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Toronto is the NHL’s most valuable team, again

Nov 30, 2011, 12:41 PM EDT

Phil Kessel celebrates with Dion Phaneuf Getty Images

Forbes has released its annual Business of Hockey/NHL valuations report and for the second consecutive year, the Toronto Maple Leafs are the league’s most valuable team.

From Mike Ozanian of Forbes.com:

The league’s most valuable team, the Toronto Maple Leafs, is now worth $521 million and generated $81.8 million in operating income last season. The New York Rangers, who are enjoying the benefits of playing in a refurbished Madison Square Garden, earned $41.4 million last year and are the NHL’s second-most valuable team, worth $507 million. And the Montreal Canadiens, placing third with a $445 million valuation, earned $47.7 million.

Another success story is that of the Winnipeg Jets (valued at $164 million):

The value of the Winnipeg Jets increased 21%, the most among the 30 teams. After buying the Atlanta Thrashers in May for $110 million, plus a $60 million relocation fee, True North Sports and Entertainment moved the team to Manitoba where the previous incarnation of the Jets played as part of the NHL from 1979 to 1995 before moving to Phoenix. In Atlanta the team sold only 73% of their tickets last season but have sold out all of their games for the 2011-12 campaign in less than 30 minutes.

You can read more about the Jets here. It’s an interesting bit, featuring the first and likely last time Forbes will ever run a picture of Dustin Byfuglien.

Moving along…here’s Forbes 2011 Top-10 (with each team’s 2010 ranking in parentheses.)

No. 1: Toronto (1)

No. 2: New York Rangers (2)

No. 3: Montreal Canadiens (3)

No. 4: Detroit Red Wings (4)

No. 5: Boston Bruins (5)

No. 6: Chicago Blackhawks (7)

No. 7: Vancouver Canucks (8)

No. 8: Philadelphia Flyers (6)

No. 9: Pittsburgh Penguins (9)

No. 10: LA Kings (12)

Here are some of the more notable risers/fallers:

– Winnipeg is up from No. 29 (as Atlanta) to No. 24

– Edmonton is up from No. 20 to No. 15

– Washington is up from No. 16 to No. 12

– Colorado is down from No. 15 to No. 18

– Florida is down from No. 22 to No. 26

– St. Louis is down from No. 23 to No. 27

And for the second consecutive year, Phoenix (valued at $134 million) comes in at No. 30.

  1. hague507 - Nov 30, 2011 at 4:32 PM

    I get the top 9, but I have to admit I’m extremely surprised by the Kings.

    • rogersjd16 - Nov 30, 2011 at 5:19 PM

      Couldn’t agree more. First thing I thought when I saw this list…Also, amazing what the best hockey player on earth and one of the best to every play the game can do for a franchise that less than 10 years ago was arguably the least valuable.

    • danphipps01 - Dec 1, 2011 at 2:47 AM

      No kidding, right? Mind you, it’s a big place, so I suppose it makes sense.

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