Nov 13, 2012, 11:55 AM EDT
The Ottawa Senators have taken a unique step in trying to appease fans during the ongoing work stoppage.
In news first reported by James Gordon of the Ottawa Citizen, the club recently emailed past ticket buyers with a poll 1) gauging how the lockout has affected interest levels, 2) rating discounts and special incentive plans and, most curiously, 3) asking how quickly they’d return to the rink if the season began in December.
Here’s more, from Gordon:
After asking fans whether or not they’re looking forward to the Senators playing again and how much the work stoppage has affected their interest in the team, the poll asks them to rate discounts on a scale from “definitely would not purchase” to “definitely would purchase.”
Perhaps sensing some early backlash, the team also asks respondents how likely they would be to take advantage of free parking in addition to one of the other incentives for the first five games of the season.
The poll also tries to gauge how quickly fans will return to the rink, asking in which month they’re most likely to attend a game if a new season starts in December.
The potential incentives include 30 percent off at concession stands, free parking, discounted merchandise and a potential Q&A session with Senators players.
A couple ways to look at this:
— Sens owner Eugene Melnyk is already on record saying he’s worried about fans abandoning the NHL.
He says he bailed on Major League Baseball after the 1994 strike (Melnyk described himself as a “rabid” Toronto Blue Jays fan in the early ’90s) and fears a similar trend will develop in the NHL because, you know, this is the second lockout in seven years.
So, this poll could be the latest olive branch extended from an organization really concerned about losing fans.
— For the optimists: Ottwaw’s strategy here could (and I stress the word “could”) be seen as getting its ducks in a row for the start of the season. If you’re trying to figure out which incentives to tack on to ticket sales, you’re probably preparing to sell tickets.
Also, the club floated a potential December start date.
— For the pessimists: Ottawa is simply in PR spin mode and wants to gauge how badly the lockout has affected its ticket-buying base. Nothing more, nothing less.
Regardless of how you view it, this story is noteworthy because Ottawa — a team that ranked sixth in attendance last year, averaging 19,356 a game — is being proactive in assessing damage.
Not exactly the “hey, we’re in Canada, fans will come back regardless” strategy now, is it?
May 28, 2015, 8:15 AM EDT
Thursday’s collection of links.
May 27, 2015, 11:47 PM EDT
He wasn’t the only Anaheim player that deserved to be blamed tonight.
May 27, 2015, 11:01 PM EDT
Chicago endured Anaheim’s comeback attempt to win this one.
May 27, 2015, 10:29 PM EDT
The Ducks might have caught a break there.
May 27, 2015, 10:08 PM EDT
He has seven goals in 15 playoff games.
May 27, 2015, 9:46 PM EDT
Chicago scored three goals within four minutes.
May 27, 2015, 9:32 PM EDT
Jordan Weal has been a big part of Manchester’s success.
May 27, 2015, 8:09 PM EDT
Chicago’s mixing things up for this must-win game.
May 27, 2015, 7:04 PM EDT
She’s previously been warned that this course could lead to her being found in contempt.
May 27, 2015, 6:06 PM EDT
Anaheim has a chance to advance to the Stanley Cup Final tonight.
May 27, 2015, 5:24 PM EDT
After just one year in Pittsburgh.
May 27, 2015, 4:43 PM EDT
The ladies sure loved that guy.
May 27, 2015, 4:16 PM EDT
One of the many decisions facing new GM Don Sweeney.
May 27, 2015, 3:49 PM EDT
Game 7 of the Eastern Conference Final goes Friday at MSG.
May 27, 2015, 3:27 PM EDT
The two men worked together for a season in New Jersey.
May 27, 2015, 2:40 PM EDT
Tomas Fleischmann likely on his way out.
May 27, 2015, 2:21 PM EDT
“We’re going to be embedded in this community.”
May 27, 2015, 1:46 PM EDT
“I get the fact there were three goals that went in that were ugly. That’s the growth of a young player.”
May 27, 2015, 1:09 PM EDT
Either way, Kimmo Timonen is likely out.
May 27, 2015, 12:39 PM EDT
Rangers forward has had issues with it thus far.
- Of course: ‘Hawks, Ducks’ back-and-forth series is going to Game 7 33
- WATCH LIVE: Ducks at Blackhawks, Western Conference Final Game 6 1
- As Bolts deal with illness, extra day of rest could prove beneficial 11
- Sounds like it’s Rundblad, not TVR, in for Chicago on defense 17
- On Kreider, and trying ‘to turn the other cheek’ 47
- Report: Sharks to name DeBoer head coach 17
- Video: Lundqvist helps lead Rangers back to New York for Game 7 6
- Lightning get taken to ‘school of hard knocks’ in third-period collapse 11
- A storm brewing: Rangers rally to force Game 7 with Lightning (Video) 11
- Video: Lundqvist stones Stamkos with left-pad save 0
- Kesler on wearing down Chicago: ‘No human can withstand that many hits’ (75)
- What’s wrong with Lundqvist? (70)
- From healthy scratch to hero: Vermette scores OT winner for Blackhawks (66)
- Fetisov wants to restrict young Russians from playing in the NHL (53)
- Babcock wants to ‘put Canada’s team back on the map’ (49)