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Bauer buys company behind “The Messier Project” for $64M

Jun 13, 2012, 8:34 PM EDT

Mark Messier AP

It looks like Mark Messier and Bauer are set to team up to take on concussions. News surfaced today that Bauer bought Cascade Helmets Holdings Inc. for $64 million.

Cascade enlisted Messier to help promote a series of concussion-reducing helmets under the moniker “The Messier Project,” which you can learn more about here. That interesting development surfaced a few years ago, yet there was always the sense that a safer helmet wouldn’t gather steam unless a major manufacturer developed similar technology.

Seeing a company as large as Bauer make such an investment in Cascade is a fantastic sign that the industries powering the hockey world are taking concussion prevention more seriously. Hockey leagues both large and small still have room for improvement, but that will hopefully come with time. If these helmets make a significant difference in reducing one of hockey (and sports’) most worrisome problems, this agreement could be quite the breakthrough.

  1. DTF31 - Jun 14, 2012 at 1:43 AM

    All companies have a super high end helmet. The problem is most players don’t think they look as cool as the cheap ones so they wear those ones. The Bauer 4500, I think, is the most popular helmet in the NHL and it offers so little in the way of protection that no parent with a kid in skating lessons would let their child wear it

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