Feb 8, 2012, 5:50 PM EDT
Losers of seven straight and plunging down the Eastern Conference standings, the Ottawa Senators have launched a season-ticket campaign.
In marketing speak, it’s what they call…not very good timing.
Anyway, the Sens hope to raise their season-ticket base from 11,300 to 13,000 and have cut prices on a number of seats to make it happen. It looks like the cheapest season ticket is $660, while the most expensive is $6.590.42.
In addition to locking in guaranteed revenues, Senators president Cyril Leeder hopes to make games at Scotiabank Place less – how should we put this? – Toronto Maple Leafy and Montreal Canadiensy.
“We have 11,300 season ticket holders, but that means we have 8,000 tickets bought by other fans,” he said, as per the Ottawa Citizen. “We want more Senators fans in the building on a regular basis.
Case in point, here’s what it looked like Saturday when the Leafs scored in Ottawa.
- Leafs re-sign Reimer — two years, $4.6 million 18
- Gorges still can’t explain falling out of favor in Montreal 13
- Eller, Habs agree to four-year, $14 million contract 10
- Cory Sarich hospitalized following cycling accident, expects ‘full recovery’ 7
- Stamkos shrugs off talk of LeBron-like homecoming to Toronto in 2016 30
- Avs and O’Reilly agree on two-year deal, but questions remain 45
- Rangers and Kreider avoid arbitration, agree on two-year deal 39
- Zuccarello takes Rangers’ one year, $3.5M deal 42
- Advancement? Leafs sign Booth for one year, $1.1M 25
- Leafs hire 28-year-old stats advocate as assistant GM 32
- NBC Sports to air over 100 NHL regular-season games in 2014-15 (69)
- Vanek connected to federal gambling investigation (61)
- Lucic regrets handshake-line actions, but isn’t apologizing (58)
- Report: O’Reilly wants $6.7M deal, Avs counter at $5.5M (58)
- Red Wings unveil plans for new arena, look to open in 2017 (57)