Apr 13, 2011, 8:11 PM EST
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
- Trading baggage: Blue Jackets grab Clarkson, send Horton’s contract to Leafs 1
- Panthers acquire Jagr from Devils 22
- Trotz doesn’t see a ‘big, sexy, difference-maker guy’ on the market 15
- What’s up with the reports of problems in the Blackhawks’ room? 40
- Petrovic: Chicago will ‘probably seek revenge’ for Kane injury tonight 72
- Lombardi happy to get ‘one of the better defenseman on the market’ in Sekera 3
- NHL on NBCSN: Wild need two points from NHL-leading Preds 20
- Video: Potential No. 1 overall pick Connor McDavid goes end-to-end, top shelf 9
- Video: Penguins hold on to beat Capitals for first time this season 28
- Video: Fight erupts between Penguins and Capitals inside Pittsburgh’s bench 40
- Leafs’ Rielly apologizes for insensitive remarks (86)
- Petrovic: Chicago will ‘probably seek revenge’ for Kane injury tonight (72)
- Chiarelli understands scrutiny on GM and coach, but says, ‘It’s unfortunate that we’re under review for one year’ (69)
- ‘I don’t know why we’re so comfortable,’ says Toews after loss to Avalanche (69)
- Report: Alex Petrovic avoids discipline after injuring Patrick Kane (65)