Nov 13, 2012, 11:55 AM EDT
The Ottawa Senators have taken a unique step in trying to appease fans during the ongoing work stoppage.
In news first reported by James Gordon of the Ottawa Citizen, the club recently emailed past ticket buyers with a poll 1) gauging how the lockout has affected interest levels, 2) rating discounts and special incentive plans and, most curiously, 3) asking how quickly they’d return to the rink if the season began in December.
Here’s more, from Gordon:
After asking fans whether or not they’re looking forward to the Senators playing again and how much the work stoppage has affected their interest in the team, the poll asks them to rate discounts on a scale from “definitely would not purchase” to “definitely would purchase.”
Perhaps sensing some early backlash, the team also asks respondents how likely they would be to take advantage of free parking in addition to one of the other incentives for the first five games of the season.
The poll also tries to gauge how quickly fans will return to the rink, asking in which month they’re most likely to attend a game if a new season starts in December.
The potential incentives include 30 percent off at concession stands, free parking, discounted merchandise and a potential Q&A session with Senators players.
A couple ways to look at this:
– Sens owner Eugene Melnyk is already on record saying he’s worried about fans abandoning the NHL.
He says he bailed on Major League Baseball after the 1994 strike (Melnyk described himself as a “rabid” Toronto Blue Jays fan in the early ’90s) and fears a similar trend will develop in the NHL because, you know, this is the second lockout in seven years.
So, this poll could be the latest olive branch extended from an organization really concerned about losing fans.
– For the optimists: Ottwaw’s strategy here could (and I stress the word “could”) be seen as getting its ducks in a row for the start of the season. If you’re trying to figure out which incentives to tack on to ticket sales, you’re probably preparing to sell tickets.
Also, the club floated a potential December start date.
– For the pessimists: Ottawa is simply in PR spin mode and wants to gauge how badly the lockout has affected its ticket-buying base. Nothing more, nothing less.
Regardless of how you view it, this story is noteworthy because Ottawa — a team that ranked sixth in attendance last year, averaging 19,356 a game — is being proactive in assessing damage.
Not exactly the “hey, we’re in Canada, fans will come back regardless” strategy now, is it?
Aug 21, 2014, 2:39 PM EDT
“He has instructed me to do all I can to facilitate a return to the Twin Cities.”
Aug 21, 2014, 2:04 PM EDT
He was quite good.
Aug 21, 2014, 1:11 PM EDT
“Nor is he very smart to have made untrue defamatory statements such as these.”
Aug 21, 2014, 12:32 PM EDT
“I talked with Todd today, and he never mentioned anything about captains or assistant captains.”
Aug 21, 2014, 11:47 AM EDT
All the first-time NHL head coach has to do is get Pittsburgh to the promised land. No biggie.
Aug 21, 2014, 10:40 AM EDT
Or until a successor is found.
Aug 21, 2014, 10:01 AM EDT
The 23-year-old defenseman may get a real shot this season.
Aug 21, 2014, 9:00 AM EDT
They were teammates in Calgary for two seasons.
Aug 21, 2014, 8:00 AM EDT
The pressure is on Sid and Geno now after a summer of change.
Aug 20, 2014, 11:00 PM EDT
And it was all The Great One’s idea.
Aug 20, 2014, 10:00 PM EDT
He can be an unrestricted free agent next summer.
Aug 20, 2014, 9:02 PM EDT
Recovery from offseason wrist surgery put things in doubt.
Aug 20, 2014, 7:55 PM EDT
He missed most of last season with a torn ACL.
Aug 20, 2014, 6:45 PM EDT
Giroux and Voracek will need someone new to run with them.
Aug 20, 2014, 5:46 PM EDT
Patrick Marleau can coach him through it.
Aug 20, 2014, 3:59 PM EDT
It’s not as good to be the worst anymore.
Aug 20, 2014, 2:54 PM EDT
No real surprise here.
Aug 20, 2014, 1:55 PM EDT
How will he handle the weight of expectation?
Aug 20, 2014, 1:28 PM EDT
Another dramatic development.
Aug 20, 2014, 12:23 PM EDT
“I’m confident in myself and confident I can get back to where I used to be.”
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