Apr 13, 2011, 8:11 PM EDT
Today is one of the most exciting days of the hockey year for fans, but it also marks a celebration for the NHL itself. The 2010-11 season produced record-breaking business for the league for the fifth straight season, with estimates of about $2.9 billion in revenue by the end of the 2011 playoffs, according to the NHL’s press release.
There are plenty of reasons why the league keeps humming along at the bank. The 2011 Winter Classic was a slam dunk, with the Washington Capitals and Pittsburgh Penguins captivating audiences even after a rain delay pushed the game into primetime. The 2011 NHL All-Star Game was a also a smash hit compared to previous years, thanks in some part to the ingenious fantasy draft.
Naturally, there were other big sponsorship deals, with the most notable moment coming with the league’s seven-year contract with Molson Coors. That mammoth contract is worth about $375 million during the span of those seven years.
It seems like the NHL achieved increases in almost every category, from sponsorships to TV ratings to merchandise and online categories. To get the lowdown regarding all the details, click here.
- Blue Jackets GM to Johansen: It’s about the team, not ‘one guy’ 14
- Will the NHL publicize divers? 46
- Report: NHL, Epix network to partner on Winter Classic reality series 15
- Habs to play without captain for just second time in franchise history 16
- Chiarelli: At some point, I’m going to have to trade a defenseman 44
- Devils post-Martin Brodeur era about to truly start 9
- Report: Rangers expected to announce captain on Thursday 12
- Snider: Flyers not hiding behind ‘horrible mistake’ of signing Bryzgalov 21
- P.K. Subban: ‘I’m not trying to change the game of hockey’ 24
- Demand for Canucks tickets plummeting according to broker 39