Jun 6, 2011, 11:35 AM EDT
The Web site Sports Logos.net created quite a bit of speculation this weekend when Chris Creamer reported that True North Sports and Entertainment* registered Winnipeg/Manitoba Whiteout as a trademark. Many people made the logical leap that the team might be called the Winnipeg/Manitoba Whiteout, with the former tantalizing the senses of the alliteration-loving masses.
If you were planning on bringing Wite-Out bottles to games to mock the Winnipeg Whatevers, you’ll do it without effect. The Winnipeg Free Press debunked that theory today and the logic behind their rebuke is pretty simple. Rather than serving as the team name, they registered the trademark for events when fans would all wear white, a tradition Winnipeg Jets fans practiced years ago (which everyone and their uncle have used to a sometimes-nauseating [and increasingly bland] effect since).
That seems pretty sensible, but True North will continue to deal with speculation like this until they announce the new team’s name. They cannot complain about it, either, after they promised to reveal their mascot once the Drive to 13 was completed. It took four minutes for that to happen on Saturday afternoon, but we’re still waiting for an answer.
Once it surfaces, we’ll let you know. In the mean time, feel free to vote on what the team name should be.
* – Apparently the company’s legal name was listed as “6282980 Manitoba Limited Partnership” in the paperwork, according to Creamer’s report.
- Blues finish night on top of NHL standings after shootout win 0
- Kings’ Nolan gets double-minor for punching Oilers’ Joensuu 15
- Extended overtime likely to be on agenda in GMs’ March meeting 30
- Lundqvist shuts out Red Wings to claim 300th victory 10
- NHL on NBCSN: Hawks know they can’t take Sabres lightly 10
- NHL on NBC: Red Wings, Rangers fight to cling onto playoff spots 2
- Video: Flames score center-ice goal against Canucks’ Lack 19
- Stars believe Lehtonen suffered concussion from Haula collision (update) 23
- Video: Stars retire Mike Modano’s jersey 11
- Rostislav Klesla passes on joining Sabres organization following trade 12
- Canucks trade Luongo to Panthers (93)
- BLOCKBUSTER: Lightning trade St. Louis to Rangers for Callahan (82)
- Kings make splash, acquire Gaborik from Columbus (72)
- Report: Canucks want center, top prospect and first-rounder for Kesler (68)
- Steve Moore remains shocked, disgusted about Todd Bertuzzi attack (66)