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Striking while the iron is frozen, Sens launch season-ticket campaign

Feb 8, 2012, 5:50 PM EDT

Sens arena

Losers of seven straight and plunging down the Eastern Conference standings, the Ottawa Senators have launched a season-ticket campaign.

In marketing speak, it’s what they call…not very good timing.

Anyway, the Sens hope to raise their season-ticket base from 11,300 to 13,000 and have cut prices on a number of seats to make it happen. It looks like the cheapest season ticket is $660, while the most expensive is $6.590.42.

In addition to locking in guaranteed revenues, Senators president Cyril Leeder hopes to make games at Scotiabank Place less – how should we put this? – Toronto Maple Leafy and Montreal Canadiensy.

“We have 11,300 season ticket holders, but that means we have 8,000 tickets bought by other fans,” he said, as per the Ottawa Citizen. “We want more Senators fans in the building on a regular basis.

Case in point, here’s what it looked like Saturday when the Leafs scored in Ottawa.

  1. 1943mrmojorisin1971 - Feb 8, 2012 at 6:09 PM

    Love it. I hope PHT’s resident Sens fan will stop by to tell me how all things Leafs, from the brass down to the fans, are so pathetic compared to Ottawa. Or maybe he’ll save that lecture for a day when his brethren can outnumber us at one of their home games.

  2. whatswellydoing - Feb 8, 2012 at 7:53 PM

    Wow that’s a lot of Leafs fans. I’d be embarrassed if I was a Sens fan.

  3. taytay099 - Feb 8, 2012 at 8:33 PM

    They might as well sound the horn and play the goal music for Leafs fans. Maybe that will encourage Ottawa to support their team.

  4. farvefromover - Feb 8, 2012 at 9:10 PM

    Whoa, whoa, whoa… who is Ottawa?

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