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New logo prompts Winnipeg Jets gear to fly off shelves

Jul 26, 2011, 7:50 PM EDT

Winnipeg Jets Hockey AP

Say what you will about the Winnipeg Jets’ new air force-inspired logo,* if the goal was to cash in on the excitement related to the team’s rebirth, then it seems like True North passed that test with flying colors.

Global Winnipeg reports that merchandise carrying the new Jets’ logo generated $200K in sales as of Tuesday morning, a very impressive rate considering the fact that it was unveiled on Friday. The report indicates that there have been 5,500 different transactions. Keep in mind that T-shirts and hats were available but that Global Winnipeg report indicates that other items (such as scarves and drinking glasses) will come in the future, so this might just be the tip of the iceberg. That same report reveals that 75 percent of the purchases were made during the weekend after the announcement was made on Friday.

Obviously, the biggest piece of the marketing (and on-ice) puzzle is still to come, as the team’s jerseys haven’t been revealed yet. The report indicates that fans should be able to pre-order jerseys sometime this week, which might be a solid idea considering how quickly everything from tickets to merchandise has been selling since the team’s relocation was made official.

* – You still can say what you want about that new logo by voting in the poll, by the way.

(H/T to Kukla’s Korner.)

  1. 8man - Jul 26, 2011 at 9:02 PM

    Well the true test will be ticket sales, but this is a fine start. Winnipegians embracing the new gear and look…and several eage to break out the old gear they still have in their closets.

    • ready4jets - Jul 27, 2011 at 1:32 AM

      well there’s already 8,000 people who plunked down $50 to be on the waiting list after season tickets sold out within seconds. There’d be more on that list if ownership hadn’t capped it at 8,000. With only 500 or so seats left for single game purchase, that arena won’t be empty for quite a while.

      Also, it’s Winnipegers not Winnipegians.

    • scrouch - Jul 27, 2011 at 9:34 AM

      8man, I think you have things backwards. The ticket sales were a fine start (selling out basically instantly for the next 3 seasons plus 8000 on the waiting list), merch sales are just another sign of support for the team.

  2. seaner44 - Jul 27, 2011 at 1:42 AM

    8man = Fail

  3. romo204 - Jul 27, 2011 at 4:18 AM

    Good Lord 8man.

    How much ignorance in one statement is possible? This is PRO Hockey Talk. Go back to watching Bachelorette and stop blogging about things you know nothing about.

    GO JETS GO!!!!

    NO 8MAN NO!!!!

  4. romo204 - Jul 27, 2011 at 4:19 AM

    just the worst…….

  5. 8man - Jul 27, 2011 at 12:17 PM

    Geez all this hate…from people who want to be called Winnipegers? Sold out for the next three seasons? I think I know why….this was published after the sell out and before the name was offically announced.

    Tickets Already Being Re-Sold
    Within minutes of ticket confirmation being given, season ticket holders were announcing their intentions to re-sell the tickets via E-bay and other services with an estimated starting price of two times face value.

  6. b1unt3d - Jul 27, 2011 at 8:07 PM

    hideous logo.

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