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Coyotes hire new ad agency

Sep 5, 2012, 4:36 PM EDT

Coyotes score Getty Images

The Coyotes have hired a new ad agency, reports Phoenix Business Journal.

Scottsdale-based Anderson Advertising and Public Relations will replace the club’s old agency, Minneapolis-based Fallon.

“Coming off the deepest playoff run in franchise history, the Coyotes seem poised for even greater success and we’re glad to be a small part of this momentum,” Anderson creative director Jason Gonzalez told PBJ. “We’re looking forward to breathing a new sense of creativity into the Coyotes brand that showcases just what a unique, energized organization it really is.”

Of note, Anderson has already worked with Coyotes captain Shane Doan.

Here we see an advertisement the agency produced for Desert Schools Federal Credit Union in which Doan needlessly and violently checks a defenseless man from behind into an ATM machine:

  1. buffalomafia - Sep 5, 2012 at 6:40 PM

    Are they staying in Arizona or moving elsewhere & when?

    • wisbadgers - Sep 5, 2012 at 9:18 PM

      They hired a local ad agency. What does that tell you?!?!?!?

      • lostpuppysyndrome - Sep 5, 2012 at 11:02 PM

        Mmmm, that they’re wasting their money perhaps?

  2. lonespeed - Sep 5, 2012 at 8:14 PM

    “Potential fans cross the border into our state everyday.”

  3. icelovinbrotha215 - Sep 5, 2012 at 9:17 PM

    That won’t help fill the seats. PHX is NOT a hockey city.

  4. jernster21 - Sep 5, 2012 at 9:40 PM

    Bettman had to put negotiations with the NHLPA on hold because he was busy interviewing ad agencies. Sounds about right.

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