Feb 2, 2011, 8:54 PM EDT
As we mentioned yesterday, the 2011 NHL All-Star Game was a big ratings success in both Canada and the United States.
It wasn’t just a success from a ratings standpoint, though. The NHL announced that it drew nice improvements in various other financial categories as well.
For one thing, the league reports that corporate sponsor support went up 42 percent compared to the last event that took place in the United States (the 2008 edition in Atlanta). It was also up 12 percent compared to the 2009 event in Montreal. You could see the power of the league’s sponsors in the well-played move to give Phil Kessel a Honda to soothe the pain that came from being “Mr. Irrelevant” in the Fantasy Draft.
Retailers were pleased to boot, as the league announced that it saw an increase in sales for U.S.-based games, with a 20 percent jump from Atlanta’s event.
The game was also popular online. NHL.com saw a record in videos played among other marks:
This year’s NHL All-Star Game showed double- and triple-digit percentage increases in key NHL.com metrics over the 2009 event and set an all-time record for video starts on Sunday, the day of the NHL All-Star Game.
Sunday video starts shattered the month-old record by 26 percent and was 192 percent higher than the season average. Sunday’s video starts represented a 302-percent increase over the 2009 NHL All-Star Game.
Unique visitors for NHL All-Star Weekend were up 67 percent over 2009 and unique visitors for Sunday’s NHL All-Star Game presented by Discover were up 61 percent over 2009.
So, again, by just about any measure the 2011 all-star contest was a huge success. Let’s see if they can top it next year.
- Video: Two quick third-period goals propel Flyers over rival Penguins 33
- Video: Pittsburgh pays tribute to Ottawa tragedy with O Canada rendition 11
- Video: McKenzie talks latest from Ottawa shootings, Voynov investigation 0
- WATCH LIVE: Pittsburgh vs. Philly on Rivalry Night 3
- Wild, Coyle agree on five-year contract extension 16
- The Flyers ‘have Mason’s back’ 9
- Postponed: NHL to reschedule Sens-Leafs in wake of Ottawa shootings 35
- NHL monitoring situation in Ottawa 23
- Lawyer: ‘Mr. Voynov never hit the woman’ 34
- NHL on NBCSN: Hungry Flyers set sights on rival Penguins 30
- Source: Lucic fined $5k for gesture vs. Habs (Confirmed) (121)
- Updated: Kings’ Voynov arrested for domestic assault, suspended indefinitely (78)
- Video: Bruins’ Lucic gestures to Habs fans after late penalty (59)
- Babcock: ‘Price definitely initiates contact’ in disallowed Datsyuk goal (59)
- ‘It’s stupid': Tempers flare after Kesler’s late charge on Granlund (54)