Apr 13, 2011, 8:11 PM EDT
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
- Here’s who’s left after Day 1 of free agency 2
- PHT’s 2015 free agent frenzy tracker 38
- Getting clutch? Capitals sign Justin Williams for two years, $6.5M 11
- Coyotes bring back Vermette with two-year deal 29
- Bruins sign Beleskey for five years, despite some warning signs 40
- Kessel trade shows Leafs are trying to ‘build this thing the right way’ 26
- Green signs with Red Wings — 3 years, $18 million 24
- ‘It’s hard to find players like Phil Kessel’ 39
- Kassian traded to Habs for Prust; Hodgson signs with Preds 17
- Blockbuster: Kessel traded to the Penguins 131
- Blockbuster: Kessel traded to the Penguins (131)
- Trade: Flyers send Rinaldo to Bruins for 2017 third-rounder (105)
- Trade: Jackets land Saad, Anisimov and Dano headed to Chicago (93)
- Bypassing a buyout? Kings terminate Richards’ contract for ‘material breach’ (90)
- Trade: Flames land Dougie Hamilton for package of picks (75)