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Tampa Bay Lightning introduce new team logo, new ‘vision’

Jan 31, 2011, 1:23 PM EDT

newlightningduds

It almost seemed like the Tampa Bay Lightning transformed from a makeshift band of misfits to a professional hockey franchise the moment they hired new general manager Steve Yzerman, even if that’s a wild overstatement.

(After all, the roster already included players such as Steven Stamkos and Martin St. Louis before Stevie Y arrived.)

Yet there’s no doubt that the club benefited from the instant credibility that came with hiring an all-time great and product of the unparalleled Detroit Red Wings organization. It seemed like it would only be a matter of time before the changes got bigger, a notion justified by the fact that the Lightning currently sits atop the Southeast Division and unveiled new jerseys and logos today.

The team also introduced its new “vision,” which seems to display some shades of legendary UCLA basketball coach John Wooden’s pyramid of success. (Unfortunately, it does not seem to boast any tenants of Ron Swanson’s pyramid of greatness, though. Perhaps that’s Tampa Bay’s biggest mistake: not enough “pig protein.”)

The Lightning will stick with their current duds for the rest of the 2010-11 season, but the team reports that the new logo will start showing up in various forms now.

OK, enough talking, let’s take a look at the new jerseys. You can see the home jersey in this post’s main image. Here’s the away jersey design (all via the Tampa Bay Lightning Web site.)

The Lightning consulted strategic brand development firm SME to develop a new logo/brand with emphasis on these buzz words: “bold”, “classic”, “iconic” and “hockey-centric.” As this article explains, the team decided to shelve the black and silver in the logo in favor of a simple blue and white scheme.

Here’s a shot of the logo by itself.

Finally, here’s an up-close view of the shoulder patch.

OK, so we gave you the meat and potatoes of the new look for the Lightning. You can peruse the full rundown of the jerseys and other parts of gear here.

Personally, I think it’s a nice and clean new look on these first few glances, but what about you? Do you prefer the old or the new? Should they go back to the drawing board altogether? Vote in the poll below.

  1. govtminion - Jan 31, 2011 at 3:23 PM

    Hmmm… used to love this jersey when Toronto used to wear it.

    Not a fan, stick with the silver/blue/black, guys.

  2. murraychadwick - Jan 31, 2011 at 4:40 PM

    I guess you can take Stevie Y out of Detroit but you can’t take the Detroit out of Stevie Y. I realize that he wants to model the team after the Red Wings, but stealing the jersey design (albeit with a little difference…….the piping in the body)?

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