Dec 1, 2012, 10:15 PM EST
As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*
University of Pennyslvania professor John Lord compared hockey to Twinkies.
“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”
While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.
Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.
“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”
Does Swangard have a point? Either way, it’s an interesting read.
* – One would assume there weren’t as many insults hurled in either direction.
Jan 30, 2015, 8:04 AM EST
Friday’s collection of links.
Jan 30, 2015, 12:17 AM EST
Head coach Mike Yeo said he earned that goose egg, too.
Jan 29, 2015, 11:47 PM EST
So much for some rest for Frederik Andersen.
Jan 29, 2015, 11:17 PM EST
Two youngsters change teams.
Jan 29, 2015, 10:22 PM EST
A bit of a statement from Tampa Bay?
Jan 29, 2015, 9:51 PM EST
A bitter game at times.
Jan 29, 2015, 9:44 PM EST
Oliver Ekman-Larsson catches him sleeping.
Jan 29, 2015, 9:33 PM EST
Another strong game on NBCSN.
Jan 29, 2015, 8:49 PM EST
Nice applause in his return to Ottawa.
Jan 29, 2015, 8:19 PM EST
Jan 29, 2015, 7:12 PM EST
To some extent, it was about staying closer to the game.
Jan 29, 2015, 6:17 PM EST
Bask in a budding rivalry.
Jan 29, 2015, 5:28 PM EST
The first of a Thursday night doubleheader on NBCSN.
Jan 29, 2015, 4:36 PM EST
The Coyotes and Canucks, that’s who.
Jan 29, 2015, 3:36 PM EST
In the wake of the controversial injury to Derek Dorsett.
Jan 29, 2015, 3:29 PM EST
News and notes from around the crease…
Jan 29, 2015, 3:07 PM EST
Hopefully he can stay healthy this time.
Jan 29, 2015, 2:45 PM EST
“Consistency is still a word that we use constantly around here, bringing it all the time, and being emotionally attached to the games.”
Jan 29, 2015, 2:21 PM EST
Just months after COO John Collins said that jersey sponsorship “is coming” to the league.
Jan 29, 2015, 2:06 PM EST
“We’ve gotten better, and we’ve got to keep getting better.”
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