Dec 1, 2012, 10:15 PM EST
As the NHL and NHLPA bicker over a new CBA, Canadian Business.com polled three experts who similarly had their own differences about the lockout.*
University of Pennyslvania professor John Lord compared hockey to Twinkies.
“Speaking as a marketer, when you don’t have your product in front of your market, it just becomes more difficult to maintain their attention. It’s the same thing with Hostess Twinkies,” Lord said. “If they’re not in production for a while as this hedge fund sells off the brand and somebody else buys it and starts producing Twinkies again, people are going to switch to other things.”
While Lord and Université Laval professor André Richelieu wonder about apathy and make baseball strike/Twinkie references, University of Oregon managing director Paul Swangard seems more confident that the league can bounce back.
Swangard calls back Gary Bettman’s “best fans in the world” quote, but his thoughts about fans’ anger rank among the most interesting comments from the article.
“As a general statement, fans have gotten used to this stuff. No one likes it, but it’s become a reality of the modern sports business,” Swangard said. “With hockey fans, there’s a degree of venom that comes as the issue of the lockout is raised in local pubs and watering holes. But it’s that venom that gives the NHL the hope of survival.”
Does Swangard have a point? Either way, it’s an interesting read.
* – One would assume there weren’t as many insults hurled in either direction.
Dec 21, 2014, 9:42 PM EST
Will this be the worst season Edmonton has ever had?
Dec 21, 2014, 9:09 PM EST
Varlamov is expected to be back on Tuesday.
Dec 21, 2014, 8:17 PM EST
Bartkowski received a game misconduct.
Dec 21, 2014, 7:39 PM EST
The Stars swapping goaltenders didn’t slow Edmonton.
Dec 21, 2014, 6:48 PM EST
He had been playing with Patrick Kane and Kris Versteeg.
Dec 21, 2014, 5:56 PM EST
The Hurricanes are getting close to full strength.
Dec 21, 2014, 5:00 PM EST
Will Calvin Pickard be sent to the minors once Varlamov is healthy?
Dec 21, 2014, 3:45 PM EST
Rob Zepp makes NHL debut
Dec 21, 2014, 3:00 PM EST
Collapsed on the team’s bench Saturday night.
Dec 21, 2014, 2:15 PM EST
Was fired by the Oilers Dec. 15.
Dec 21, 2014, 1:30 PM EST
The 33-year-old was recalled Friday.
Dec 21, 2014, 12:45 PM EST
The Penguins forward was penalized twice for embellishment on Saturday.
Dec 21, 2014, 12:00 PM EST
Torrey Mitchell and Tyson Strachan have been placed on IR
Dec 21, 2014, 11:15 AM EST
They’re not impressed with how Bylsma and his staff were treated.
Dec 21, 2014, 10:30 AM EST
He called it “no big deal”
Dec 21, 2014, 9:45 AM EST
Had just one goal in eight games prior to the injury.
Dec 21, 2014, 1:18 AM EST
Christopher Tanev scored the overtime winner on his birthday.
Dec 21, 2014, 12:33 AM EST
Vancouver reported it’s holding him out of the rest of the game for precautionary reasons.
Dec 20, 2014, 11:51 PM EST
Minnesota has won five of its last 13 games.
Dec 20, 2014, 11:20 PM EST
They had pulled their goaltender on a delayed penalty.
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- Pickard makes one last bid to stay, beats Wings in nine-round SO 0
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- Giroux line takes Leafs ‘to school’ in Flyers’ 7-4 victory 17
- Wolverine Pacioretty gets two assists just two days after being hospitalized 17
- Ovechkin scores beauty as Caps shutout Devils 8
- Seriously? Stress fracture sidelines Columbus’ Jenner for 1-2 months 6
- Julien chides Bruins’ offense for too many cute plays 40
- Sens roll over Ducks, who ‘weren’t ready’ 11
- Flyers’ Mason tweaked back, will miss weekend games 10