Skip to content

Maple Leafs worth $1 billion, says Forbes

Nov 28, 2012, 1:01 PM EDT

Phil Kessel and Dion Phaneuf Getty Images

They haven’t made the playoffs since before the last lockout, but the Toronto Maple Leafs are still worth a cool $1 billion, according to the newest Forbes valuations.

The Leafs’ valuation is by far the highest of all 30 NHL franchises, and it dwarfs the dollar figure assigned to the least valuable clubs.

After the Leafs, it’s the New York Rangers ($750 million), Montreal Canadiens ($575 million), Chicago Blackhawks ($350 million), and Boston Bruins ($348 million).

At the bottom end, the St. Louis Blues are the least valuable franchise at $130 million, slightly lower than the Phoenix Coyotes ($134 million) and Columbus Blue Jackets ($145 million).

It should be noted that in cases like the Blues, Forbes was able to use actual recent sale prices to determine value. For teams like the Bruins (Jeremy Jacobs has owned the B’s since 1975), valuations are estimates.

A few notes:

—- The Leafs are worth almost eight times more than the Blues. That’s a massive discrepancy compared to the NFL, where Forbes values the most valuable Dallas Cowboys ($2.1 billion) at just 2.7 times more than No. 32 Jacksonville ($770 million).*

—- Forbes estimates that 17 NHL teams are profitable, led by the Leafs with annual operating income of $81.9 million. League-wide earnings were pegged at $250 million, a number the league would likely dispute as too high.

—- The average franchise value is around $282 million. The average Canadian franchise value is around $400 million.

—- Winnipeg is the least valuable Canadian franchise at $200 million (No. 20).

—- Of the 10 least valuable franchises, six of them are in markets where it very rarely snows. (And we’re not talking about Vancouver.)

—- The brand value Forbes assigns to the Coyotes is $13 million. For the Leafs, it’s $154 million.

* The great equalizer in the NFL is national TV money, which is in the neighborhood of $3 billion per year and divided evenly among all franchises. The NHL is far more dependent on ticket sales and local broadcasting revenue. Thus, the NHLPA’s push for more revenue-sharing between franchises.

Latest Posts
  1. Report: Dubnyk, Wild to begin contract talks this week

    May 24, 2015, 1:00 PM EDT

    Minnesota Wild v Chicago Blackhawks - Game Two Getty Images

    He’s set to become an unrestricted free agent in July.

  2. Bolts’ Carle available for Game 5

    May 24, 2015, 12:30 PM EDT

    Matt Carle Getty Images

    He missed Game 4 due to an undisclosed injury.

  3. Report: Bylsma to meet with Sabres this week

    May 24, 2015, 10:46 AM EDT

    Dan Bylsma Dan Bylsma

    He has not coached since being fired by the Penguins last June.

  4. Pens looking to acquire a first round pick

    May 24, 2015, 9:43 AM EDT

    2014 NHL Draft - Round 2-7 2014 NHL Draft - Round 2-7

    GM Jim Rutherford has already begun talking with teams, which have multiple selections in the Top 30.

  5. Video: Ducks score three goals in 37 seconds to take third-period lead

    May 23, 2015, 10:54 PM EDT

    Toronto Maple Leafs play the Anaheim Ducks Getty Images

    Chicago had the lead. Gave it up. Tied it up again.

  6. WATCH LIVE: Ducks at Blackhawks, Western Conference Final Game 4

    May 23, 2015, 7:05 PM EDT

    Getty Images

    Anaheim can put Chicago on the brink of elimination.

  7. Kelowna Rockets fined $500 for complaining about officiating at Memorial Cup

    May 23, 2015, 4:44 PM EDT

    Portland Winterhawks v Kelowna Rockets Portland Winterhawks v Kelowna Rockets

    Oilers’ prospects Leon Draisaitl and Marc-Olivier Roy were among those who received 10-minute misconducts on Friday night.

  8. Report: Devils made offer to KHL forward Sergei Kalinin

    May 23, 2015, 3:43 PM EDT

    Sergei Kalinin Sergei Kalinin

    His teammate Vladimir Sobotka is likely staying in Russia.

  9. Cooper on replacing Bishop: ‘That is asinine to me’

    May 23, 2015, 2:45 PM EDT

    Ben Bishop Ben Bishop

    The Bolts’ starter has allowed five goals in each of his last two starts.

Featured video

Babcock has his work cut out in Toronto
Top 10 NHL Player Searches
  1. T. Johnson (1669)
  2. S. Stamkos (1549)
  3. K. Versteeg (1365)
  4. P. Kane (1346)
  5. N. Horton (1330)