Apr 13, 2011, 8:11 PM EST
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
- Ryan Murray has knee surgery, likely done for season 1
- Washington finally signs top prospect Kuznetsov 31
- Roberto Luongo records the shutout in first game back with Panthers 29
- Steve Moore remains shocked, disgusted about Todd Bertuzzi attack 63
- Canucks’ Kassian gets three games for boarding Dillon 27
- TGIF: Why Lightning fans can be upset with St. Louis 32
- Goalie nods: Luongo’s first game back with Panthers, Neuvirth makes Sabres debut 14
- Report: Kuznetsov terminated KHL deal, headed to Washington 21
- Canucks’ Bieksa: ‘If this isn’t rock bottom, I don’t know what is’ 34
- Luongo has Twitter fun at Canucks’ expense 37
- Canucks trade Luongo to Panthers (93)
- BLOCKBUSTER: Lightning trade St. Louis to Rangers for Callahan (82)
- Kings make splash, acquire Gaborik from Columbus (72)
- Report: Canucks want center, top prospect and first-rounder for Kesler (68)
- Sabres announce Pat LaFontaine resigns as president of hockey operations (66)