May 24, 2012, 8:57 AM EDT
If the Boston Bruins had it their way, they’d still be playing hockey right now. Still, the Bruins have had a lot to be happy about lately. The SportsBusiness Journal recognized that by handing the Bruins their Sports Team of the Year Award. Boston beat out the Texas Rangers, Stewart-Haas Racing, Dayton Dragons, and Sporting Kansas City.
The criteria for the award are “excellence, growth, creativity, innovation, sound planning, implementation and outcomes.” The time period was from March 1, 2011 through Feb. 29, 2012.
The Bruins enjoyed record growth of revenue in terms of retail sales, corporate sponsorships, and ticket sales. Additionally, the Bruins Foundation, which is the franchise’s charitable arm, set new highs in fundraising. Then, of course, there’s the most obvious reason the Bruins were considered: Their 2011 Stanley Cup victory.
Boston’s first round exit in 2012 can be partially overlooked on the grounds of fatigue. They still have an excellent team and while they do have a couple question marks going into the summer, they don’t have any major unrestricted free agents that need re-signing. It looks like Boston will have another good team in 2012-13.
- Leafs re-sign Reimer — two years, $4.6 million 16
- Gorges still can’t explain falling out of favor in Montreal 10
- Eller, Habs agree to four-year, $14 million contract 10
- Cory Sarich hospitalized following cycling accident, expects ‘full recovery’ 7
- Stamkos shrugs off talk of LeBron-like homecoming to Toronto in 2016 30
- Avs and O’Reilly agree on two-year deal, but questions remain 45
- Rangers and Kreider avoid arbitration, agree on two-year deal 39
- Zuccarello takes Rangers’ one year, $3.5M deal 42
- Advancement? Leafs sign Booth for one year, $1.1M 25
- Leafs hire 28-year-old stats advocate as assistant GM 32
- NBC Sports to air over 100 NHL regular-season games in 2014-15 (69)
- Vanek connected to federal gambling investigation (61)
- Lucic regrets handshake-line actions, but isn’t apologizing (58)
- Report: O’Reilly wants $6.7M deal, Avs counter at $5.5M (58)
- Red Wings unveil plans for new arena, look to open in 2017 (57)