Apr 13, 2011, 8:11 PM EDT
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
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- Blue Jackets gain first-ever playoff win, tie series with Penguins 1-1 33
- Video: Seabrook ejected for charging Backes; will face hearing (update) 110
- WATCH LIVE: Columbus Blue Jackets at Pittsburgh Penguins (Game 2) 4
- Blues come back to stun Blackhawks 4-3 in overtime, take 2-0 series lead 30
- WATCH LIVE: Chicago Blackhawks at St. Louis Blues (Game 2) 4
- Flyers’ Mason out of Game 2, Emery to start again 51
- Lucic fined $5,000 for spearing DeKeyser 77
- Getzlaf powers Ducks to Game 2 victory, 2-0 series lead over Stars 7