Nov 19, 2010, 11:21 PM EDT
Ever since Larry Bird and Michael Jordan competed over which superstar player would receive a McDonald’s meal that – let’s face it, at that point would have been ice cold – different sports marketers keep putting their own spin on the “athlete doing unthinkable things” gimmick.
(Who can forget that doctored video of Kobe Bryant jumping over an Ashton Martin car?)
Well, Reebok is throwing their name in that advertising hat with a series of advertisements featuring Sidney Crosby and their new sticks. We already showed you the first spot, which features Crosby’s slap shots “moving” a net and then firing a shot against the glass that must have frightened the camera man (or something).
Even if it’s free advertising and what not, we figure that the spots are entertaining enough to post. Here is the second in that series, which features Crosby aiming a shot at one puck and then powering down a bunch of them after that. This one seems more “realistic” but we’ll leave it to you all to debate the video’s validity in the comments.
- Subban: Contract in arbitrator’s hands now 18
- Flyers’ Mason broke his right pinky finger playing ball hockey 23
- Lindros, LeClair and Desjardins to be inducted into the Flyers Hall of Fame 64
- It’s back! PHT’s Team of the Day summer series starts tomorrow 9
- Pens sign Spaling — two years, $4.4 million 13
- Agent: Subban hasn’t told me to make him NHL’s highest-paid D 32
- Devils sign Greene to five-year, $25M extension 18
- Subban seeking $8.5 million in arbitration, versus the Habs at $5.25 million 47
- Marchand on Plekanec: ‘I hate him. I can’t stand him’ 59
- Gettin’ paid: Gardiner inks five-year, $20.25M extension with Leafs 15
- Lindros, LeClair and Desjardins to be inducted into the Flyers Hall of Fame (64)
- Cashing in: Rangers sign Brassard to five-year, $25 million deal (63)
- Poll: Is Drew Doughty the best defenseman in the world? (60)
- Marchand on Plekanec: ‘I hate him. I can’t stand him’ (59)
- Subban seeking $8.5 million in arbitration, versus the Habs at $5.25 million (47)