Apr 13, 2011, 8:11 PM EDT
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
- Happy now? Kessel dropped 13 lbs. this summer 18
- Rich Peverley retires from NHL, joins Stars’ front office 10
- Update: Multiple witnesses reportedly subpoenaed in Patrick Kane rape investigation 40
- Jonathan Toews talks about the Patrick Kane situation 28
- Voynov detained by U.S. Immigration and Customs Enforcement 26
- Ex-‘Hawks goalie Raanta tees off on former club 31
- Report: Hawks feel Kane ‘disrespected’ team, have received trade calls 119
- Hawks’ biggest question: What happens with Patrick Kane? 82
- Hall of Famer Al Arbour passes away 22
- Poll: Who will be San Jose’s next captain? 24
- Report: Hawks feel Kane ‘disrespected’ team, have received trade calls (119)
- Hawks’ biggest question: What happens with Patrick Kane? (82)
- Report: Hawks’ Kane has not been asked to waive his no-move clause (49)
- Lucic jokes about running through Rask ‘like I did (to) another goalie’ (43)
- It’s Chicago Blackhawks day at PHT (41)