Jun 13, 2012, 8:34 PM EST
It looks like Mark Messier and Bauer are set to team up to take on concussions. News surfaced today that Bauer bought Cascade Helmets Holdings Inc. for $64 million.
Cascade enlisted Messier to help promote a series of concussion-reducing helmets under the moniker “The Messier Project,” which you can learn more about here. That interesting development surfaced a few years ago, yet there was always the sense that a safer helmet wouldn’t gather steam unless a major manufacturer developed similar technology.
Seeing a company as large as Bauer make such an investment in Cascade is a fantastic sign that the industries powering the hockey world are taking concussion prevention more seriously. Hockey leagues both large and small still have room for improvement, but that will hopefully come with time. If these helmets make a significant difference in reducing one of hockey (and sports’) most worrisome problems, this agreement could be quite the breakthrough.
- Martin Brodeur to retire, become Blues asst. GM (Updated) 37
- Mike Richards clears waivers 32
- Game on: Islanders-Rangers to be played despite storm 15
- Flyers’ Rinaldo suspended eight games for his hit on Letang 56
- Isles’ rise to be tested as they lose Okposo for 6-8 weeks 16
- L.A. Sorry? Kings waive Mike Richards 123
- Bobrovsky out 4-6 weeks, Jackets recall goalie Forsberg 3
- Blue Jackets proud as Columbus shows it’s a hockey town 24
- From contract dispute to All-Star MVP, Johansen’s had quite the year 17
- Marc-Andre Fleury would like to remind the Columbus crowd that the Penguins beat the Blue Jackets in the playoffs 33
- Columnist: Flyers ‘orchestrated’ fight night versus Pens during meal at ‘a local steakhouse’ (130)
- L.A. Sorry? Kings waive Mike Richards (123)
- Report: Flyers’ Rinaldo waives right to an in-person hearing (61)
- Video: NHL offers Flyers’ Rinaldo in-person hearing (57)
- Flyers’ Rinaldo suspended eight games for his hit on Letang (56)