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The Jets made too much money to qualify for revenue-sharing

Apr 6, 2012, 2:23 PM EDT

Jets fans

Despite operating in the NHL’s smallest market and playing in the league’s smallest arena, the Winnipeg Jets reportedly made too much money this season to qualify for revenue-sharing.

To qualify for revenue-sharing, clubs must operate in a market with 2.5 million or fewer TV households and rank in the bottom half in revenues.

The Jets can easily check off the former, but not the latter.

Winnipeg will end up selling out every one of its 41 home games. However, with a capacity of just 15,004 in the undersized MTS Centre, the Jets’ average attendance currently ranks 25th in the league.

So how did they make so much money? Easy. Their average ticket price is $98.27 (source: Team Marketing Report), lower than only the Leafs ($123.77) and well above the NHL’s average ticket price of $57.39.

Put it this way – to match the Jets’ regular-season ticket revenue, the San Jose Sharks (another team that sells out every game, but with an average ticket price of $49.73) would have to play in an arena with 29,649 seats.

  1. phillyphever - Apr 6, 2012 at 2:33 PM

    Shows you how much the city of Winnipeg is happy to have a NHL team back. Just wait until next year and they’ll be rocking the MTS Centre during the playoffs.

  2. atwatercrushesokoye - Apr 6, 2012 at 2:40 PM

    Prime Time Sports reports that the Jets are in the top 10 in the league in revenue, as are almost all Canadian teams, Ottawa was the only one bleow. Tell me again why it’s a bad idea for Phoenix to move to Quebec City?

    • govtminion - Apr 6, 2012 at 2:53 PM

      Interesting that six of seven Canadian teams placed in the top ten in revenue… and only two of them (including the one that didn’t make the top ten!) failed to make the playoffs. One would think that would make it difficult to justify such high prices for a product that doesn’t meet expectations.

      • atwatercrushesokoye - Apr 6, 2012 at 3:05 PM

        Supply and demand, there are waitlists for season tickets in Calgary, Edmonton and Toronto (not sure about the other cities but I would assume so as well) until fans quit going they’ll keep charging the huge rates.

        With that being said as a Flames fan living in Calgary I haven’t paid for tickets to a game in 10 years. I don’t want to pay good money to watch a team play a boring defense first style and probably lose a game they showed no interest in even playing. It’s gotten to the point where I quit watching games on tv this year. I believe Ken King (President of the Flames) has earned the right to not have his job anymore however since the team is making so much money and has that waitlist for season tickets the fact that he oversees a floundering (on the ice) franchise will be overlooked by the Flames very hands off owners.

      • govtminion - Apr 6, 2012 at 3:07 PM

        See, Calgary was actually who I was thinking of when I wrote that. Obviously things are bad in Montreal and Toronto as well, but Calgary… I keep hearing how things are better, they’re about to break out for a monster year, no need to panic and break up the band, but… it seems like every year they don’t make the playoffs, don’t play a very interesting game, and don’t make any solid move to improve. That’s an impression from thousands of miles away, granted, but I can’t help but wonder how much longer fans will put up with this. I may not keep an eye on the Flames from out here, but I DO see a similar mentality- and simmering discontent from the fans- here in Washington towards the Redskins…

      • atwatercrushesokoye - Apr 6, 2012 at 3:23 PM

        It’s brutal! The Redskins would be a very good example, as would the Toronto Maple Leafs, bad teams year after year but fans willing to pay regardless.

        Right now the Flames are held hostage (and I say that in the most respectful way since I’m a huge fan) by Jarome Iginla. He’s the face of the franchise and means so much to the team that they don’t want to let him go (and he doesn’t want to go anywhere either) but while he’s here the team feels they owe it to him to try and win so they bring in more aging players to push them over the top but fail to acknowledge they don’t have the base to build it on.

        It’s getting better than it was under Sutter, last years first round pick (Sven Baertschi) looks like a true superstar waiting to happen, and he plays an exciting offensive style, but the team needs to embrace the rebuild and look to get a huge return for Kipper and Iginla.

        Send Jarome somewhere that’s one solid player (with huge leadership qualities) away from winning the cup and let him get his ring there, and then the opening night right after he retires bring him back to the Saddledome and raise number 12 to the roof to recognize what he means to the team.

      • govtminion - Apr 6, 2012 at 3:39 PM

        You know, the Leafs analogy is very apt then… because looking at Iginla from that perspective, I’m reminded of Mats Sundin and his unwillingness to leave Toronto even when it would have been better for all involved. Interesting.

      • banshee950 - Apr 6, 2012 at 3:48 PM

        I feel your pain @watercrush. Inginla is like Ray Borque in the 90s here in boston. ownership here was more into selling beer and hotdogs then winning. every year trade away talent for some aging journeyman to push for the second round (=more consession sales)it was awful. I was so glad they let Ray go and win it. Iginla deserves better, you are right. As do the dedicated Flames fans Hopefully they can turn it around or sell to someone who sees the fans as more than just $$. good luck

      • govtminion - Apr 6, 2012 at 4:18 PM

        Oh, for the good ol’ days… I was a B’s fan living in Denver at that time, I don’t know if I’ve ever been more thrilled with a trade- and its outcome- than the Bourque trade. The only bitter note to watching him lift the Cup was that he wasn’t wearing black and gold to do it.

  3. iamanidiotfan - Apr 6, 2012 at 2:49 PM

    So if you were a dad with one kid, and you wanted to go to a game, you’re spending $196+ just for two seats. It doesn’t cover parking, a meal or snack, and a required trip to the giftshop. What is that $300 without breaking a sweat? This is one area where the NHL falls far behind other pro sports.

    • itsallniceonice - Apr 6, 2012 at 3:19 PM

      Really? The average ticket price league wide is $57 according to this article. This is on par with NBA, way below NFL, and about double MLB. Parking, concession and gift shop prices I’d imagine equal out everywhere is some fashion. I’d say the NHL hardly falls far behind other pro sports in this regard.

      I thankfully live in the Boston area where the Bruins are actually (on avg.) the cheapest ticket in town.

      • itsallniceonice - Apr 6, 2012 at 3:22 PM

        Scratch that I am completely wrong. The Stanley Cup Championship has definitely inflated ticket prices.

      • odj810 - Apr 6, 2012 at 3:25 PM

        I was gonna say when’s the last time you went to a game haha. Tickets skyrocketed.

      • iamanidiotfan - Apr 6, 2012 at 3:47 PM

        The NHL is a much more gate-driven league. There’s no major TV deal that the NFL or NBA has, or that you see in baseball in some markets.

        So you have to be concerned about pricing out the die-hard fans who can just stay home and watch the game on HD with a few friends. There’s nothing like watching a game in a packed rink so a little planning for working-class families can make all the difference.

      • odj810 - Apr 6, 2012 at 3:49 PM

        I think the NHL has a huge advantage as far as in game experiences go. Watching a game live is a hundred times better in person. When you watch football or basketball its easier to follow on the TV and i’d much rather just sit back and relax.

  4. capsfan19 - Apr 6, 2012 at 4:34 PM

    Almost 100 to see the atlanta thrashers? Thats uh…. Kinda cool…. Not really.

  5. chill1184 - Apr 6, 2012 at 11:13 PM

    Good to see that Winnipeg did make money throughout the season. One can only imagine how much more they could’ve gotten if they got into the playoffs. This also should be a hint to Bettman, where he needs to move another struggling franchise.

  6. bleed4philly - Apr 6, 2012 at 11:23 PM

    Good for them, they deserve to have a team represent their city. Now get Quebec City a team, move the coyotes to Seattle and put another team in Toronto and hockey is officially more popular than basketball in North America.

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