Nov 13, 2012, 11:55 AM EST
The Ottawa Senators have taken a unique step in trying to appease fans during the ongoing work stoppage.
In news first reported by James Gordon of the Ottawa Citizen, the club recently emailed past ticket buyers with a poll 1) gauging how the lockout has affected interest levels, 2) rating discounts and special incentive plans and, most curiously, 3) asking how quickly they’d return to the rink if the season began in December.
Here’s more, from Gordon:
After asking fans whether or not they’re looking forward to the Senators playing again and how much the work stoppage has affected their interest in the team, the poll asks them to rate discounts on a scale from “definitely would not purchase” to “definitely would purchase.”
Perhaps sensing some early backlash, the team also asks respondents how likely they would be to take advantage of free parking in addition to one of the other incentives for the first five games of the season.
The poll also tries to gauge how quickly fans will return to the rink, asking in which month they’re most likely to attend a game if a new season starts in December.
The potential incentives include 30 percent off at concession stands, free parking, discounted merchandise and a potential Q&A session with Senators players.
A couple ways to look at this:
— Sens owner Eugene Melnyk is already on record saying he’s worried about fans abandoning the NHL.
He says he bailed on Major League Baseball after the 1994 strike (Melnyk described himself as a “rabid” Toronto Blue Jays fan in the early ’90s) and fears a similar trend will develop in the NHL because, you know, this is the second lockout in seven years.
So, this poll could be the latest olive branch extended from an organization really concerned about losing fans.
— For the optimists: Ottwaw’s strategy here could (and I stress the word “could”) be seen as getting its ducks in a row for the start of the season. If you’re trying to figure out which incentives to tack on to ticket sales, you’re probably preparing to sell tickets.
Also, the club floated a potential December start date.
— For the pessimists: Ottawa is simply in PR spin mode and wants to gauge how badly the lockout has affected its ticket-buying base. Nothing more, nothing less.
Regardless of how you view it, this story is noteworthy because Ottawa — a team that ranked sixth in attendance last year, averaging 19,356 a game — is being proactive in assessing damage.
Not exactly the “hey, we’re in Canada, fans will come back regardless” strategy now, is it?
Mar 7, 2015, 12:10 AM EST
He was acquired just prior to the deadline.
Mar 6, 2015, 11:14 PM EST
Minny has lost only three times since start of February.
Mar 6, 2015, 10:24 PM EST
They had 37 shot attempts all game.
Mar 6, 2015, 9:49 PM EST
Ottawa hosting Buffalo.
Mar 6, 2015, 9:08 PM EST
Mar 6, 2015, 8:22 PM EST
More reaction to what transpired earlier this week.
Mar 6, 2015, 7:37 PM EST
Yeah, not a very good effort in Arizona on Thursday.
Mar 6, 2015, 6:39 PM EST
Those contract extensions were announced Friday.
Mar 6, 2015, 5:00 PM EST
Meaning Anders Lindback looks to play against Ottawa tonight.
Mar 6, 2015, 4:00 PM EST
“There’s no such thing as a ‘must-win.’ Nobody gets locked up or thrown in the ocean or anything like that.”
Mar 6, 2015, 3:13 PM EST
Gritty forward will miss most of the remainder of the regular season.
Mar 6, 2015, 2:19 PM EST
“There’s no question Chiarelli would have a chance to work as soon as he wanted to.”
Mar 6, 2015, 2:03 PM EST
News and notes from around the crease…
Mar 6, 2015, 1:43 PM EST
Not the best timing for Winnipeg.
Mar 6, 2015, 1:13 PM EST
Making it virtually impossible for him to play again this season.
Mar 6, 2015, 1:10 PM EST
However, “We’re not hearing that from fans. Fans like the way the game is.”
Mar 6, 2015, 12:41 PM EST
The Scotiabank Saddledome opened in 1983.
Mar 6, 2015, 12:38 PM EST
It’s likely he’ll take the morning skate on Saturday.
Mar 6, 2015, 12:08 PM EST
“It was a mutual agreement between both parties.”
Mar 6, 2015, 11:50 AM EST
Hence, all the trades.
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