Skip to content

Maple Leafs worth $1 billion, says Forbes

Nov 28, 2012, 1:01 PM EDT

Phil Kessel and Dion Phaneuf Getty Images

They haven’t made the playoffs since before the last lockout, but the Toronto Maple Leafs are still worth a cool $1 billion, according to the newest Forbes valuations.

The Leafs’ valuation is by far the highest of all 30 NHL franchises, and it dwarfs the dollar figure assigned to the least valuable clubs.

After the Leafs, it’s the New York Rangers ($750 million), Montreal Canadiens ($575 million), Chicago Blackhawks ($350 million), and Boston Bruins ($348 million).

At the bottom end, the St. Louis Blues are the least valuable franchise at $130 million, slightly lower than the Phoenix Coyotes ($134 million) and Columbus Blue Jackets ($145 million).

It should be noted that in cases like the Blues, Forbes was able to use actual recent sale prices to determine value. For teams like the Bruins (Jeremy Jacobs has owned the B’s since 1975), valuations are estimates.

A few notes:

—- The Leafs are worth almost eight times more than the Blues. That’s a massive discrepancy compared to the NFL, where Forbes values the most valuable Dallas Cowboys ($2.1 billion) at just 2.7 times more than No. 32 Jacksonville ($770 million).*

—- Forbes estimates that 17 NHL teams are profitable, led by the Leafs with annual operating income of $81.9 million. League-wide earnings were pegged at $250 million, a number the league would likely dispute as too high.

—- The average franchise value is around $282 million. The average Canadian franchise value is around $400 million.

—- Winnipeg is the least valuable Canadian franchise at $200 million (No. 20).

—- Of the 10 least valuable franchises, six of them are in markets where it very rarely snows. (And we’re not talking about Vancouver.)

—- The brand value Forbes assigns to the Coyotes is $13 million. For the Leafs, it’s $154 million.

* The great equalizer in the NFL is national TV money, which is in the neighborhood of $3 billion per year and divided evenly among all franchises. The NHL is far more dependent on ticket sales and local broadcasting revenue. Thus, the NHLPA’s push for more revenue-sharing between franchises.

Latest Posts
  1. Coyotes ‘win’ against Sabres in OT

    Mar 26, 2015, 9:48 PM EDT

    Arizona Coyotes v Buffalo Sabres Getty Images

    The real winners might be the Edmonton Oilers.

  2. Video: Cam Ward flashes the glove on David Perron

    Mar 26, 2015, 8:58 PM EDT

    Edmonton Oilers v Carolina Hurricanes Getty Images

    Update your save of the year highlight packages.

  3. Video: Sandwich hit not delicious for Devils’ Gelinas

    Mar 26, 2015, 8:48 PM EDT

    sammich

    He seems OK after that tough, 2-on-1 check.

  4. Red Wings pull Howard after one period

    Mar 26, 2015, 8:41 PM EDT

    Jimmy Howard AP

    Three goals allowed in 20 minutes by Detroit’s embattled starter.

  5. Martin St. Louis resumed skating on Thursday

    Mar 26, 2015, 8:23 PM EDT

    New York Rangers v New York Islanders Getty Images

    The Rangers forward felt encouraged by this latest step.

  6. Yes, Krejci is back (and at RW)

    Mar 26, 2015, 7:03 PM EDT

    krejcigetty Getty Images

    He’s lining up with Brad Marchand and Patrice Bergeron to start.

  7. Pens say Ehrhoff will miss several days with upper-body injury

    Mar 26, 2015, 6:37 PM EDT

    Christian Ehrhoff AP

    A Vladimir Tarasenko hit shook him up on Tuesday.

  8. Signing Day: After getting Baun, Chicago inks Paliotta

    Mar 26, 2015, 5:40 PM EDT

    USA Hockey Junior Evaluation Camp - USA Blue v Finland Getty Images

    Vermont power forward was the club’s third-round pick in 2011.

  9. Here’s Ottawa’s ‘Don’t Throw Hamburgers’ PSA

    Mar 26, 2015, 4:56 PM EDT

    BurgerPSA

    Featuring Erik Karlsson, Marc Methot and a guest appearance from Curtis Lazar.

  10. Report: Panthers ‘enthralled’ with Jagr’s performance, will look to re-sign

    Mar 26, 2015, 4:37 PM EDT

    Jaromir Jagr, Jonathan Huberdeau, Aleksander Barkov Getty Images

    The 43-year-old has been a big influence on his young linemates.

  11. After healthy scratching Fowler, Ducks park Wisniewski

    Mar 26, 2015, 3:44 PM EDT

    Anaheim Ducks v Columbus Blue Jackets Getty Images

    Bruce Boudreau continues to “experiment” on defense.

  12. Marchand: If Bruins miss playoffs, ‘this is going to be a much different group next year’

    Mar 26, 2015, 3:20 PM EDT

    Tampa Bay Lightning v Boston Bruins - Game Seven Getty Images

    “Hopefully we realize that, come together and allow this group to stay together.”

Featured video

Hammond leads Ottawa's turnaround
Top 10 NHL Player Searches
  1. E. Malkin (2297)
  2. P. Datsyuk (2265)
  3. H. Lundqvist (2082)
  4. D. Byfuglien (1982)
  5. B. Little (1779)