Nov 13, 2012, 11:55 AM EST
The Ottawa Senators have taken a unique step in trying to appease fans during the ongoing work stoppage.
In news first reported by James Gordon of the Ottawa Citizen, the club recently emailed past ticket buyers with a poll 1) gauging how the lockout has affected interest levels, 2) rating discounts and special incentive plans and, most curiously, 3) asking how quickly they’d return to the rink if the season began in December.
Here’s more, from Gordon:
After asking fans whether or not they’re looking forward to the Senators playing again and how much the work stoppage has affected their interest in the team, the poll asks them to rate discounts on a scale from “definitely would not purchase” to “definitely would purchase.”
Perhaps sensing some early backlash, the team also asks respondents how likely they would be to take advantage of free parking in addition to one of the other incentives for the first five games of the season.
The poll also tries to gauge how quickly fans will return to the rink, asking in which month they’re most likely to attend a game if a new season starts in December.
The potential incentives include 30 percent off at concession stands, free parking, discounted merchandise and a potential Q&A session with Senators players.
A couple ways to look at this:
— Sens owner Eugene Melnyk is already on record saying he’s worried about fans abandoning the NHL.
He says he bailed on Major League Baseball after the 1994 strike (Melnyk described himself as a “rabid” Toronto Blue Jays fan in the early ’90s) and fears a similar trend will develop in the NHL because, you know, this is the second lockout in seven years.
So, this poll could be the latest olive branch extended from an organization really concerned about losing fans.
— For the optimists: Ottwaw’s strategy here could (and I stress the word “could”) be seen as getting its ducks in a row for the start of the season. If you’re trying to figure out which incentives to tack on to ticket sales, you’re probably preparing to sell tickets.
Also, the club floated a potential December start date.
— For the pessimists: Ottawa is simply in PR spin mode and wants to gauge how badly the lockout has affected its ticket-buying base. Nothing more, nothing less.
Regardless of how you view it, this story is noteworthy because Ottawa — a team that ranked sixth in attendance last year, averaging 19,356 a game — is being proactive in assessing damage.
Not exactly the “hey, we’re in Canada, fans will come back regardless” strategy now, is it?
Feb 1, 2015, 9:30 PM EST
They’ll visit the President on Monday.
Feb 1, 2015, 8:35 PM EST
Was a healthy scratch Friday night.
Feb 1, 2015, 7:16 PM EST
Minnesota sweeps western Canadian road trip.
Feb 1, 2015, 6:14 PM EST
Rookie Filip Forsberg had two assists in the win.
Feb 1, 2015, 5:13 PM EST
“The last 13 seconds were the longest I’ve ever lived.”
Feb 1, 2015, 4:03 PM EST
Both forwards had two goals apiece.
Feb 1, 2015, 3:22 PM EST
It was a close call.
Feb 1, 2015, 2:27 PM EST
St. Louis killed the five-minute major.
Feb 1, 2015, 2:12 PM EST
Could be a very tough loss for the Blues.
Feb 1, 2015, 1:45 PM EST
He already has two on Sunday.
Feb 1, 2015, 12:47 PM EST
Watch some hockey before a certain big game.
Feb 1, 2015, 12:39 PM EST
Andrei Vasilevskiy gets recalled in his place.
Feb 1, 2015, 12:18 PM EST
Pittsburgh continues to navigate injury challenges.
Feb 1, 2015, 11:50 AM EST
Time to hit the brakes on that rumor?
Feb 1, 2015, 10:37 AM EST
St. Louis is 9-0-1 in its last 10 games.
Feb 1, 2015, 9:37 AM EST
A big hip check and three assists from the defenseman.
Feb 1, 2015, 1:41 AM EST
Got a little help, too. Quick whistle on Toews chances.
Feb 1, 2015, 12:55 AM EST
Stopped 31 of 32 shots for the win.
Feb 1, 2015, 12:07 AM EST
No call. Got a little testy out there after that hit.
Jan 31, 2015, 11:17 PM EST
Boston maintaining their hold on a Wild Card spot.
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