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Ottawa polls fans: If season starts in December, when would you attend a game?

Nov 13, 2012, 11:55 AM EDT

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The Ottawa Senators have taken a unique step in trying to appease fans during the ongoing work stoppage.

In news first reported by James Gordon of the Ottawa Citizen, the club recently emailed past ticket buyers with a poll 1) gauging how the lockout has affected interest levels, 2) rating discounts and special incentive plans and, most curiously, 3) asking how quickly they’d return to the rink if the season began in December.

Here’s more, from Gordon:

After asking fans whether or not they’re looking forward to the Senators playing again and how much the work stoppage has affected their interest in the team, the poll asks them to rate discounts on a scale from “definitely would not purchase” to “definitely would purchase.”

Perhaps sensing some early backlash, the team also asks respondents how likely they would be to take advantage of free parking in addition to one of the other incentives for the first five games of the season.

The poll also tries to gauge how quickly fans will return to the rink, asking in which month they’re most likely to attend a game if a new season starts in December.

The potential incentives include 30 percent off at concession stands, free parking, discounted merchandise and a potential Q&A session with Senators players.

A couple ways to look at this:

— Sens owner Eugene Melnyk is already on record saying he’s worried about fans abandoning the NHL.

He says he bailed on Major League Baseball after the 1994 strike (Melnyk described himself as a “rabid” Toronto Blue Jays fan in the early ’90s) and fears a similar trend will develop in the NHL because, you know, this is the second lockout in seven years.

So, this poll could be the latest olive branch extended from an organization really concerned about losing fans.

— For the optimists: Ottwaw’s strategy here could (and I stress the word “could”) be seen as getting its ducks in a row for the start of the season. If you’re trying to figure out which incentives to tack on to ticket sales, you’re probably preparing to sell tickets.

Also, the club floated a potential December start date.

— For the pessimists: Ottawa is simply in PR spin mode and wants to gauge how badly the lockout has affected its ticket-buying base. Nothing more, nothing less.

Regardless of how you view it, this story is noteworthy because Ottawa — a team that ranked sixth in attendance last year, averaging 19,356 a game — is being proactive in assessing damage.

Not exactly the “hey, we’re in Canada, fans will come back regardless” strategy now, is it?

  1. mississippimudslinger - Nov 13, 2012 at 11:58 AM

    The laughing stock out of all the Canadian teams should keep it’s mouth shut more often.

    • tfaltin - Nov 13, 2012 at 12:12 PM

      The Canadian laughing stock that actually made the playoffs, and took the Eastern 1 seed to 7 games. Refresh my memory, how did the Flames, Habs, Maple Leafs, and Oilers do?

      • elvispocomo - Nov 13, 2012 at 1:05 PM

        Don’t expect someone with that username to actually have a clue about anything north of the border. I’d suspect knowledge of anything other than the south east of the US is probably not very good either.

    • mrchainbluelightning - Nov 13, 2012 at 1:50 PM

      Did I click onto a Maple Leaf article thinking it was a Sens article by mistake?

  2. tfaltin - Nov 13, 2012 at 12:10 PM

    It’s official: Gary Bettman’s pen name is “mississippimudslinger.” This has to irk the NHL leadership as it puts a subtle pressure to have a deal done to prepare for a December start. It’s also a move that displaces the blame from the Sen’s ownership to the NHL brass.

  3. furkmyster - Nov 13, 2012 at 12:55 PM

    The Sens are the one team in Canada I could see support not returning as strongly immediately after a lock out. Mr. Melynk is right about fans leaving. Like him, I dropped baseball after Fehr led a strike in 1994. I am very similar minded this time if the whole season dies, I will drop hockey completely. I don’t care whose is to blame or whose fault it is. F them all.

  4. sabatimus - Nov 13, 2012 at 1:59 PM

    I don’t care where or for what team’s fanbase the poll is for: I’m not going to any games this year or buying any merch. Period.

  5. mississippimudslinger - Nov 13, 2012 at 6:17 PM

    All those SC Banners are blinding in Scotia Bank Place .. ya’ll have never won jack-shi*t

  6. themajorleagueuser - Nov 14, 2012 at 4:25 PM

    The thing with the Ottawa Senators is, that they are a relatively new team, founded in the 1990s, they don’t have the attachment throughout multiple generations like the Leafs, Habs, Canucks, Flames or Oilers. It makes sense that they’d poll their fanbase, but this isn’t any reason to look at “Ottwaw”(Great spelling, by the way, Mike) like they are trying to keep all their fans, all they are doing is gauging the issue.

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