tally.
Apr 25, 2015, 8:50 PM EDT
Putting on a clinic.
Apr 25, 2015, 8:41 PM EDT
Corey Crawford’s back in.
Apr 25, 2015, 7:37 PM EDT
The Islanders won 3-1 in Game 6.
Apr 25, 2015, 6:59 PM EDT
No penalty on the play.
Apr 25, 2015, 6:10 PM EDT
He made his postseason debut in Game 4.
Apr 25, 2015, 6:03 PM EDT
Plenty of life on Long Island.
Apr 25, 2015, 5:48 PM EDT
Apr 25, 2015, 5:20 PM EDT
Keep this bounce in mind in the third period.
Apr 25, 2015, 4:58 PM EDT
He’s been ruled out of the series due to a rib injury.
Apr 25, 2015, 4:25 PM EDT
Carlson has his first of the playoffs.
Apr 25, 2015, 4:15 PM EDT
Kudos to the Cambria County War Memorial Arena in Johnstown, Pennsylvania and the Decatur Civic Center in Decatur, Illinois.
Apr 25, 2015, 3:45 PM EDT
He’ll backup for a fourth straight game.
Apr 25, 2015, 2:55 PM EDT
New York, Nashville and Vancouver are all facing elimination today.
Apr 25, 2015, 2:25 PM EDT
Both were in their first season with the hockey club.
Apr 25, 2015, 2:00 PM EDT
He helped Russia win gold last year.
Apr 25, 2015, 1:32 PM EDT
Happened on Wednesday in Vancouver.
Apr 25, 2015, 1:00 PM EDT
Bickell and Versteeg swap spots.
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