Nov 7, 2012, 4:27 PM EDT
In sad news, the NHL lockout has led to a marked decrease in the sale of suds across Canada.
“Whether it’s people not actually physically going to the venues and consuming there, consuming in venues around the outlet before that, or indeed having NHL sort of parties at home, all of those occasions have disappeared off the map and you just can’t replicate them,” Molson Coors CEO Peter Swinburn told the National Post on Wednesday.
Molson Coors became the official beer sponsor of the NHL in 2011, signing a seven-year deal reportedly in the neighborhood of $375 million.
Swinburn expects “some redress” from the league as a result of the lockout, but wouldn’t get into specifics.
- Arbitration filed: Holtby, Nyquist & Stepan highlight list released by NHLPA 10
- Report: Plotnikov paid $500K to get out of KHL contract 12
- Philadelphia signs ’15 first rounder Provorov 11
- Brandon Saad brings championship experience to Blue Jackets 22
- Sharks sign Joel Ward to three-year deal 25
- Sabres lock up O’Reilly through 2022-23 74
- Locked in: Columbus signs Saad to six-year, $36M deal 28
- Oilers sign McDavid to entry-level contract 29
- ‘Hawks would like to re-sign Oduya, but still working through ‘financial hurdles’ 17
- Trade: Caps acquire Oshie from Blues for Brouwer, Copley and draft pick 73
- Blockbuster: Kessel traded to the Penguins (131)
- Trade: Flyers send Rinaldo to Bruins for 2017 third-rounder (105)
- Trade: Jackets land Saad; Anisimov and Dano headed to Chicago (93)
- Bypassing a buyout? Kings terminate Richards’ contract for ‘material breach’ (90)
- Sabres lock up O’Reilly through 2022-23 (74)