Feb 8, 2012, 5:50 PM EST
Losers of seven straight and plunging down the Eastern Conference standings, the Ottawa Senators have launched a season-ticket campaign.
In marketing speak, it’s what they call…not very good timing.
Anyway, the Sens hope to raise their season-ticket base from 11,300 to 13,000 and have cut prices on a number of seats to make it happen. It looks like the cheapest season ticket is $660, while the most expensive is $6.590.42.
In addition to locking in guaranteed revenues, Senators president Cyril Leeder hopes to make games at Scotiabank Place less – how should we put this? – Toronto Maple Leafy and Montreal Canadiensy.
“We have 11,300 season ticket holders, but that means we have 8,000 tickets bought by other fans,” he said, as per the Ottawa Citizen. “We want more Senators fans in the building on a regular basis.
Case in point, here’s what it looked like Saturday when the Leafs scored in Ottawa.
- The Chip ‘n’ Chase: So many bad contracts, coaches on the hot seat, the NHL in Vegas? and more! 6
- Caps’ Wilson to have hearing for Schenn hit 14
- Is the NHL getting closer to putting a team in Vegas? 24
- Martin Jones gets another shutout, remains undefeated 26
- Video: Tom Wilson gets tossed for charging Brayden Schenn 58
- Video: Kyle Quincey ejected for boarding Ryan Getzlaf 17
- NHL on NBCSN: Third time’s the charm for Flyers vs Capitals? 8
- Video: Penguins defeat Leafs, Bortuzzo called for illegal hit to head 71
- Potter suspended two games for boarding Bonino 3
- Reports: Thornton will appeal 15-game suspension 107
- Updated: NHL suspends Thornton 15 games for Orpik attack (155)
- Janssen: Orpik should’ve fought Thornton, then ‘everything would have quieted down’ (123)
- Bylsma: Neal needs to learn from Marchand hit (114)
- Reports: Thornton will appeal 15-game suspension (107)
- Lucic addresses fight video, says he’s ‘disgusted and outraged’ by Vancouver (101)