Jan 26, 2012, 12:02 AM EDT
With a measly three NHL players listed in its “Power 100″ rankings, Bloomberg Businessweek’s Brian Finkel claims that the league is going through “an identity crisis.”
The NHL’s representation in the Power 100 is so low that it trails every other sport except action sports and boxing. By comparison, the National Football League has 26 players on the list, followed by the National Basketball Association, with 20, and Major League Baseball, with 16.
The cold reality is that hockey has an identity crisis. Unlike its Big Four counterparts, the NHL lacks a core group of marketable superstars. Of the 39 athletes who made a repeat appearance on each of the last three Power 100s, not one plays hockey.
Finkel explains that should-be stars slipped off the list for a variety of reasons. Sidney Crosby‘s concussion issues, Patrick Kane‘s occasionally scandalous moments and Alex Ovechkin‘s on-ice struggles justify their omissions, as far as Finkel & Co. are concerned.
Of course, despite that doom and gloom, Finkel cannot deny the growth of the sport as a whole.
Having marquee talent is great, but the NHL might boast something even better: a product that simply sells itself.
- Two down, one to go: Wings ink Tatar to three-year deal 2
- Cashing in: Rangers sign Brassard to five-year, $25 million deal 54
- Subban not eager to discuss contract talks 33
- Leafs re-sign Reimer — two years, $4.6 million 22
- Gorges still can’t explain falling out of favor in Montreal 13
- Eller, Habs agree to four-year, $14 million contract 10
- Cory Sarich hospitalized following cycling accident, expects ‘full recovery’ 7
- Stamkos shrugs off talk of LeBron-like homecoming to Toronto in 2016 31
- Avs and O’Reilly agree on two-year deal, but questions remain 45
- Rangers and Kreider avoid arbitration, agree on two-year deal 39
- NBC Sports to air over 100 NHL regular-season games in 2014-15 (69)
- Vanek connected to federal gambling investigation (61)
- Report: O’Reilly wants $6.7M deal, Avs counter at $5.5M (58)
- Return that toaster: Ovechkin-Kirilenko engagement broken off (54)
- Cashing in: Rangers sign Brassard to five-year, $25 million deal (54)