Feb 8, 2012, 5:50 PM EDT
Losers of seven straight and plunging down the Eastern Conference standings, the Ottawa Senators have launched a season-ticket campaign.
In marketing speak, it’s what they call…not very good timing.
Anyway, the Sens hope to raise their season-ticket base from 11,300 to 13,000 and have cut prices on a number of seats to make it happen. It looks like the cheapest season ticket is $660, while the most expensive is $6.590.42.
In addition to locking in guaranteed revenues, Senators president Cyril Leeder hopes to make games at Scotiabank Place less – how should we put this? – Toronto Maple Leafy and Montreal Canadiensy.
“We have 11,300 season ticket holders, but that means we have 8,000 tickets bought by other fans,” he said, as per the Ottawa Citizen. “We want more Senators fans in the building on a regular basis.
Case in point, here’s what it looked like Saturday when the Leafs scored in Ottawa.
- Fanspeak: Dominik Hasek voted greatest Sabres in franchise history 15
- Is Colorado’s rise a fair example of what might happen in Buffalo? 5
- It’s Buffalo Sabres day on PHT 19
- Gomez goes full circle by rejoining Devils on tryout basis 12
- Under Pressure: Jimmy Howard 6
- Looking to make the leap: Anthony Mantha 21
- It’s Detroit Red Wings day on PHT 24
- Under Pressure: Nathan Horton 8
- Will Johansen be the latest Overhardt holdout? 25
- It’s Columbus Blue Jackets day on PHT 17