Feb 8, 2012, 5:50 PM EST
Losers of seven straight and plunging down the Eastern Conference standings, the Ottawa Senators have launched a season-ticket campaign.
In marketing speak, it’s what they call…not very good timing.
Anyway, the Sens hope to raise their season-ticket base from 11,300 to 13,000 and have cut prices on a number of seats to make it happen. It looks like the cheapest season ticket is $660, while the most expensive is $6.590.42.
In addition to locking in guaranteed revenues, Senators president Cyril Leeder hopes to make games at Scotiabank Place less – how should we put this? – Toronto Maple Leafy and Montreal Canadiensy.
“We have 11,300 season ticket holders, but that means we have 8,000 tickets bought by other fans,” he said, as per the Ottawa Citizen. “We want more Senators fans in the building on a regular basis.
Case in point, here’s what it looked like Saturday when the Leafs scored in Ottawa.
- Rostislav Klesla passes on joining Sabres organization following trade 0
- Ryan Murray has knee surgery, likely done for season 1
- Washington finally signs top prospect Kuznetsov 31
- Roberto Luongo records the shutout in first game back with Panthers 29
- Steve Moore remains shocked, disgusted about Todd Bertuzzi attack 65
- Canucks’ Kassian gets three games for boarding Dillon 27
- TGIF: Why Lightning fans can be upset with St. Louis 32
- Goalie nods: Luongo’s first game back with Panthers, Neuvirth makes Sabres debut 14
- Report: Kuznetsov terminated KHL deal, headed to Washington 21
- Canucks’ Bieksa: ‘If this isn’t rock bottom, I don’t know what is’ 34
- Canucks trade Luongo to Panthers (93)
- BLOCKBUSTER: Lightning trade St. Louis to Rangers for Callahan (82)
- Kings make splash, acquire Gaborik from Columbus (72)
- Report: Canucks want center, top prospect and first-rounder for Kesler (68)
- Steve Moore remains shocked, disgusted about Todd Bertuzzi attack (65)