May 24, 2012, 8:57 AM EDT
If the Boston Bruins had it their way, they’d still be playing hockey right now. Still, the Bruins have had a lot to be happy about lately. The SportsBusiness Journal recognized that by handing the Bruins their Sports Team of the Year Award. Boston beat out the Texas Rangers, Stewart-Haas Racing, Dayton Dragons, and Sporting Kansas City.
The criteria for the award are “excellence, growth, creativity, innovation, sound planning, implementation and outcomes.” The time period was from March 1, 2011 through Feb. 29, 2012.
The Bruins enjoyed record growth of revenue in terms of retail sales, corporate sponsorships, and ticket sales. Additionally, the Bruins Foundation, which is the franchise’s charitable arm, set new highs in fundraising. Then, of course, there’s the most obvious reason the Bruins were considered: Their 2011 Stanley Cup victory.
Boston’s first round exit in 2012 can be partially overlooked on the grounds of fatigue. They still have an excellent team and while they do have a couple question marks going into the summer, they don’t have any major unrestricted free agents that need re-signing. It looks like Boston will have another good team in 2012-13.
- Arbitration filed: Holtby, Nyquist & Stepan highlight list released by NHLPA 10
- Report: Plotnikov paid $500K to get out of KHL contract 12
- Philadelphia signs ’15 first rounder Provorov 11
- Brandon Saad brings championship experience to Blue Jackets 22
- Sharks sign Joel Ward to three-year deal 24
- Sabres lock up O’Reilly through 2022-23 74
- Locked in: Columbus signs Saad to six-year, $36M deal 28
- Oilers sign McDavid to entry-level contract 29
- ‘Hawks would like to re-sign Oduya, but still working through ‘financial hurdles’ 17
- Trade: Caps acquire Oshie from Blues for Brouwer, Copley and draft pick 73
- Blockbuster: Kessel traded to the Penguins (131)
- Trade: Flyers send Rinaldo to Bruins for 2017 third-rounder (105)
- Trade: Jackets land Saad; Anisimov and Dano headed to Chicago (93)
- Bypassing a buyout? Kings terminate Richards’ contract for ‘material breach’ (90)
- Sabres lock up O’Reilly through 2022-23 (74)