Nov 7, 2012, 4:27 PM EST
In sad news, the NHL lockout has led to a marked decrease in the sale of suds across Canada.
“Whether it’s people not actually physically going to the venues and consuming there, consuming in venues around the outlet before that, or indeed having NHL sort of parties at home, all of those occasions have disappeared off the map and you just can’t replicate them,” Molson Coors CEO Peter Swinburn told the National Post on Wednesday.
Molson Coors became the official beer sponsor of the NHL in 2011, signing a seven-year deal reportedly in the neighborhood of $375 million.
Swinburn expects “some redress” from the league as a result of the lockout, but wouldn’t get into specifics.
- Cardiac Cats: Panthers win as Reimer, Leafs fade in third 7
- Report: Canes’ Jordan Staal to make season debut Monday 1
- ‘We can build on this': Devils lose with Lou Lamoriello behind the bench 7
- Video: Nyquist scores OT winner on incredible individual effort 8
- Video: Ovechkin crushes Letang, Capitals cruise by the Penguins 7
- Video: Prout, Lucic drop the gloves in highly anticipated scrap 75
- Video: NHL on NBC panel breaks down the coaching situation in New Jersey 4
- Lou Lamoriello unveils highly unorthodox coaching plan 37
- NHL on NBCSN: Sharks, Kings renew hostilities 3
- NHL on NBCSN: Can Capitals take advantage of depleted Penguins? 2