Apr 13, 2011, 8:11 PM EDT
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
- Lundqvist on Game 7: ‘You’re definitely nervous, but it comes down to teamwork’ 1
- Report: Bylsma to Sabres being held up by compensation issue 38
- Stanley Cup Final to begin June 3 5
- Caps’ Backstrom undergoes arthroscopic hip surgery 3
- Report: Sens’ Murray to retire after next season 0
- Of course: ‘Hawks, Ducks’ back-and-forth series is going to Game 7 47
- WATCH LIVE: Ducks at Blackhawks, Western Conference Final Game 6 1
- As Bolts deal with illness, extra day of rest could prove beneficial 11
- Sounds like it’s Rundblad, not TVR, in for Chicago on defense 17
- On Kreider, and trying ‘to turn the other cheek’ 54
- Kesler on wearing down Chicago: ‘No human can withstand that many hits’ (75)
- What’s wrong with Lundqvist? (70)
- From healthy scratch to hero: Vermette scores OT winner for Blackhawks (66)
- On Kreider, and trying ‘to turn the other cheek’ (54)
- Fetisov wants to restrict young Russians from playing in the NHL (53)