Nov 7, 2012, 4:27 PM EDT
In sad news, the NHL lockout has led to a marked decrease in the sale of suds across Canada.
“Whether it’s people not actually physically going to the venues and consuming there, consuming in venues around the outlet before that, or indeed having NHL sort of parties at home, all of those occasions have disappeared off the map and you just can’t replicate them,” Molson Coors CEO Peter Swinburn told the National Post on Wednesday.
Molson Coors became the official beer sponsor of the NHL in 2011, signing a seven-year deal reportedly in the neighborhood of $375 million.
Swinburn expects “some redress” from the league as a result of the lockout, but wouldn’t get into specifics.
- Agent: Subban hasn’t told me to make him NHL’s highest-paid D 16
- Devils sign Greene to five-year, $25M extension 10
- Subban seeking $8.5 million in arbitration, versus the Habs at $5.25 million 42
- Marchand on Plekanec: ‘I hate him. I can’t stand him’ 54
- Gettin’ paid: Gardiner inks five-year, $20.25M extension with Leafs 15
- Report: Trottier to join Sabres’ coaching staff 19
- Blues sign former eighth overall pick Mueller 31
- Trotz plans to let Johansson, Kuznetsov, and Burakovsky compete for time at center 45
- Eric Staal has surgery to repair ‘core muscle injury’ 6
- After not seeing ‘eye-to-eye’ with Carlyle, Reimer will compete for No. 1 gig 16
- Cashing in: Rangers sign Brassard to five-year, $25 million deal (63)
- Marchand on Plekanec: ‘I hate him. I can’t stand him’ (54)
- Trotz plans to let Johansson, Kuznetsov, and Burakovsky compete for time at center (45)
- Subban seeking $8.5 million in arbitration, versus the Habs at $5.25 million (42)
- Richards: If not for the cap, half the league would want to play for Hawks (36)