May 24, 2012, 8:57 AM EDT
If the Boston Bruins had it their way, they’d still be playing hockey right now. Still, the Bruins have had a lot to be happy about lately. The SportsBusiness Journal recognized that by handing the Bruins their Sports Team of the Year Award. Boston beat out the Texas Rangers, Stewart-Haas Racing, Dayton Dragons, and Sporting Kansas City.
The criteria for the award are “excellence, growth, creativity, innovation, sound planning, implementation and outcomes.” The time period was from March 1, 2011 through Feb. 29, 2012.
The Bruins enjoyed record growth of revenue in terms of retail sales, corporate sponsorships, and ticket sales. Additionally, the Bruins Foundation, which is the franchise’s charitable arm, set new highs in fundraising. Then, of course, there’s the most obvious reason the Bruins were considered: Their 2011 Stanley Cup victory.
Boston’s first round exit in 2012 can be partially overlooked on the grounds of fatigue. They still have an excellent team and while they do have a couple question marks going into the summer, they don’t have any major unrestricted free agents that need re-signing. It looks like Boston will have another good team in 2012-13.
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- Stars chase Andersen, tie series with Ducks 2-2 18
- Penguins blow three-goal lead, Columbus evens series 76
- NHL suspends Matt Cooke for seven games 95
- Ducks’ Getzlaf (upper body) isn’t available for Game 4 (Updated) 3
- Two years after winning the Cup, the Kings’ ‘mix’ comes into question 39
- Duck drama: Selanne to sit as healthy scratch in Game 4 15
- MacKinnon, Johnson and Palat named Calder Trophy finalists 12
- Sharks beat Kings in OT, take 3-0 stranglehold on series 43
- Rangers chase Emery, top Flyers for 2-1 series lead 56
- Video: Seabrook ejected for charging Backes; will face hearing (update) (153)
- Bad luck strikes twice: Lightning goal waved off, Stamkos takes knee to head (137)
- Keith doesn’t remember if he taunted Backes after Seabrook hit (125)
- Video: Lucic spears DeKeyser from behind (118)
- Flyers want to ‘punish’ McDonagh (113)