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NHL, NBC win Sports Emmy for “No Words”

May 1, 2012, 1:27 PM EDT

Not to brag or anything, but the NHL, in collaboration with NBC Sports (yay us), won the Montgomery Burns Award for Outstanding Achievement in the Field of Excellence a Sports Emmy last night in the category of Outstanding Sports Promotional Announcement Episodic.

Without further ado, here’s the 2011 Stanley Cup Final TV spot, “No Words.”

  1. challer9 - May 1, 2012 at 1:34 PM

    Well that spot was from 2010, not 2011. The last couple years the playoff commercials were awesome. This year…not so much.

    • tarotsujimoto74 - May 1, 2012 at 2:01 PM

      Kinda curious how one from 2010 wins this year

    • itsallniceonice - May 1, 2012 at 2:17 PM

      Have to agree. “Because it’s the Cup” doesn’t even come close to touching either iteration of the “History Will Be Made” commercials.

  2. sharksfan754 - May 1, 2012 at 1:57 PM

    That Emmy should get revoked for playing nickleback during broadcasts

    • govtminion - May 1, 2012 at 2:26 PM

      Man, no kidding. We’re REALLY supposed to like Nickelback, apparently- they play their crap every chance they get this year! Thank the hockey gods for the mute button!

  3. dougr42 - May 1, 2012 at 2:17 PM

    History will be made is still the best. I always get choked up when I see the two Flyers ones.

  4. terriers4 - May 1, 2012 at 2:52 PM

    i love the nhl playoff commercials. This one and all the history will be made ones give me chills

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