Feb 8, 2012, 5:50 PM EDT
Losers of seven straight and plunging down the Eastern Conference standings, the Ottawa Senators have launched a season-ticket campaign.
In marketing speak, it’s what they call…not very good timing.
Anyway, the Sens hope to raise their season-ticket base from 11,300 to 13,000 and have cut prices on a number of seats to make it happen. It looks like the cheapest season ticket is $660, while the most expensive is $6.590.42.
In addition to locking in guaranteed revenues, Senators president Cyril Leeder hopes to make games at Scotiabank Place less – how should we put this? – Toronto Maple Leafy and Montreal Canadiensy.
“We have 11,300 season ticket holders, but that means we have 8,000 tickets bought by other fans,” he said, as per the Ottawa Citizen. “We want more Senators fans in the building on a regular basis.
Case in point, here’s what it looked like Saturday when the Leafs scored in Ottawa.
- Report: Bernier and Leafs more than $2 million apart ahead of Friday’s arbitration hearing 6
- Flyers re-sign Couturier: six years, $26 million 34
- Benning calls Sutter a ‘foundation piece’ for Canucks 23
- Here’s a chart that shows which teams have been good/bad at drafting 36
- Penguins sign Fehr to three-year, $6 million contract 20
- Trade: Penguins send Sutter to Canucks for Bonino, Clendening 54
- NBC Sports to broadcast 105 NHL games in 2015-16 58
- Wilson signs with Preds, leaving just four arbitration cases to go 5
- Rangers sign Stepan — six years, $39 million 62
- Deal with the Devils: New Jersey re-signs Larsson to six-year contract 14
- Post expansion, could NHL realign with eight divisions? (138)
- He’s baaaaaack: Leafs pull a stunner, hire Lamoriello as GM (Updated) (84)
- Bettman says NHL would have to ‘consider’ putting Quebec City in the Western Conference (68)
- Rangers sign Stepan — six years, $39 million (62)
- NBC Sports to broadcast 105 NHL games in 2015-16 (58)