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Starting Friday, you can go to Stars games for nine bucks

Dec 8, 2011, 6:02 PM EDT

Tom Gaglardi

New Dallas Stars owner Tom Gagliardi has made his first significant front-office move:

He’s slashing prices!

Starting Friday, the Stars will roll out a new ticket-pricing initiative, affecting most seating areas of American Airlines Center. There are price drops across the board, but one that’s caught everybody’s eye is the introduction of a $9 ticket.

“One of the first things we did as a management team was look at individual ticket prices,” Gaglardi said. “The fans spoke and we listened. We’re pleased that we can now offer a $9 ticket and we feel that these new prices make Stars games more affordable. Our team needs a full building every night to give us a true home-ice advantage.”

Dallas hasn’t experienced much of a home-ice advantage this year. The Stars rank 29th in the league with an average attendance of 11,469 — drastically down from the 17,215 they averaged in 2009-10.

“We want to take advantage of the attention that is on us. The team is performing real well, so eyes are on us,” said Stars team president Jim Lites. “Tom said to me I want to react quickly, I want to do the right thing, what can we do? We studied what other teams have done where there was an ownership change in midseason, including the Texas Rangers in our market a year ago. Chuck Greenberg got a lot of positive feedback and fans by adjusting some prices. In their case it was less tickets and more concessions and parking.

“In our case we are starting with the basic premise of tickets because we need fans.”

  1. icedtearex - Dec 8, 2011 at 6:22 PM

    Billy the Exterminator and them Hogger people are more popular in Dallas than the Stars. Its basically 9 bucks to cool off during a hot spell.

  2. gbiscottagecheesefatties - Dec 8, 2011 at 6:30 PM

    I will still gladly kill Norm Green if I ever see him.

  3. ruddigervancity - Dec 8, 2011 at 6:47 PM

    Significantly less fanfare for the related announcement that beer prices will be increased 300%.

  4. greatminnesotasportsmind - Dec 8, 2011 at 7:41 PM

    To keep this into perspective, Minnesota offered tickets for as little as $10 in 2000-01. Dallas is done as a hockey market. Never should have left Minnesota to being with.

  5. icelovinbrotha215 - Dec 9, 2011 at 12:37 AM

    Must be nice.

  6. hague507 - Dec 9, 2011 at 9:44 AM

    Any team that does not sell out regularly should be doing this. Makes the team appear to be a hotter attraction that it really is and the revenue will be made up in concession sales.

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